Tag Archives: Greek yogurt advertising

6 Mar

He Ransacks! He Cuddles! Chobani Yogurt Finds an Unlikely Mascot in a Bear

By Erika Turan, APR Senior Account Executive Chobani is a relative newcomer to the yogurt game but has already become the de facto mac daddy of the industry. Founded in 2007 with less than $1 million in loans by a 40-year-old Turkish immigrant, the company has since grown to exceed $1 billion in sales. Before […]