This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with other professionals in my field usually sparks inspiration.

One of the speakers, Marc Conner, Cheirf Marketing Strategist at Possible, offered tips on building brand identity in his presentation called, “Behavior is the Mirror of Your Brand.”

Here is an excerpt from his presentation:

“In this new always-on, real time, highly democratic marketing environment, brand needs to know themselves so well that they respond to culture, content and consumers in a consistent manner. Individuals can do this because they have instincrs-brands do not.”This year’s  honestly, I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with other professionals in my field usually sparks inspiration.

One of the speakers, Marc Connor, Chief Marketing Strategist at Possible, offered tips on building brand identity in his presentation called, “Behavior is the Mirror of Your Brand.”

Here is an excerpt from the synopsis for his presentation:
“In this new always-on, real time, highly democratic marketing environment, brands need to know themselves so well that they can engage and respond to culture, content and consumers in a consistent manner. Individuals can do this because they have instincts – brands do not.”

Connor explained how creating a strong brand identity will:

• Differentiate your business from others
• Make your business memorable
• Create an experience for your customers

A solid brand identity will also act as a guide for all your communications, including emailing and social media. Connor gave a tip of taking a day to create your business’ responses to a number of examples from culture as a starting point for creating brand identity. During this time you should have the answer to questions similar to the following:

• What news stories would your business make a topic of conversation?
• Who is your business’s favorite celebrity and why?
• Who is your business’s favorite non-profit?
• What type of tone of voice does your business use in email and phone communications?

Answering these questions can be the springboard to clearly identifying how your business interacts with customers and culture. I think it would be especially helpful in training sales people as well as informing your social media plan.