City of Mason Media Relations
The City of Mason was in the midst of planning four significant economic development investments that, if managed appropriately, would mean mega media exposure to further its brand and reputation for attracting biohealth and advanced manufacturing technology companies.
The Client: The City of Mason Department of Economic Development
Their Challenge: “We have several high profile corporate announcements happening in close succession. How can we maximize our media opportunity, while maintaining appropriate confidentiality prior to public announcements?”
Our Solution: We stayed ahead of the game as much as possible, researching companies and interviewing subject matter experts. Timing of releases was fluid, but not finalized much in advance, so our flexibility ensured sensitivity, confidentiality and accuracy of all announcements. We organized press conferences, continued media monitoring and reporting, feature pitching, fielding requests and completed local and national wire distribution.
The Results: More than $90,000 in digital, print and broadcast coverage helped our client solidify its reputation as a strong regional partner, gaining interest from national media and continued invitations to compete in key industry sectors.