U.S. Navy Week
The Client: United States Navy
Their Challenge: “We are holding one of our 21 annual Navy Weeks in Cincinnati and selected you as our In-City Planner (ICP) to tell the story of the Navy in Cincinnati and help generate interest in service.”
Our Solution: In-city intelligence, relationships and access to local leadership and media personnel, media relations, event planning, coordinating media, civic, academic, government and corporate organizations to engage Navy personnel as speakers and attendees at a variety of events, plus a post-event analysis of successes, failures and lessons learned.
The Results: An attendance of 450,572 at 76 Navy Week events, over 3.5 million total impressions across print, TV, radio and online for our media relations efforts and some of us were even given the “official” Navy title of Plankowner!