The Hill Hear Better Clinic
The Client: The Hill Hear Better Clinic, a multilocation audiology practice
The Challenge: “Our previous website, social media presence, collateral materials and marketing /communications efforts were created and managed by a national firm that featured generic copy and visuals and was more retail- focused vs. health care-focused. Our materials didn’t showcase our passion, in-depth expertise and personal connections to our valued patients.”
Our Solution: As part of a rebranding initiative, we recommended a complete overhaul of The Hill Hear Better Clinic’s website, social media efforts, logo and collateral materials. Through our research, we changed the positioning strategy to focus on their expertise and experience in audiology. We developed messaging around the group as a healthcare provider, rather than a retailer trying to compete with big box stores and others on price. We developed focused messaging positioning the practice as a healthcare provider, rather than a retailer trying to compete with big box stores and others on price. We brought this new messaging to life throughout all their materials, featuring original copywriting and photography that reflected their actual team members and audiology experts.
The Results: The rebranding initiatives, updated brand presence, key messaging, copy and visuals were integrated into all of The Hill Hear Better Clinic’s materials, social media outlets and pay-per-click ad campaign and resulted in increased patient volumes, social media engagement (Facebook monthly post reach up by 150 percent; Twitter impressions up by 10 percent) and website sessions that increased by 68 percent.