Shelley Whaley, Senior Creative Executive

Shelley brings more than 25 years of comprehensive graphic design and creative work to Rasor. As an artist, designer and art director, she’s specialized in corporate identity work, creating and refreshing logos, and developing and implementing graphic standards. Rasor clients benefit from her expertise in a variety of mediums and styles, as she creates cohesive visuals – including décor, digital applications, annual reports, newsletters, media kits, brochures, direct-mail pieces, trade show displays, invitations, museum exhibits, signage, point-of-purchase, billboards and other promotional materials. From corporate presentations to employee toolkits, she’s done it all.

Shelley’s clients have ranged from Fortune 500 companies like Procter & Gamble to nonprofit organizations like the Greater Cincinnati Foundation, with a host of other organizations including B2C, public works and healthcare.

Her previous experience includes a decade at Dan Pinger Public Relations as the Director of Design Services, providing graphic design support across all agency clients to ensure client messages were conveyed with visual impact and integrity, and as owner of Klingelsmith Communication Design, Inc, a boutique design agency.

 

What do you enjoy about your work?

I bring a balanced, left- and right-brained approach to my work. I love to combine the creativity of an artist, designer and illustrator with the mathematical, practical and efficient business side of me.