Clermont County Transportation Improvement District: Brand Development and Communications
The Client: Clermont County Transportation Improvement District (CCTID)
Their Challenge: “We’re moving fast with improvement projects. How do we establish a brand and manage communications with the community?”
Our Solution: We developed a clear, comprehensive communications plan. And that led to direct mail, plus an interactive website and digital platforms, media relations and social media.
The Results: Advertising equivalency of more than $100,000 in media coverage, hundreds of social media followers, more than 12,000 unique website visitors, print newsletters to 1,300 Clermont County residents and business owners, and email updates to 1,500 stakeholders. Plus, a lot of happy drivers.