There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and communications professionals nationwide.
In 1992, the national convenience store retailer 7-Eleven needed help announcing their new products and remodeled store. They began by hiring a few PR consultants with experience and knowledge of the market. More and more consultants were added to serve new markets for 7-Eleven, which ultimately led to a collaborative group of numerous consultants. Little did they know, this cohesive network-type of consultants would be a great success for their local and national public relations campaign.
The success of the 7-Eleven network model eventually became attractive to other companies, which led to the formal creation of PRConsultants Group (PRCG) in 2000. PRCG is a selective, invite-only group that has more than 50 public relations and communications small agencies and consultants as members. These members collaborate with each other in order to help both small and large businesses meet their communications and public relation needs. The award-winning, senior-level consultants currently cover more than 50 of the top U.S. media markets. Some of PRConsultants Group’s clients include Travelocity, Old Spice, National Down Syndrome Society (NDSS), Make-A-Wish Foundation, Macy’s and Dunkin’ Donuts.
With Rasor’s team approach and strong background in industries ranging from B2B to healthcare to high tech to public sector transportation and infrastructure projects, we are thrilled to bring a new perspective to the PRConsultants Group community. We’re excited about partnering with PR experts across the country to help our clients (and theirs) expand their reach.