Client: The Summit Hotel, a AAA Four Diamond boutique luxury hotel with over 32,000 square feet of indoor and outdoor event space.
The Challenge: “How do we engage The Summit’s online community and increase public awareness of The Summit as a Preferred Hotels & Resorts independent and boutique luxury hotel, while building a reputation as an engaged and vital part of the community, in the middle of a global pandemic?”
Our Solution: Rasor leveraged The Summit’s strong social media presence to raise awareness of a disinfectant giveaway the hotel hosted in partnership with local cleaning company, Blue Skies Services. We also promoted The Summit’s partnership with UC’s Hoxworth Blood Center to hold a blood drive at the hotel, both of which drove physical traffic to their location. The hotel’s latest newsworthy events, including their new status as a AAA Four Diamond Hotel, their new appointment to the Condé Nast Traveler Reader’s Choice Awards winners list, and their involvement in the new Netflix Series, “Say I Do,” was also promoted via social media.
The Results: Nine of The Summit’s top ten posts on Facebook between March 1 to July 10 were about events at The Summit that Rasor promoted on social media. Facebook engagement increased 164%, from 434 likes, comments, and shares in the previous period to 1,146 likes, comments, and shares during the campaign.