By Emily Rogers

April 2025

Tracking metrics and Key Performance Indicators (KPIs) is more than just a numbers game. It yields strategic decision making and propels business growth. At Rasor, we are analytics obsessed, because we see how much measurement matters. From tracking social media progress, improving eblast open rates and tracking pertinent website traffic metrics, there are a plethora of data points and reasons why they are useful to dig into. But don’t just take our word for it. We talked to Ken Elrich, co-founder and CEO of our long-time client Solid Blend to share some of his own insights as to why he finds all the numbers, reports and dashboards to be beneficial for his business strategy and growth.

We asked Ken why Solid Blends appreciates marketing metrics reporting, how it helps inform their business decisions and why it would benefit others to measure their marketing efforts. Here are three key takeaways:

1. Turning Data into Insights

Solid Blend leverages monthly and quarterly reporting to help identify trends and their marketing efforts’ performance.

• Top performing content: Knowing which website pages and YouTube videos resonate with users helps the team focus on creating similar impactful content.
• Traffic fluctuations: Insights into how campaigns, newsletters or LinkedIn ads impact website traffic and allow for better planning and actionable tips for increasing engagement.

2. How Metrics Benefit Business Decisions

Analyzing performance has a direct impact on Solid Blend’s ability to make informed decisions and build their marketing plan. Here’s how it benefits their operations:

• Optimize marketing spend: Tracking metrics highlights cost-efficient campaigns allowing for better allocation of resources to maximize ROI.
• Establish historical data: With a history of metrics and reporting, it’s easier to set benchmarks, identify growth opportunities and measure performance against those set benchmarks.

3. Why You Should Track Metrics

If you’re not already tracking your marketing metrics, here’s why you should start today:

• Data-backed growth strategies: Accurate measurement reveals patterns, such as seasonal spikes or drops in traffic, enabling the development of proactive strategies to maintain engagement year-round.
• Foster accountability: Measuring results ensures a culture of accountability, drives continuous improvement, and keeps you competitive in your market.
  
  

Tracking metrics and KPIs transforms marketing from guesswork into a science. For our client at Solid Blend, the ability to measure, analyze and act on performance data has been instrumental in optimizing strategies, enhancing engagement and achieving business goals. If you’re a business owner looking to maximize your marketing impact, start measuring your efforts today. The data you collect will not only guide your decisions but also empower you to achieve long-term success.