Casey Ridings, Creative Executive

Originally from Long Island, New York, Casey spent part of her childhood in Northeast Ohio and later returned to New York, where she graduated from SUNY University at Buffalo with a B.A. in Graphic Design. As a student, she won first place in the AAF Buffalo’s annual Brand Hack competition alongside some design friends. Since graduating, she’s earned additional certificates in web design and UX.

Casey started her career working at a screen printing shop on Long Island, where she developed her skills in using design software and working with clients on logos and graphics for promotional materials. She then began working in Marketing and Communications offices for SUNY as a student, contributing to design projects for department communications and events.

Prior to joining the Rasor team, Casey worked briefly in digital marketing at a Hearst company, managing and implementing email marketing campaigns. She then worked at a software company, where she stayed for six years. There, Casey became the primary/Senior designer and worked on everything from brand development and management to digital marketing, event collateral, video storyboards, website layout and UI/UX for software development. Her client background includes Qualcomm, Macy’s, Vitality, Michaels, New York Blood Center and many more. At Rasor, Casey brings her design skills and industry expertise to a variety of clients and partnerships.

Casey is a self-proclaimed “design nerd,” as she enjoys reading design-related books in her free time and doing what she can to stay up to date on trends and ideas circulating the design world. Casey enjoys spending her free time baking (make sure you try her cookies, but please don’t ask her to decorate a cake), watching sitcoms, enjoying live theatre, going on weekend road trips and spending too much time on social media.