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# Rasor | Communicators. Strategists. Creatives

Communications with an Edge

## Sitemaps

- [XML Sitemap](https://gorasor.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [What We Think](https://gorasor.com/what-we-think/)
- [Using AI at Work Without Losing the Vital Human Touch](https://gorasor.com/using-ai-at-work-without-losing-the-vital-human-touch/) - AI can be a helpful tool and a major time-saver but it should never replace authenticity. It works best when you understand both the benefits and the risks.
- [3 Quality Assurance Must-Haves for Your Website](https://gorasor.com/3-quality-assurance-must-haves-for-your-website/) - You can't miss the step of quality assurance, the last set of critical eyes on your new website combs for errors your user could stumble upon while visiting.
- [New Social Media Account: Zero Followers, Zero Posts, Zero Clue?](https://gorasor.com/new-social-media-account-zero-followers-zero-posts-zero-clue/) - Starting with questions sets you off on the right track and makes you think thoroughly, even strategically, about your next step.
- [Inside Our Guide to Building Effective Marketing Strategies](https://gorasor.com/inside-our-guide-to-building-effective-marketing-strategies/) - I didn’t want strategy to live in a slide deck or sit on a shelf. I wanted to create something leaders could use, step by step, to solve business challenges.
- [Good Design Is About Communicating Better, Not Looking Better.](https://gorasor.com/good-design-is-about-communicating-better-not-looking-better/) - The best design doesn't always draw attention to itself. It helps people understand the message with clarity and confidence.
- [Branding and Collaboration Success on a Worldwide Stage](https://gorasor.com/branding-and-collaboration-success-on-a-worldwide-stage/) - From World Cup branding details to high-profile collaborations, FIFA worked hard to make sure no one forgot that the World Cup was happening.
- [Important Communications Lessons In Hiring a Home Contractor](https://gorasor.com/important-communications-lessons-in-hiring-a-home-contractor/) - Good work matters. Good communication helps people believe you can deliver it. Sometimes, showing up when you said you would sends the strongest message of all.
- [Ready to Elevate Your Public Involvement Communications?](https://gorasor.com/ready-to-elevate-your-public-involvement-communications/) - As much as it might be tempting to keep your communications in-house, it can actually be incredibly beneficial to work with a partner agency.
- [The Quiet Superpower of Not Knowing Yet](https://gorasor.com/the-quiet-superpower-of-not-knowing-yet/) - The good news is practices can be built. The better news is that this one pays compound interest. And it pays off in three ways most people underestimate.
- [The Human Side of the Brent Spence Bridge Groundbreaking](https://gorasor.com/the-human-side-of-the-brent-spence-bridge-groundbreaking/) - One Check-In Table Became a Front-Row Seat to the Stories, Pride and Excitement Surrounding a Once-In-A-Generation Project
- [Your Communications Pro Doesn’t Need to Be an Industry Insider](https://gorasor.com/your-communications-pro-doesnt-need-to-be-an-industry-insider/) - Adaptability, creativity and cross-functional thinking are among the most valuable skills in today’s workforce, and especially on today’s communications teams.
- [What SXSW 2026 Told Us About AI, Creativity, the Value of PR](https://gorasor.com/what-sxsw-2026-told-us-about-ai-creativity-the-value-of-pr/) - The takeaway for communications pros: human judgment, creativity, credible third-party content and strong agency relationships matter more in the AI era.
- [Move Over Google, Social Search Is In](https://gorasor.com/move-over-google-social-search-is-in/) - We are seeing a noticeable shift in online user behavior. One of those noticeable shifts is the use of social media platforms as search engines.
- [Five Tips for Better Media Relations ](https://gorasor.com/five-tips-for-better-media-relations/) - It’s not about who you know. It’s about whether a reporter or producer can depend on you to deliver timely, accurate and useful information.
- [6 Tips for Successful Outreach Event Planning](https://gorasor.com/6-tips-for-successful-outreach-event-planning/) - Lessons I’ve learned about event planning, from organizing a Covid-friendly, holiday-themed meet and greet with a robot, to planning my own 150-guest wedding.
- [Keeping it Reel in Your Social Media Strategy: Part 2](https://gorasor.com/keeping-it-reel-in-your-social-media-strategy-part-2/) - How does one blow up on Instagram Reels? There are known ways to optimize your Instagram posts to make them more favorable to your Reels taking off.
- [Keeping it Reel in Your Social Media Strategy: Part 1](https://gorasor.com/keeping-it-reel-in-your-social-media-strategy-part-1/) - How do you know if using Instagram Reels is right for you? Here are three questions you can ask yourself to reach an answer.
- [My First 90 Days at Rasor: Transitioning to Communications Agency Life](https://gorasor.com/my-first-90-days-at-rasor-transitioning-to-communications-agency-life/) - At first, it felt like everyone was speaking a language only I didn’t understand. Sometimes it still feels that way, but I’m starting to get the hang of it.
- [Strong Client Relationships: The Cornerstone of Effective PR](https://gorasor.com/strong-client-relationships-the-cornerstone-of-effective-pr/) - In public relations, knowledge is power, and a PR team with the right knowledge is best equipped to create powerful, results-driven communications.
- [5 Simple Ways to Improve Your Social Media](https://gorasor.com/5-simple-ways-to-improve-your-social-media/) - If your social media engagement is low or your content feels like it’s not going anywhere, start with these quick wins that can make an immediate difference.
- [Color Me Happy! Color Me Branded! Color My Brand Happy!](https://gorasor.com/color-me-happy-color-me-branded-color-my-brand-happy/) - When leveraged well, the right colors convey your brand personality, enhance recognition and help build connections to drive business success.
- [The One Sentence Every Marketing Client Needs to Hear](https://gorasor.com/the-one-sentence-every-marketing-client-needs-to-hear/) - When clients understand the depth of our investment, even difficult conversations feel different. Pushback becomes partnership.
- [Storytelling: Your Secret Weapon for Presentations that Persuade](https://gorasor.com/storytelling-your-secret-weapon-for-presentations-that-persuade/) - The key to effective presentations is telling a story. Think about the human side of what you’re presenting to a municipal or government audience.
- [Communications that Connect: Five Tips for Building Public Trust](https://gorasor.com/communications-that-connect-five-tips-for-building-public-trust/) - Successful public works communication is much more than just sharing updates. Read on for five strategies to elevate your communications in the year ahead.
- [Time to Check Your Brand Kit: 6 Elements You Should Prioritize](https://gorasor.com/time-to-check-your-brand-kit-6-elements-you-should-prioritize/) - If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
- [Make a Great First Impression in Your First Comms Job](https://gorasor.com/make-a-great-first-impression-in-your-first-comms-job/) - While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips...
- [Authenticity Is Cooler Than the Starbucks Bearista Cup](https://gorasor.com/authenticity-is-cooler-than-the-starbucks-bearista-cup/) - At the time of this post, the cup is going for $1,000 on eBay and there have been physical fights in-store. So, why did this hype work?
- [Calm in a Storm (or When Everything is All at Once)](https://gorasor.com/calm-in-a-storm-or-when-everything-is-all-at-once/) - At some point everyone will feel overwhelmed at work or with life in general, so what are some tips to deal with it? Here are a few things I do to keep myself grounded when it all feels like it’s going sideways.
- [Social Media Best Practices in 2025](https://gorasor.com/social-media-best-practices-in-2025/) - We recently hosted a media and social media training for one of our clients, and this is some of the content we covered.
- [The Rebirth of the Jingle: How to Use the Earworm in Modern Day Marketing](https://gorasor.com/the-rebirth-of-the-jingle-how-to-use-the-earworm-in-modern-day-marketing/) - Jingles wiggle their way into our brains and never leave, thanks to the science behind catchiness and earworms. Though jingles might not be the pinnacle of marketing techniques in the modern day, the earworm can still work for you.
- [5 Ways to Tell if a Marketing Agency Can Help You](https://gorasor.com/5-ways-to-tell-if-a-marketing-agency-can-help-you-2/) - By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call
- [What Does a $10 Million Cocktail Taste Like? (Hint: It’s Weird and Wonderful.)](https://gorasor.com/what-does-a-10-million-cocktail-taste-like-hint-its-weird-and-wonderful/) - By Erika Turan May 2025 My husband and I traveled to Las Vegas in early 2024 to see U2 at the Sphere. When the car rental agency in our hotel offered us a Tesla for the same price as something more forgettable, we said sure. Our plan was to spend our first day hiking before
- [Measurement Matters: A Client’s Viewpoint](https://gorasor.com/measurement-matters-a-clients-viewpoint/) - Sit down with Ken Elrich, co-founder and CEO of Solid Blend, to see why he recommends marketing metrics reporting to other businesses seeking to maximize budgets.
- [Catching Eyes and Turning Heads: 5 Tips to Create an Effective Informational Display](https://gorasor.com/catching-eyes-and-turning-heads-5-tips-to-create-an-effective-informational-display/) - You’ve got a couple minutes to explain complicated plans at a public open house. How do you get the information across without overwhelming your audience? By carefully crafting your display.
- [Streamlining Construction Traffic: How MOT Websites Keep Drivers Moving](https://gorasor.com/streamlining-construction-traffic-how-mot-websites-keep-drivers-moving/) - Don’t you just hate running into unexpected lane closures and detours on the road? If only there were a way to make these inconveniences expected...
- [Don’t Get Jammed Up by Jargon](https://gorasor.com/dont-get-jammed-up-by-jargon/) - Words have a way of separating the in-group from outsiders. And that’s no mistake — there’s a reason we call it a “language barrier.”
- [Your Ad Here! A Short Guide to Effective Outdoor Advertising](https://gorasor.com/your-ad-here-a-short-guide-to-effective-outdoor-advertising/) - Billboards as a method of advertising aren’t going away any time soon. If you’re thinking about using one as a marketing tool, we can give you tips.
- [Fighting Creative Block](https://gorasor.com/fighting-creative-block/) - Tips and tricks for conquering that daunting blank canvas.
- [Making Connections – Networking for Introverts](https://gorasor.com/making-connections-networking-for-introverts/) - You can successfully network no matter what with these tips:
- [“What Do I Do With My Hands?” A Media Training Guide](https://gorasor.com/what-do-i-do-with-my-hands-a-media-training-guide/) - By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist
- [Why is influencer marketing so… influential?](https://gorasor.com/why-is-influencer-marketing-so-influential/) - #post_excerptInfluencer marketing leverages social media personalities' authenticity and reach, driving product virality. How did Stanley boost sales via influencer campaigns?
- [Steps to a Strategic Masterpiece You Might be Forgetting](https://gorasor.com/steps-to-a-strategic-masterpiece-you-might-be-forgetting/) - By Savannah Hedges, Account Associate March 2024 During college, I discovered a (rather shocking) passion for painting, which I accredit to Bob Ross. The following years have been full of canvas purchasing, trying various paints, and attempting to make my vision/s come to life on canvas. What does this have to do with marketing? I’m
- [I think I could be a Ritz-Carlton person](https://gorasor.com/carlton-person/) - My husband I took a grown-up trip not that long ago. He had a milestone birthday, and friends were celebrating their fourth “babymoon,” so we opted for a long weekend sans kids. Our travel agent suggested the Ritz-Carlton Rose Hall in Jamaica. Lo and behold, they were running a deal even we could swing, so
- [Don’t Let the Door Hit You on the Way Out…](https://gorasor.com/dont-let-door-hit-you/) - Don’t Let the Door Hit You on the Way Out… The customer is always right. Right? Well, I have to be honest, after working as a restaurant server during college summers, I don’t know. While the sentiment itself and the desire to satisfy customers are spot-on, sometimes you end up serving those people. You know,
- [Applying fantasy football lessons to business team meetings](https://gorasor.com/fantasy-football-business-meetings/) - Applying fantasy football lessons to business team meetings First, I have to admit - I love pro football. Growing up with Cincinnati Bengals www.bengals.com made it easy to jump on the bandwagon at an early age. Having a family who celebrates Sunday afternoon games as if they were holiday dinners reinforces that enjoyment. Joining a
- [Just a Northern Girl Living in (an almost) Southern World](https://gorasor.com/northern-girl-southern-world/) - By Libby Esterle, Senior Account Executive A little more than 13 years ago, I relocated from Minneapolis to Cincinnati. At the time, I didn’t realize that culture shock can happen almost anywhere. I just figured things were pretty much the same no matter where you go in this great country of ours. Not so. Not
- [A Little Mystery Makes an Idea Stick](https://gorasor.com/mystery-makes-idea-stick/) - By Kaity Dunn Account Associate I’m in the middle of reading Chip Heath and Dan Heath’s New York Times bestseller, Made to Stick: Why Some Ideas Survive and Others Die. In Made to Stick, the Heath brothers write about what makes some ideas “sticky.” A sticky idea is one that is understood, memorable and impactful.
- [How to create a great internship program, mentor great talent, and lose 20 pounds](https://gorasor.com/internship-program-mentor/) - By Erika Turan, APR Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done. I volunteered to coordinate our department’s internship program, and
- [Five infographics links worth viewing](https://gorasor.com/infographics-worth-viewing/) - By Kaity Dunn Account Associate Infographics (information graphics) are a great way to show complicated content in a streamlined, easy-to-read form. They combine images with data and facts in a visually appealing format. Below are five fun infographics links: • Infographipedia.com – This is an infographics search engine where you can search thousands of infographics
- [The interest in Pinterest: should your business be on it?](https://gorasor.com/interest-pinterest/) - The interest in Pinterest: should your business be on it? Pinterest set the marketing world on fire this year and every mother, bride and DIY-hopeful created virtual pinboards of their hearts’ desires on the Internet. As Pinterest’s first growth spurt comes to a plateau we wonder – should all businesses be a part of the
- [The Queen City is blogging!](https://gorasor.com/queen-city-blogging/) - The Queen City is blogging! I’m a foodie. I like to eat food, cook food, plan food, watch others cook food and read about food. And so it is, most weeks, I find myself reading the Wine Me, Dine Me blog written by a hardcore Cincinnati foodie. She knows everything about festivals and food trucks
- [5 things you need to know to make your resumé amazing](https://gorasor.com/5-things-resume-amazing/) - There is no such thing as a short-sleeved dress shirt: 5 things you need to know to make your resumé amazing A long, long time ago in a land far, far away I spent some time as a corporate IT recruiter. While this was a significant departure from my communications background, it also ended up
- [Chaos Taming](https://gorasor.com/chaos-taming/) - Chaos Taming It sounds so charming, almost serene. People frequently ask me what it is about “organizing” that intrigues me, draws me in like a fly to a spider’s web. My parents would probably say it began at birth. I remember one summer, we experienced a terrible storm and the electricity was lost for hours.
- [Mornings: The Most Valuable Time of Day](https://gorasor.com/mornings-valuable-time/) - Mornings: The Most Valuable Time of Day Time management expert Laura Vanderkam posits that the morning is the best time to get things done. In her Fast Company article, http://www.fastcompany.com/1839987/what-the-most-successful-people-do-before-breakfast , she says, “You’re less likely to be interrupted than you are later in the day. Your supply of willpower is fresh after a good night’s
- [Twenty-five things to love this autumn](https://gorasor.com/twenty-five-things-love-autumn/) - Twenty-five things to love this autumn Sometimes, you just need a good list. Read on for a compilation of things that should tickle you this time of year: The relatively-new home decorating insanity related to Halloween. From my childhood, I can recall a paper witch or skeleton on the front door. Now, you can pick
- [Attention Black Friday Shoppers: You are as Unique as Everyone Else](https://gorasor.com/black-friday-shoppers/) - By Libby Esterle, Senior Account Executive I am not a shopper. You would be hard-pressed to find me in any kind of department store. No Macy’s, no Kohl’s, no Dillard’s. In fact, if I can’t find it at TJ Maxx, Plato’s Closet, Sam’s Club or Kroger, I probably don’t need it. That said, when it
- [2 things to love (and hate) about product placement](https://gorasor.com/2-things-love-and-hate-about-product-placement/) - By Erika Turan, APR, Senior Account Executive As a proud member of Gen X (holla for Depeche Mode and Tiger Beat!), I very distinctively remember watching TV shows and movies where every product on-screen was hidden. That kid wasn’t drinking a Coke, he was drinking something labeled “Soda.” His mom wasn’t in the laundry room
- [What have I gotten myself into?](https://gorasor.com/what-have-i-gotten-myself/) - What have I gotten myself into? For fun this past summer, I willingly chose to live with 13 strangers for a week. No, I wasn’t a contestant on Big Brother. (To be completely upfront, I don’t really even know what that means as I’ve never watched the show.) And to be more upfront, my
- [You CAN judge a book by its cover and its reader by her preferred format](https://gorasor.com/you-can-judge-book-its-cover-and-its-reader-her-preferred-format/) - By Libby Esterle, Senior Account Executive Ok, I admit it- I am slow to adapt to change. I am probably the only person I know who complained when we got new appliances because “I don’t know how to organize anything in this French door fridge”, “I know the dishwasher is quieter, but everything loads differently”,
- [what is my belly button saying?](https://gorasor.com/belly-button-saying/) - By Kaity Dunn Account Associate I used to think the term “brand” only applied to businesses or goods. However, with the surge of online platforms made for individual expression, the term “personal brand” has appeared to name the obligation we have to identify ourselves in this connected world. Of course our online presence is important,
- [The bees knees, or 5 things I learned when my kid became a beekeeper](https://gorasor.com/bees-knees/) - By Haley Taylor Project Manager I just had to borrow a phrase that is so much fun to say! “The bee’s knees” apparently has a very uncertain origin and history. According to one theory, this phrase potentially refers to Bee Jackson, a famous Broadway dancer in the 1920s who popularized The Charleston. Another variation is
- [5 People to Avoid at the Office](https://gorasor.com/5-people-avoid-office/) - By Erika Turan, APR Want to get ahead? It can be as easy as associating yourself with the right people, but sometimes more importantly by disassociating yourself from the wrong ones. After a varied career spanning a couple decades, I feel I’ve worked with, for, and dangerously close to nearly every type of person there
- [Music Memory](https://gorasor.com/music-memory/) - By Haley Taylor, Project Manager Music memory, you ask? That is my term for those curious moments in life when you hear a song and it immediately takes you to a place or time months or even years ago. I am one of those people who can frequently tell you what song was playing when
- [Cough Drop Marketing Gone Very Very Wrong](https://gorasor.com/cough-drop-marketing/) - By Erika Turan, APR Senior Account Executive Achoo! It’s cold and flu season. Despite my affinity for hand sanitizer and Clorox wipes, I recently caught a wicked cold. (Disclaimer: I’m a trooper, relatively speaking. I’m fortunate not to get sick all that often, and when I do get sick, I try to bounce back quickly).
- [I like My Routine Just The Way It Is](https://gorasor.com/i-my-routine-just-way-it/) - Becky Fickenworth, APR What do coconut, sweet potatoes and avocadoes have in common? They’re all foods that never passed by my lips when I was a kid. Maybe I would have eaten one of them if forced to choose between it and cooked spinach. But now that I’m older, those three foods are among my
- [Blogs. Everyone is Doing It. Even Dogs.](https://gorasor.com/blogs-everyone-doing-it/) - By Libby Esterle Senior Account Executive You know something is more than just a passing trend if The Disney Channel latches on it to enough to create an entire series. Case in point? The newly-aired “Dog with a Blog” show. And not only does Stan the dog blog, he talks, too! So, what used to
- [3 things your marketing communications agency isn’t telling you](https://gorasor.com/3-things/) - By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes,
- [The Name Game](https://gorasor.com/name-game/) - By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name c : having no particularly distinctive quality or application 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other
- [4 things I wish my grocery store would offer (and that a marketer would dream of promoting)](https://gorasor.com/grocery-store-promoting/) - By Erika Turan, APR Senior Account Executive Cincinnati-based grocery store chain Kroger recently announced a pilot program that allows that will allow you to scan and bag your items as you go. Then, when it’s time to check-out, the scan device transfers your purchase information to the check-out station and you are out the door
- [The new Cincinnati Enquirer format: the good, the bad and the ugly](https://gorasor.com/enquirer-format/) - By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer
- [Rasor Marketing and Sam’s Club—Everything a man needs. In one place.](https://gorasor.com/rasor-marketing-sams-club/) - By Libby Esterle Senior Account Executive A wise man (or maybe my brother-in-law) once said “Everything a man needs is at Sam’s Club.” After that declaration, I challenged myself to determine whether one could live comfortably shopping at Sam’s alone. And while men tend to need (want?) less than women (for instance, Sam’s limited clothing
- [Four Eyes ARE Better Than Two](https://gorasor.com/four-eyes-better-two/) - By Libby Esterle Senior Account Executive At Rasor Marketing Communications, we firmly believe in having “two sets of eyes” on everything we draft, especially before it is sent to our clients. Why? Because, regardless of spell check, things can get missed—especially by the original author. A perfect example came when I posted the following on
- [3 Reasons to Love Local News](https://gorasor.com/local-news/) - Erika Turan Senior Account Executive Working at a Cincinnati marketing communications agency, we often find ourselves pitching stories to reporters- some are with local/regional publications, other are with national outlets and even sometimes, they are with international and/or online outlets. Reporters don’t always have it easy and the work is far from glamorous, but it
- [The Importance of Content Marketing](https://gorasor.com/importance-content-marketing/) - Kaity Dunn Account Associate In the March 15, 2013 Cincinnati Business Courier article titled “Digital marketing evens playing field for the little guys,” James Ritchie highlights how small and medium-sized companies benefit from content marketing and social media engagement. Content marketing has proven to be less expensive than traditional advertising approaches, and it’s also where
- [Mark Wahlberg’s new movie gets creative marketing twist with Twitter](https://gorasor.com/mark-wahlberg/) - By Erika Turan Senior Account Executive Who doesn’t love Mark Wahlberg? I mean, come on. The actor who morphed himself from Boston street hooligan to leader of the Funky Bunch to Calvin Klein underwear model to Hollywood star who rakes in millions in each film is a fairly loveable guy. Wahlberg’s new movie, “Broken City,” also
- [Should your business have an app? 3 questions to ask first](https://gorasor.com/business-app/) - Kaity Dunn Account Associate Apps are becoming increasingly popular. In fact, the marketing community predicts that apps are on the way to replace email. But before you decide to create an app for your business, ask yourself these questions: 1. What technology does your audience use? It’s best to meet your audience where
- [It was so hot, my pants were LITERALLY on fire](https://gorasor.com/pants-were-literally-fire/) - By Erika Turan APR There was a time, long ago, when people said what they meant. And no, I don’t just mean that they were truthful or direct, but that folks didn’t rely on verbal crutches to get them through a conversation. They could state matter-of-factly, “It was so hot today. I was sweating through
- [I Can Read!](https://gorasor.com/i-can-read/) - Libby Esterle Senior Account Executive I’ve always loved to read and write, so I guess it’s no real surprise that I ended up in the communications business. And while I still spend a great deal of time reading books, I AM surprised by just how many poorly-written books are not only published, but become best
- [6 Commercials from the 2013 Super Bowl spots to watch now](https://gorasor.com/6-commercials-2013-super-bowl/) - By Erika Turan Senior Account Executive The Super Bowl is coming! And there are two things that get me pumped: the recipes that show up everywhere for various dips to serve during the game, and the commercials. Seriously, I have no idea who is playing in the Super Bowl. But working in a Cincinnati marketing
- [Back in Two and Two? Or Back in Fast Forward on Speed Four?](https://gorasor.com/netflix-dvr/) - By Libby Esterle Senior Account Executive When we first got our DVR, I was in heaven. Even though I fought it for awhile (although I can no longer image WHY I fought it - I think I was worried I would start watching TOO much TV at the time. Silly Libby.), I quickly learned to
- [Just how dumb are we? Wait, don’t answer that.](https://gorasor.com/how-dumb/) - Erika Turan, APR Senior account Executive There are a certain percentage of disclaimers added to advertising and marketing that make me wonder just what the marketer was thinking when it was added. Well, in all likelihood, it wasn’t the marketer, it was probably someone in the legal department. Either way, it doesn’t really matter who
- [5 Words That Make Reporters (and PR Folks) Cringe](https://gorasor.com/5-words-pr-cringe/) - By Libby Esterle Senior Account Executive There is no escaping it. If you work in a public relations and marketing agency like I do, media relations is a big part of the job. Whether it is drafting and distributing releases, crafting thought leadership pieces or bylined columns, or pitching the next “big” story, reporters and
- [Downton Abbey gets a send-up from a most unusual source](https://gorasor.com/downton-abbey/) - By Erika Turan Senior Account Executive In the marketing world, how do you know when your product has made the big time? Well, to a certain degree, it’s when it crosses the radar of the writers at “Sesame Street.” PBS’ unexpected mega-hit “Downton Abbey” is one of the most successful series in the network’s history.
- [No More Peeps for Me: How I Gave Up People Magazine](https://gorasor.com/people-magazine/) - By Libby Esterle Senior Account Executive The other night, my annual People magazine subscription renewal notice came in the mail to my husband’s chagrin. An example of previous years’ conversations: Him: “Why do you care about other people’s live so much? People you don’t know and will probably never meet? ” he’s asked several times
- [That time I argued with Steve Jobs about the worthiness of PowerPoint](https://gorasor.com/powerpoint/) - Kaity Dunn Account Associate SJ: Like I say in my biography, I hate PowerPoint, Kaity. People who know what they’re talking about don’t need PowerPoint. If you need slides, it shows you don’t know what you’re talking about. KD: Steve, are you sure you want to make a sweeping generalization like that? I say PowerPoint is
- [3 great songs in (sometimes) great commercials](https://gorasor.com/3-songs-commercials/) - Erika Turan, APR Senior Account Executive An article from Business Insider on “10 hit songs you only know because they were in commercials” got me thinking about other songs that get your toe tapping when the commercial starts. A fantastic music choice in a commercial seals the brand’s identity. It can either be forgettable or
- [Basic Marketing Concepts, as Taught by Burberry](https://gorasor.com/basic-concepts/) - By Libby Esterle Senior Account Executive Someone once defined “insanity” as “doing the same thing over and over again and expecting different results.” While this may be true, there is also an inherent value in being consistent- as long as it is done right. Recently, a co-worker sent me a link to several stories to
- [Startups and Dating](https://gorasor.com/startups-and-dating/) - Kaity Dunn Account Associate One of the many things I like about Cincinnati is its entrepreneurial spirit and momentum in the startup industry. Since I work at a Cincinnati public relations company, I felt that it would be interesting to hear the questions and views startup owners have about PR. The “PR Primer: How public
- [Nashville. Not Just for Country Music-Loving Folk Anymore](https://gorasor.com/nashville/) - By Libby Esterle Senior Account Executive Needing a change of scenery, we recently took a weekend trip to Nashville. Not being a native Southerner or country music fan, I was a bit skeptical of how we were going to entertain ourselves, despite the trip being my idea in the first place. What we (happily) discovered
- [3 Rules to Live by When Measuring Healthcare Marketing](https://gorasor.com/3-rules/) - By Mimi Rasor, APR President Anyone who has spent time in healthcare marketing knows all too well what it's like to present results to doctors who have spent their careers in research. They speak data. Fluently. They ask questions like, “Why is three percent missing on that market share chart?” and “What's the methodology behind
- [Word to Your Mother](https://gorasor.com/word-your-mother/) - By Erika Turan, APR Senior Account Executive I’m dating myself here, but as a little kid, Walter Cronkite was the newsman for our house (which begs the question as to why a little kid was watching the news, but whatever). Walter Cronkite was the CBS Evening News anchorman for a staggering 19 years, starting in
- [7 great tips to be an amazing intern](https://gorasor.com/7-tips-intern/) - By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns
- [Why You Need a Great Marketing Communications Agency](https://gorasor.com/why-communications-agency/) - By Erika Turan, APR Senior Account Executive There are at least a hundred good reasons to think about hiring a marketing communications agency. Here are a few reasons to think about hiring a great marketing communications agency. 1. Because they can provide an outside perspective. Before working in an agency, I spent 15 years in
- [Tips for Creating a Survey](https://gorasor.com/creating-survey/) - Kaity Dunn Account Associate In order to make informed marketing and communications decisions, it’s important to have data as a compass to guide the messaging. At our Cincinnati public relations agency, Rasor Marketing Communications, we often use surveys to measure public awareness and opinion for a project or service. For some large transportation projects for
- [Frugal Friendly Furniture Fact or Fiction](https://gorasor.com/frugal-friendly-furniture/) - By Libby Esterle Senior Account Executive As our Cincinnati marketing agency prepared to move into our new, permanent space, I had the pleasure of helping find great pieces at great prices, based largely on my personal experience of furnishing and decorating our home on a self-imposed budget. When we built our home almost ten years
- [Top Chef Taste, Chipotle Budget](https://gorasor.com/top-chef-taste/) - By Libby Esterle Senior Account Executive Awhile ago, I posted a blog re: my deep affection for finding a deal and where to shop on a budget for frugal-friendly furniture and accessories. Turns out, you can use that same mind set in your kitchen! Given that I love to cook almost as much as I
- [Measuring the Media Hits](https://gorasor.com/measuring-hits/) - By Kaity Dunn Account Associate Inchworm, inchworm/Measuring the marigolds/You and your arithmetic/You’ll probably go far. For some reason I often think of this poem when I’m reporting the media hits a client has secured for an announcement or event. It’s like I’m an inchworm that works at a Cincinnati PR agency instead of garden. Aside
- [How vendor partners can take you from good to great](https://gorasor.com/vendor-partners/) - Erika Turan, APR Senior Account Executive Howdy, partner. It took me awhile to realize just how much further I could go with great vendor partners. For the first few years of my career, vendors were just people to go to when I needed to buy stuff. They weren’t part of the team. Fast forward a
- [Evolution of a Diaper Bag](https://gorasor.com/diaper-bag/) - Erika Turan, APR Senior Account Executive There was a time, not so long ago, when diaper bags were a style afterthought. The diaper bag was simply a way to carry clean (and not-so-clean) diapers, wipes, snacks, toys, pacifiers, burp cloths…pretty much your kid’s entire nursery in a sack. To that end, the bags were not
- [I Like Surprises - As Long as I Know They're Coming.](https://gorasor.com/surprises/) - Becky Fickenworth, APR Counselor and Project Manager I wouldn’t say I’m in the same boat with Jane Austen who said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable,” but for me, a little heads-up is always nice. I got thinking about surprises when I was walking to my
- [3 PR Rules for Martha Stewart](https://gorasor.com/pr-rules-martha-stewart/) - By Erika Turan, APR Senior Account Executive Once upon a time, I loved Martha Stewart. I subscribed to her magazine as a fresh-out-of-college, apartment-dwelling single gal, and studied the oversized, matte (not glossy) pages for tips on creating topiary window boxes (still totally going to do that),making a platter of beef wellington (with meringue clouds
- [Tread Lightly, Abercrombie and Fitch](https://gorasor.com/abercrombie-fitch/) - By Erika Turan, APR Senior Account Executive Mass retailer Abercrombie & Fitch recently attracted a wave of negative media attention when its CEO openly stated that the company “goes after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong
- [Three Lessons From Dove About Brand Association](https://gorasor.com/dove-brand-association/) - By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to
- [An Open Letter to the Dog](https://gorasor.com/open-letter-dog/) - By Mimi Rasor, APR President Dear Dirk -- There are so many things we adore about you being in the family. Like the way you come running any time someone gets ice from the fridge dispenser. And it's adorable that you will put all of your being into chasing a stick… Doing
- [Five Tips to Help You Write a Blog Post](https://gorasor.com/blog-post-tips/) - Kaity Dunn Account Associate 1. Don’t put pressure on yourself to write a perfect first draft. If you critique every sentence as you write, the writing process will feel forced and painful. When writing the first draft, let your ideas flow on the page. You should shoot for a “bad” first draft. The mantra I
- [What Oral B Can Teach Us About Video Advertising](https://gorasor.com/oral-b-video-advertising/) - By: Kaity Dunn Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial,
- [Does Gwyneth Paltrow Have a PR Problem?](https://gorasor.com/gwyneth-paltrow-pr-problem/) - By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl
- [4 More Tips to Create a Great Internship Program](https://gorasor.com/more-tips-internship-program/) - By Erika Turan, APR Senior Account Executive In a previous blog, I offered four tips to create a great internship program based on the experience I’ve had supervising interns for many years. Here are four more tips: 1.Make your intern feel welcome When I was in college, I spent a semester away from my school
- [Using Talking Points? Better Tell the Employees What to Do With Them](https://gorasor.com/using-talking-points/) - By Erika Turan, APR Senior Account Executive I went to the grocery store the other day. I shop at a mega grocery store chain, and I really dig the place. Prices are good, people are friendly, and selection is great. Recently, the chain announced a change in its coupon policy. I’m a haphazard couponer at
- [When Sexy is Funny, Good Things Happen](https://gorasor.com/sexy-funny/) - By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started,
- [Distributing a Press Release? Prep the Follow-up Calls!](https://gorasor.com/distributing-press-release/) - By Kaity Dunn, Account Associate One non-negotiable tactic to implement if you work in a Cincinnati public relations agency is to make follow-up calls after sending a press release. I have been surprised to hear some professionals speak as though this practice is optional. Though some refer to follow-up calls as an extra additional service
- [Domestic Bliss](https://gorasor.com/domestic-bliss/) - By Libby Esterle, Senior Account Executive Going to the library with my daughters has been an almost weekly event for the past several years. In that time, I’ve talked to and befriended (at least in my mind, they may feel like they are “just doing their job”) most of the librarians at the Amelia branch
- [4 Tips to Create a Great Internship Program](https://gorasor.com/tips-internship-program/) - By Erika Turan, APR, Senior Account Executive In a previous life, I worked in the public relations and marketing department of one of Cincinnati’s largest companies. With more than 12,000 employees, 30 of them in the marketing department, there was plenty of work to be done and not enough time to do it. So, I
- [Another Word for Awesome](https://gorasor.com/another-word-awesome/) - By Erika Turan, APR Senior Account Executive I love to write. Words, adjectives, sentences, grammar...it all makes me happy. Lately, I’ve been doing a lot of writing for clients of our Cincinnati marketing agency and have found myself seeking out synonyms as I write. There are as many heavily used words in American business today
- [I Could Really Go for Some Reese’s Pieces](https://gorasor.com/reeses-pieces/) - By Erika Turan, APR, Senior Account Executive Summer movie season is upon us. What are you most excited to see? “Man of Steel”? “Monsters University”? “The Lone Ranger”? It’s ok if you said “The Smurfs 2”. More and more, going to the movies means “going to see some really obvious product placements.” A good product
- [Food for Thought](https://gorasor.com/food-thought-2/) - By Libby Esterle, Senior Account Executive I have a close friend, Erin, whose husband, Jon, is a professional chef. Purely by chance, by the way. Despite my love of food and cooking, I didn’t actively seek her out or anything stalker-ish like that. Swear. In reality, we first met because her parents used to live
- [Products We (Probably) Don’t Need](https://gorasor.com/products-we-dont-need/) - By Erika Turan, APR Senior Account Executive As I survey my home, I realize sheepishly that despite my tendencies toward organization and de-cluttering, the house is riddled with things we don’t need. I’m not confessing all of them, but let’s just say you might find a Snuggie, a Chillow https://www.chillow.com/?gclid=CJnnu67Q5rgCFRSVMgodCzAAxw and a squeeze tube that
- [I Ain’t Afraid O’ No Ghost (But You Also Won’t Catch Me in a Haunted House)](https://gorasor.com/haunted-house/) - By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, one of my “jobs” is to find and share interesting articles/tidbits/posts that we can use for our Rasor Marketing Communications social media efforts. Since I love all things to do with autumn and Halloween, I found and forwarded this link
- [It’s the Great Pumpkin (Cookie), Charlie Brown](https://gorasor.com/pumpkin-cookie/) - By Libby Esterle, Senior Account Executive Several years ago, before I joined Rasor Marketing Communications, I worked for what was, at the time, the largest PR agency in the area. With such a big group, we never seemed to be short of snacks/treats/etc. in the lunch room. It was great. But despite all of the
- [5 Weird Combinations…But Some of Them Actually Work](https://gorasor.com/5-combinations/) - By Libby Esterle, Senior Account Executive Every day when I drive to our Cincinnati marketing and communications agency office, I pass by what I (and another colleague who takes the same route) consider to be a strange investment on the part of one particular homeowner. It is a gate. A lovely, impressive and rather imposing
- [Things I Can’t Live Without…and You Need Them Too! Part One](https://gorasor.com/cant-live-without-part-one/) - By Becky Fickenworth, APR Counselor and Project Manager I’m not what you’d consider an early adopter. You won’t find me camping out in line for the latest iPhone, saving my money to buy the latest fashion trend and I don’t think twice about buying used books or used cars. Not because I’m “afraid” of the
- [Are you cultivating resilience?](https://gorasor.com/cultivating-resilience/) - Erika Turan, APR Senior Account Executive Are you cultivating resilience? Kanye West would tell you “that that that that don’t kill you, will only make you stronger” Employers typically work hard to create an engaged workforce, with focus on creating cultures that reward hard work and mining enthusiasm for the work that needs
- [17 Things to do in Chicago, and How to Satisfy a Hot Dog Craving](https://gorasor.com/things-do-chicago/) - Becky Fickenworth, APR Project Manager and Counselor Chicago is one of my family’s favorite places to trek for a long weekend. Only a five-hour drive from Cincinnati, there’s enough variety to please our three teenage boys— the foodie, the sports lover and a tough-to-satisfy 15-year-old. On a recent visit, we made our second visit to
- [5 Tips for Maximizing Your Internship](https://gorasor.com/5-tips-internship/) - By Jimmy Caccamo Intern Every student is looking for an internship of some sort during their college career, and in today’s economy and competitive intern market your perfect internship can be near impossible to find. What should an ambitious young student do? You have already applied to over a dozen companies, you have interviewed numerous
- [How to Get the Best from Customer Service (or, You Get More Flies With Honey Than Vinegar)](https://gorasor.com/how-get-best-customer-service/) - By Libby Hagedon Social Media Strategist There comes a time when you’re working on a project and you find yourself stuck. It could be setting up a new TV, putting together a 176-piece IKEA table or in my case, trying to work out the final details of our new e-newsletter. And when you get stuck,
- [Should I get an iPad?](https://gorasor.com/ipad/) - Erika Turan, APR Senior Account Executive I’m a late adopter of technology. Blame my solid Midwestern roots (“mmmm, I think I’ll wait to see how that pans out for the rest of you before I jump on board.”) Or blame my frugality. Or just blame my overall tentativeness with technology as a whole (must the
- [A Royal Reality Check](https://gorasor.com/royal-reality-check/) - By Libby Esterle Senior Account Executive As a Cincinnati-based marketing and communications agency professional, I tend to notice how things are presented, so to speak. And I have to admit, I was happy to see how the birth, introduction and name reveal of the new royal baby was handled. While I was surprised to learn
- [Five Tricks to Help You Proofread](https://gorasor.com/five-tricks-proofread/) - Kaity Dunn Account Associate Take a deep breath Often when I’m starting a new assignment, I think of that scene in The Next Karate Kid, when Hilary Swank finally learns she can only land a certain jump if she centers herself by pausing for a moment before the jump. This actually works in real
- [Is Google Good or Evil?](https://gorasor.com/google-good-evil/) - Jimmy Caccamo Intern Google is an internet titan. It has acquired over 51 companies and supplied consumers with dozens of apps. It has turned its company name into a consistently used verb and with the continuous innovations Google has given the world many life altering products, and it has made information more accessible and everyday
- [The Difference Between Public Relations and Marketing](https://gorasor.com/difference/) - Kaity Dunn Account Associate Often when I’m spreading the word at networking events about RMC capabilities as a Cincinnati public relations agency, I receive confused looks when I explain that I work in public relations. One person I met recently responded with, “Public relations? Isn’t that just emailing?” Unfortunately he asked me this just as
- [Don’t be a Squeaky Wheel](https://gorasor.com/dont-be-squeaky-wheel/) - By Libby Esterle Senior Account Executive The other night my husband finally got around to greasing several of our squeaky doors and I happened to notice that he was using white lithium grease vs. the kind that can stain doorframes and carpeting. And I just remember thinking “Well, that makes sense. Also, it’s about time.”
- [6 Favorite Fortune Cookie Lessons …for Project Management](https://gorasor.com/fortune-cookie-project-management/) - By Haley Taylor Project Manager I work with a brilliant group of writers and marketers at a small Cincinnati marketing agency. I am constantly searching for clever ways to communicate the work I do – the financials, metrics and project management side of the business. Upon examining the accumulated fortunes from packing two lunches five
- [Things I Can’t Live Without…and You Need Them Too! Part Two](https://gorasor.com/things-cant-live-without-part-two/) - By Becky Fickenworth, APR Counselor and Project Manager I’m not what you’d consider an early adopter. You won’t find me camping out in line for the latest iPhone, saving my money to buy the latest fashion trend and I don’t think twice about buying used books or used cars. Not because I’m “afraid” of the
- [Why You Should Listen to Music at Work](https://gorasor.com/listen-music-work/) - By Kaity Dunn Account Associate One of the things I enjoy about working at Rasor Marketing Communications is the collaboration and camaraderie I share with everyone who works here. A perk of working at this Cincinnati public relations agency is the “open floor” plan of our desks that enables me to quickly ask a question
- [I’m a Little Lost](https://gorasor.com/im-little-lost/) - By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going
- [The Proposal](https://gorasor.com/proposal/) - By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed
- [When Words Aren’t Enough](https://gorasor.com/when-words-arent-enough/) - By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to
- [You Need a Great Case Study. A Few Tips on How to Create One](https://gorasor.com/case-study-tips/) - By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or
- [Happy Christmas! Merry Halloween! As for Thanksgiving, You’re Pretty Much Forgotten](https://gorasor.com/christmas-halloween-thanksgiving/) - By Erika Turan, Senior Account Executive I recently received an email from Pottery Barn. And the subject line sounded as confused as we, the consumers, tend to feel this time of year: “NEW for Halloween & Thanksgiving + Christmas Sneak Peek!” First off, it was September 12. A full six weeks before Halloween, never mind
- [5 Things to Ask a Prospective Marketing Agency](https://gorasor.com/5-things-ask-prospective-agency/) - By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever
- [Is Your Network Working For You?](https://gorasor.com/network-working-you/) - By Erika Turan, Senior Account Executive When I was in college at DePauw University, the intrepid folks at the career center often held information sessions on networking and building a resume. I dutifully ignored these opportunities until I was a senior. By that point, I’d racked up an honors GPA and plenty of internship experience,
- [Here Are Some Marketing Tie-Ins We Actually Want to See](https://gorasor.com/marketing-tie-ins/) - By Erika Turan, Senior Account Executive Have you heard about “50 Shades of Grey?” Of course you have. The salacious novel burst onto best seller lists in 2012 and has since spun off everything from sexy hotel packages to a controversially-cast movie currently in development. But are you ready for the official “50 Shades” wine?
- [You are my Kroger, my only Kroger…](https://gorasor.com/kroger/) - By Libby Esterle, Senior Account Executive Dear Marketplace Kroger in Amelia, You’ve arrived! I remember being so excited when you opened in August. To have a brand new, huge Kroger less than five minutes from our house seemed too good to be true. And yet, there you are. During a recent visit, I learned that,
- [Four Things to Consider When Timing Your  Media Pitch](https://gorasor.com/timing-pitch/) - By: Kaity Dunn, Account Associate I recently had a meeting about ongoing public relations efforts for a Cincinnati client of ours with my colleague, Betty Hull. A large portion of our meeting involved discussing the best approach for timing media pitches near the large calendars she had drawn on the whiteboard that depicted the remaining
- [Are All Weaknesses Really Opportunities in Disguise? Thoughts on the SWOT Analysis](https://gorasor.com/swot-analysis/) - By: Kaity Dunn, Account Associate I lead a volunteer team for a community group at my church, and recently we met to do a SWOT analysis of the group in preparation for 2014. This was interesting for me, because we do this often in the public relations world for our clients in Cincinnati. SWOT stands
- [Bitstrips: the Latest Facebook Fad That Will Make Your Friends Hate You](https://gorasor.com/bitstrips/) - By Kasi Kinnett, Intern You may have noticed that your Facebook newsfeed looks a little different these days. So long Farmville requests and bye-bye daily horoscopes. Recently, users have flooded news feeds with comic strip status updates using an app called Bitstrips. This app lets the user create their own avatar and post their own
- [Breaking Through the Noise, Because It's Loud](https://gorasor.com/breaking-through-noise-because-its-loud/) - By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new
- [5 Tips to Create a Buzz-Worthy Brand Campaign](https://gorasor.com/tips-brand-campaign/) - By: Jimmy Caccamo, Intern Working at a Cincinnati marketing agency, I get to work with many different brands every day. I have come across a lot of great campaigns that have generated a tremendous amount of brand exposure. Those campaigns include Heineken’s #dropped campaign, and Swiffer’s meet Lee and Morty Kaufman commercial. It begs the
- [Politics and Facebook Etiquette](https://gorasor.com/politics-facebook/) - By: Kasi Kinnett, Intern With every election comes a wave of political rants and sassy e-cards about opposing parties and issues. With the ability to “Like” organizations as well as befriend users, Facebook has become an outlet to not only let the world know what you had for lunch today, but also to re-post your
- [OTR AGLOW: Not Your Typical Holiday Lights Display](https://gorasor.com/otr-aglow/) - Kasi Kinnett, Intern OTR AGLOW is back this year, just in time for the holiday season! This young tradition lights up the continuously evolving Over-the-Rhine (OTR) neighborhood in the heart of downtown Cincinnati. Residents, and street level businesses facing any street in OTR are eligible to participate in this window display contest, featuring holiday or
- [Why a Clear Brand Identity Will Improve Your Business](https://gorasor.com/brand-identity-improve-business/) - Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I've attended, getting together with
- [NKOTB Gets S-E-X-Y?](https://gorasor.com/nkotb/) - By Erika Turan, APR, Senior Account Executive I went to the New Kids on the Block concert a few weeks ago, I confess, somewhat sheepishly. And you know what? It was a blast. Like ‘em or not, Joey, Donnie, Jordan, Jonathan and Danny can sing and dance pretty darn well. There were pyrotechnics, the stage
- [Hot Dogs in Your Pizza Crust, Anyone?](https://gorasor.com/hot-dogs-your-pizza-crust-anyone/) - Hot Dogs in Your Pizza Crust, Anyone? My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many
- [10 Reasons Why Restaurants Should be on Pinterest](https://gorasor.com/restaurants-pinterest/) - Jimmy Caccamo, Account Associate Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core,
- [Beach Legs or Hot Dogs? The Best Viral Social Media of 2013](https://gorasor.com/best-viral-social-media-2013/) - Kasi Kinnett, Intern As the year comes to an end, we take a look at some of the most popular social media apps, terms, songs and videos of 2013. The Harlem Shake “The Harlem Shake” is a catchy tune, and the song started a phenomenon with dance videos made by everyday people, featuring one person
- [10 New Year’s Resolutions](https://gorasor.com/10-new-years-resolutions/) - By Kaity Dunn, Account Associate As we enter 2014, I thought I would share my New Year’s resolutions. Enjoy and be sure to post yours in the comments! 1. Figure out how work at my computer while standing Becky Fickenworth places her computer on a box sometimes so she can stand while working. I need to
- [A Mistake I Made in My New Year’s Resolutions](https://gorasor.com/new-years-resolution/) - By: Kaity Dunn, Account Associate I was thinking about the recent blog post I wrote (link to post) which listed my resolutions for 2014, and it dawned on me that the post is incomplete. It’s just a list of goals, which is a good starting point, but there are a few more steps involved in
- [3 Tips to Get People to Come to Your Event](https://gorasor.com/events-attendance-tips/) - By Erika Turan, Senior Account Executive Some events are easy to get people to come to: wedding receptions (especially those with an open bar), NASCAR races (fast cars and highly-individualized fashion choices) and the running of the bulls in Pamplona (Voluntarily running for your life in super crowded streets? I honestly don’t know why people
- [Hot Dogs in Your Pizza Crust, Anyone?](https://gorasor.com/hot-dogs-pizza/) - By: Erika Turan, Senior Account Executive My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many quarters
- [15 Words People Like… And a Few They Don’t (hint: one of the biggest offenders rhymes with “joist”)](https://gorasor.com/words-people-like-and-dont/) - By: Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, words are a big part of my life. Given this, over the years, I’ve come to favor some words over others. Same goes for names. In fact, one of the reasons I became an Esterle is because I saw
- [3 Benefits to Using Video on Facebook](https://gorasor.com/video-facebook/) - By Jimmy Caccamo, Account Associate Some say Facebook is dying while others say it is stronger than ever. One thing we know at Rasor Marketing Communications is that the content is what’s important. A picture is better than words, and a video is better than a picture. Facebook recently updated its video feature and every
- [Are You Happy at Work?](https://gorasor.com/happy-work/) - Kasi Kinnett, Intern Recently Mashable.com published an article about keeping employees happy. It seems that employees are 70 percent more likely to search for a new job after returning from vacation than any other time. Why is this a negative, and how can this be lessened? When employees are not happy not only does it
- [A Love Letter to Delta Airline’s Branding](https://gorasor.com/delta-airlines-branding/) - By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much
- [He Ransacks! He Cuddles! Chobani Yogurt Finds an Unlikely Mascot in a Bear](https://gorasor.com/chobani-mascot-bear/) - By Erika Turan, APR Senior Account Executive Chobani is a relative newcomer to the yogurt game but has already become the de facto mac daddy of the industry. Founded in 2007 with less than $1 million in loans by a 40-year-old Turkish immigrant, the company has since grown to exceed $1 billion in sales. Before
- [I’ll Tumble 4 Ya- An Open Letter to My Tervis Tumblers](https://gorasor.com/tervis-tumblers/) - By Libby Esterle, Senior Account Executive Dear RMC and Owl Tervis Tumblers, Thank you for being there for me every day. Like Old Faithful, I know when it’s time to steep my Irish or English Breakfast Tea and get on the road, one of you is always ready to be my morning companion. No longer
- [Teens Embarrassed to Be on Facebook](https://gorasor.com/teens-facebook/) - By Kasi Kinnett, Account Associate Teens are leaving Facebook in droves, according to a study done by GlobalWebIndex (GWI). This comprehensive social media study showed that at the beginning of 2013, Facebook had a drop of 29 percent among active teen users, and an 11 percent drop overall in 2013. The reason for this decrease
- [What Embedded Facebook Posts Can Do for You and Your Business](https://gorasor.com/embedded-facebook-posts-business/) - By Kasi Kinnett, Account Associate Facebook has yet another new tool for the business owner or marketing strategist. Following in Twitter’s footsteps, Facebook is now allowing embedded posts. What does this mean? Simply put, a public Facebook post can be put right onto a website and appears as it does on Facebook, the exact same
- [Back in My Day, We Didn’t Even HAVE iPods…](https://gorasor.com/back-my-day/) - By Libby Esterle, Senior Account Executive As we move into spring and are faced with yet another school break, I can’t help but look back on our exceptionally generous time off around the holidays for inspiration on how to, yet again, stay busy and keep the boredom at bay. So, I dug around in my
- [6 Reality TV Shows We Should Crowdsource](https://gorasor.com/6-reality-tv-shows-crowdsource/) - By Erika Turan, APR Senior Account Executive Do you know how many reality shows are on TV at the present moment in time? Approximately 782. Give or take a few dozen. I don’t know how many are on TV. NO ONE KNOWS how many are on TV. And do you include shows like “House Hunters”
- [Between Two Ferns with Zach Galifianakis: Obama’s Marketing Brilliance](https://gorasor.com/obamas-marketing-brilliance/) - By: Jimmy Caccamo, Account Associate If you haven’t watched actor Zach Galifianakis’s “Between Two Ferns” then you’re missing out. “Between Two Ferns” is an internet comedy series that airs on the website Funny or Die and has an average of 7 million views per video. The shows consist of Zach Galifianakis being, well Zach Galifianakis.
- [Top Three Tips for Breaking into the Public Relations & Communications Field](https://gorasor.com/three-tips-breaking-field/) - By: Kaity Dunn, Account Associate 1. Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of
- [5 Great Travel Apps](https://gorasor.com/5-great-travel-apps/) - By: Erika Turan, APR, Senior Account Executive Summer is coming, and with it the promise of road trips and plane trips of all shapes and sizes. We travel a few times a year as a family (husband, wife, and two young kids), and have found a few apps over the years that have proven themselves
- [Will Apple Build Your Next Car?](https://gorasor.com/apple-car/) - By: Kasi Kinnett, Account Associate Apple’s Chief of Acquisitions, Adrian Perica, has been traveling the world looking for new technologies, and everyone is trying to guess at what Apple’s next big expansion project will be. Many sites such as Mac Rumors are dedicated to predicting Apple’s next move. Other outlets such as the San Francisco
- [Hate Grocery Shopping? Big Oven has Cooked Up a Great App for You](https://gorasor.com/grocery-shopping-great-app/) - By: Kasi Kinnett, Account Associate I should always repeat the mantra “there’s an app for that,” whenever I run into anything that is difficult in my life. Grocery shopping is the bane of my existence. If I could cross one thing off of my chore list it would be grocery shopping over cleaning the toilet
- [This is a Boldly Weird Marketing Idea…for Applesauce](https://gorasor.com/idea-applesauce/) - By: Erika Turan, APR, Senior Account Executive On a recent family trip to Walt Disney World’s EPCOT, my 6 year old was giddy to find that some nice folks were handing out free packs of Go Go Squeez applesauce (no, that’s not a typo. For reasons unknown, there’s no “e” on the end of “Squeez”).
- [7 Industries That Can Thrive on Pinterest](https://gorasor.com/7-industries-thrive-pinterest/) - By: Jimmy Caccamo, Account Associate Working at a Cincinnati based marketing firm, I need to constantly monitor different social media channels. The social media scene grows every day. There are new apps and social networks appearing overnight and the days of being solely on Facebook have long since passed. Do these networks have a chance
- [SeaWorld’s Public Relations Campaign for Truth: Will it Work?](https://gorasor.com/seaworlds-public-relations-campaign/) - By Erika Turan, APR Senior Account Executive Ah, SeaWorld: America’s aquarium answer to Disney World. With locations in Florida, California and Texas, SeaWorld hosts millions of visitors annually who swarm to the parks to enjoy roller coasters, feeding rays and dolphins, and getting very close – and sometimes very wet - at their premier attractions: the
- [What Can Oral B Teach Us About Video Advertising?](https://gorasor.com/oral-b-video-advertising-2/) - By: Kaity Dunn, Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial,
- [It’s All About Me! Or You.](https://gorasor.com/all-about-me-or-you/) - By Libby Esterle, Senior Account Executive For the past few months, some of us at Rasor Marketing Communications have found ourselves knee-deep in drafting and editing several hundred bios for one of our clients. Naturally, over time, we have come to develop a pretty efficient and thorough process for developing consistent, yet personal bios that
- [The Myth of “Likes” and “Follows” and Other New Insights](https://gorasor.com/myth-likes-and-follows/) - By: Kasi Detmer, Account Associate As Cincinnati marketing professionals, we like to stay informed of new studies relating to our field. A new study by 140 Proof and digital think tank IPG Media is now offering new insight into the way that social media users interact with brands on these platforms. The main takeaway of
- [McDonald’s Latest Mascot Mcstake](https://gorasor.com/mcdonalds-mascot/) - By: Kasi Detmer, Account Associate “Do you eat it or does it eat you?” “Hey @McDonalds is that Gary Busey?” “Happy Meal Mascot Arrested After Eating Three Children.” McDonald’s newest mascot has been met with somewhat negative, if not hilarious, responses. “Happy” is a wide-smiling promoter of “balanced and wholesome eating.” However, the giant set
- [S.O.C.: Save Our Cell Phones!](https://gorasor.com/save-our-cell-phones/) - By: Kasi Detmer, Account Associate Summer is here and that means the death of many smartphones, iPads, and other electronics due to drowning at the local pool. Fear not, and enjoy reading that ebook while floating on your raft; there are many options to choose from to protect your electronics. You don’t have to buy
- [Losing (P)interest](https://gorasor.com/losing-pinterest/) - By: Libby Esterle, Senior Account Executive I am organized to the point of being neurotic. I love my binders full of decorating ideas, paint swatches and fabric samples. I have images of beautifully set tables that I reference when entertaining and I even created a recipe book using a photo album so I can easily
- [Don’t You Take That Tone With Me! 4 Ways to Capture Tone and Voice in Writing](https://gorasor.com/4-ways-capture-tone-voice/) - By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our
- [#SUMMERinCincy: One Family’s Cincinnati Summer Bucket List](https://gorasor.com/cincinnati-summer-bucket-list/) - By Erika Turan, APR, Senior Account Executive Consider this an ode to Cincinnati, from a transplanted Nebraskan. I. Love. This. Town. There’s more to do here than could be accomplished in a lifetime. Last summer, my family joined an ever-growing group in creating a summer bucket list, which we have coined a “summer wish list” at
- [6 Possible Social Media Goals That Will Guide Your Content Creation](https://gorasor.com/6-goals-content-creation/) - By: Kaity Dunn, Account Associate Working for a Cincinnati marketing communications and PR agency means we have to keep our social media content strategies fresh and focused. The best way to decide what type of content to post to your social media channels is to first ask yourself and your company leadership this question: What
- [CRM at Rasor Marketing Communications](https://gorasor.com/crm-rasor-marketing/) - By: Becky Fickenworth, APR, Counselor & Project Manager If you Google, “What is the definition of customer relationship management (CRM)?” here’s what you’ll find: CRM is a system for managing a company's interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Personally, I think this
- [Ellie Goulding: Teen Romance Queen](https://gorasor.com/ellie-goulding-queen/) - By: Jimmy Caccamo, Account Associate Ellie Goulding is a 28-year-old English singer-songwriter. She burst onto the scene in 2010. Goulding’s unique voice and heartfelt lyrics have captured the hearts of many men and women around the U.S. and the world. As a marketer working at a Cincinnati marketing and communications firm, my mind wanders to
- [4 Reasons Why Your Company Needs Key Messages](https://gorasor.com/4-reasons-key-messages/) - By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but
- [Taking Off(ice)](https://gorasor.com/taking-office/) - By Libby Esterle, Senior Account Executive Ah….summer. Summer conjures up so many images-- lazy days by the pool, trips to amusement parks, quality bonding time with the kiddos and-- working from home as needed while the kids take the dogs for walks and clean their rooms and do household chores all the while leaving you
- [Three Tips to Help You Prepare for Your Live Interview](https://gorasor.com/three-tips-help-you-prepare-your-live-interview/) - By Kaity Dunn, Account Associate When I was just beginning to learn to play tennis, one of the many tips my coach constantly repeated to me was to always keep my feet moving, and to never “stand on my heels.” In other words, he wanted me to physically prepare myself for the next shot. This
- [It’s the Great (Marketing) Pumpkin!](https://gorasor.com/its-grea-pumpkin/) - By Erika Turan, APR, Senior Account Executive Just when exactly did a lowly gourd previously known only for its ability to both be carved to decorate a front porch and cooked to fill a pie become a marketing juggernaut? The exact date is unknown, but my work at a Cincinnati marketing agency got me pondering
- [Four Eyes ARE Better Than Two - Part II](https://gorasor.com/four-eyes-part-ii/) - By Libby Esterle, Senior Account Executive About a year ago, I wrote a blog emphasizing the importance of carefully proofreading everything we draft and used a humorous personal Facebook post as an example. But, some things never change, and the need to carefully proof EVERYTHING we do at our Cincinnati marketing and communications firm, is
- [Project Management and Moving](https://gorasor.com/project-management-and-moving/) - By Kaity Dunn, Account Associate This past weekend, my friend texted me asking me to come over immediately to help with her move. She’s not one to ask for help often, so I knew it must have been an emergency. I dropped what I was doing and hopped in my car. As I drove to
- [5 Tips for a Successful Special Event](https://gorasor.com/5-tips-special-event/) - By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play
- [4 Reasons Why Creating a Podcast Will Build Your Brand](https://gorasor.com/creating-podcast/) - By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not
- [Awards and Accolades: Rasor Marketing Communications Attends PRSA Awards](https://gorasor.com/awards-and-accolades-attends-prsa-awards/) - By Kasi Detmer, Account Associate Some may call us overachievers, but we prefer to be called super, duper, uber enthusiastic about our industry. Last night Rasor Marketing Communications attended the Public Relations Society of America Cincinnati Chapter’s 2014 Blockbuster Blacksmith Awards and we were ecstatic to walk away with 10 awards! Rubbing elbows with Cincinnati’s
- [So You Want Your Story in The New York Times: 4 Tips for Pitching Stories to Media](https://gorasor.com/4-tips-pitching-stories/) - By Kasi Detmer, Account Associate You want to come across as the savvy public relations professional that you are but it can seem intimidating to think about pitching stories to major media outlets. As a Cincinnati public relations professional I spend a lot of my time doing media relations, a part of that being spent
- [Three Public Involvement Tips to Help Work Through Conflict](https://gorasor.com/three-tips-conflict/) - By Mimi Rasor, President When it comes to roadway improvement projects, it’s not uncommon to see concerns from the public in the initial stages as they gather information about proposed upcoming changes. The Red Bank Corridor Project was no exception. Proposed as part of the Eastern Corridor Program, the Project was designed to improve access
- [Public Involvement Tips from OTEC 2014](https://gorasor.com/tips-otec-2014/) - By Kaity Dunn, Account Associate After having the privilege of working on multiple public works projects in my years with this Cincinnati public relations and communications agency, it was a great experience to attend the 2014 Ohio Transportation Engineering Conference (OTEC). Along with having the opportunity to attend one of the nation’s largest transportation conferences,
- [Am I a Little Possessive? Absolutely! But Only When Necessary…](https://gorasor.com/possesive/) - By Libby Esterle, Senior Account Executive Ahh…the holidays. Time for evergreen wreaths and trees, shopping, friends and family gatherings and, for most of us, anyway, giving and receiving the annual holiday greeting cards. After all, holiday cards are a relatively easy and inexpensive way to reconnect with people both near and far, see how big
- [9 TV Shows You Should Start Watching](https://gorasor.com/9-tv-shows/) - By Libby Esterle, Senior Account Executive Warning: May Contain Spoilers As you know by now, I have spent the past several years working for, what I consider to be, the BEST Cincinnati-based marketing and communications firm. And with 14 Blacksmith awards to our name, I don’t think I’m wrong! But, that is a blog for
- [Winning the B2B Content Marketing Battle: Part 1](https://gorasor.com/battle-part-1/) - By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to
- [Winning the B2B Content Marketing Battle: Part 2](https://gorasor.com/battle-part2/) - By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve
- [Social Media Resolutions 2015](https://gorasor.com/resolutions-2015/) - By Kasi Detmer, Account Associate Forget working out! Social media is at the heart of what I love and as we near the end of 2014, I’ve created my list of social media resolutions: Try a new network. Sometimes I find myself in the trap that most folks do who were at a functioning age
- [6 Things I Learned About Sales and Marketing from a Cub Scout](https://gorasor.com/sales-marketing-cub-scout/) - By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and
- [Thoughts from A Serial Fan in Cincinnati](https://gorasor.com/thoughts-serial-fan-cincinnati/) - By Kaity Dunn, Account Associate For reasons I’m not ready to laugh about yet, I ended up spending twice as much time as I had originally planned traveling alone in the car last week – a total of about eight hours, instead of the anticipated four. However, I was not entirely upset about this, because the drive
- [Searching Facebook](https://gorasor.com/searching-facebook/) - By Kasi Detmer, Account Associate Finally! Facebook has enabled the search bar with the ability to search for past posts. No more scrolling back through every single one of the last year's posts, or trying to remember which album you saved a picture to while waiting for the 600 pictures to load so that you
- [How a Hashtag Deflated the New England Patriots’ Bill Belichick](https://gorasor.com/hashtag-bill-belichick/) - By Kaity Dunn, Account Executive I don’t follow professional sports very closely, but this recent ABC News headline caught my attention: “#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick” In this article, the reporter writes that during a recent press conference, the New England Patriot’s head coach Bill Belichick was trying to address accusations
- [Personal Public Relations Have You Considered Your Personal Brand](https://gorasor.com/public-relations-personal-brand/) - By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally.
- [4 Business and Life Lessons I Learned From Spelling Bees](https://gorasor.com/business-lessons-spelling-bee/) - By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything - from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a
- [3 Special Event Fails And What They Taught Me](https://gorasor.com/3-special-event-fails-and-what-they-taught-me/) - By Erika Turan, APR Senior Account Executive Whether you work in a public relations and marketing agency as I do, or you’re a firefighter or a CEO or an IT wiz, we’ve all planned special events. It may have been a wedding for 200 or a birthday party for six, but it’s still a special event.
- [Don’t Be a Social Media Cliche](https://gorasor.com/dont-be-social-media-cliche/) - By Kasi Detmer, Account Associate With so much social media in everyone’s lives, the pressure is on to not get hidden from your friends’ timelines, or have your tweet skipped over. And we’re all a little tired of reading the same repetitive posts all of the time. Oh it’s raining outside? Bring on the 400
- [Huffington Post A Brand Divided or Brilliant Strategy](https://gorasor.com/huffington-post-brand-divided-or-brilliant-strategy/) - By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post
- [The Art of Marketing in 140 Characters or Less](https://gorasor.com/art-marketing-140-characters-or-less/) - By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the
- [How One Plumbing Company is Maintaining Top-of-Mind Awareness](https://gorasor.com/how-one-plumbing-company-maintaining-top-mind-awareness/) - By Erika Turan, APR, Senior Account Executive Just about every month for the past couple of years, I’ve received an unassuming-looking envelope in the mail from a local plumbing company. Contained within isn’t a flashy card about fast service or expertise. There’s no coupon for a discount. In fact, there’s usually not a single mention
- [Four Things to Consider When Developing a Public Involvement Plan](https://gorasor.com/four-things-consider-when-developing-public-involvement-plan/) - By Kaity Dunn, Account Executive At this Cincinnati public relations agency, one of the many projects I get to be a part of is the creation and implementation of Public Involvement Plans for influential transportation projects throughout our region. Public involvement is critical to the process of creating transportation improvements, and it’s built on a
- [#LikeAGirl and Advertising for Change](https://gorasor.com/likeagirl-and-advertising-change/) - Every February, millions of Americans settle themselves into their couches, consume copious amounts of food, and tune in to watch one of the most popular televised events: the Super Bowl. This annual phenomenon is the largest game in professional football, but if you’re anything like me, you only tune in to watch the ads. Although
- [You’re Not Just a Consumer Anymore, You’re a Friend](https://gorasor.com/youre-not-just-consumer-anymore-youre-friend/) - By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve
- [The Culture Club-- (Or 5 Things that Make Our Office Culture Totally Awesome!)](https://gorasor.com/culture-club-or-5-things-make-our-office-culture-totally-awesome/) - By Libby Esterle, Senior Account Executive I am fortunate to work with a great group of people in a beautiful, historic home in a lovely Cincinnati suburb and I can say that I truly enjoy coming to work. And I believe that a big part of that is because We Live By These Values: •
- [5 Reasons the Real World is Actually Better than College](https://gorasor.com/5-reasons-real-world-actually-better-college/) - By Victoria Knepp, Account Associate The day you walk across that stage in that really odd robe and square hat is an exciting one… You are finally done with school forever! You celebrate being done with homework, tests and all-nighters. But, you realize the one thing you’ve been fearing all along is finally upon you…
- [4 Ways to Boost Your Creativity Now](https://gorasor.com/4-ways-boost-your-creativity-now/) - By Sabrina Fawley, Intern Everyone loses his or her creativity from time to time. Sitting in an office for eight hours can sometimes zap your creativity, no matter how chicly furnished – I mean our office is gorgeous! Since working at Rasor Marketing Communications in beautiful Montgomery, Ohio and settling myself into a new office/work
- [5 Ways to Survive (and Thrive) at a Networking Event](https://gorasor.com/5-ways-survive-and-thrive-networking-event/) - By Abby Brown, Creative Associate It’s been a half hour, and you still haven’t talked to a single soul. You’re trying not to sweat through your blazer in the summer heat, and the promised ‘light appetizers’ are nowhere to be found. The dimly lit and loud bar is filled with professionals with color-coded nametags, but
- [The Future Smartphone May Not Be What You Think](https://gorasor.com/future-smartphone-may-not-be-what-you-think/) - We see information popping up more and more that stresses the importance of limiting the time that we spend on our smartphones. From causing sleep problems and disrupting interpersonal relationships, to attention issues in children and adults, the tech world may be starting to take on these concerns in a real but nerdy, techy sort
- [Is Spell Check Ever Enough?](https://gorasor.com/spell-check-ever-enough/) - By Victoria Knepp, Account Associate Long story short, no. In the marketing communications industry, grammar, spelling and punctuation are everything. One minor mistake could ruin your agency’s or even worse, your client’s reputation. Even today, with your good ol’ pal spell check, there are some laughable errors out there. The problem now is that we
- [The Facebook Improvements that Should Exist](https://gorasor.com/facebook-improvements-should-exist/) - Mashable’s article about Facebook features that should exist (such as an explanation with a relationship status change) got me thinking about notifications that I would like to see on Facebook: 1. If someone is posting a cryptic status update fishing for attention and responses, they should be required to show up in a different color
- [My Type of Football Fan](https://gorasor.com/my-type-football-fan/) - By Kaity Dunn, Account Executive Before moving to Cincinnati just over two years ago, I lived in Indianapolis with my family. Often, when people hear that I’m from Indy, they’ll ask me if I’m a Colts fan. I typically respond in the affirmative because I like it when the Colts win. However, the problem with
- [The Complications of Simple Design](https://gorasor.com/complications-simple-design/) - By Abby Brown, Creative Associate Unless you’ve been seriously avoiding computer usage lately, you’ve most likely noticed there’s something different about one of our favorite search engines. Google recently revealed its new logo, the biggest change to the brand since 1999. The wordmark now features a bold sans serif typeface (to spruce up your designer
- [4 Practical Life and Business Lessons from 4 Impractical Jokers](https://gorasor.com/4-practical-life-and-business-lessons-4-impractical-jokers/) - By Libby Esterle, Senior Account Executive To help weather my way through a recent TV show drought, I stumbled upon, and subsequently began, binge-watching “Impractical Jokers” on TRU TV. For those of you who are not familiar with this hidden-camera show, the basic premise is that four lifelong friends (“the guys”) compete to embarrass each
- [Media, Ads and You: The Love Triangle You Can't Escape](https://gorasor.com/media-ads-and-you-love-triangle-you-cant-escape/) - By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative
- [How Vineyard Vines Got Schooled by a Kid…and Showed Great PR in the Process](https://gorasor.com/how-vineyard-vines-got-schooled-kidand-showed-great-pr-process/) - By Erika Turan, APR, Senior Account Executive Familiar with the Vineyard Vines brand? The uber-preppy line of clothing is based in Connecticut, and has earned legions of fans with its bright colors and iconic happy whale logo. Tween girls are among the brand’s biggest followers, attracted to dresses, hoodies and outfits emblazoned with anchors and
- [Rasor Marketing Communications Attends PRSA Awards: Round Two](https://gorasor.com/rasor-marketing-communications-attends-prsa-awards-round-two/) - By Victoria Knepp, Account Associate Last week, Rasor Marketing Communications attended The PRSA Blacksmith Awards, or what I’ve always called it, the Grammys of the PR world. It is a night to celebrate the best of the best in Greater Cincinnati’s public relations community, where exceptional campaigns receive recognition. Each recognition comes with a framed
- [Are Christmas Ads Taking an Untraditional Turn?](https://gorasor.com/are-christmas-ads-taking-untraditional-turn/) - By Abby Brown, Creative Associate You’ve barely digested all that Halloween candy when you start to see the signs. The decorations already line every retail store in America. The music starts infiltrating your favorite radio station. Your eggnog-loving friend is already getting jolly. Slowly you realize, despite the fact that it’s still early November, Christmas
- [Your Fruit Punch Has a Face, Bread Dough Can Giggle and Your Appliances are Actually People](https://gorasor.com/your-fruit-punch-has-face-bread-dough-can-giggle-and-your-appliances-are-actually-people/) - By Victoria Knepp, Account Associate Did that title sound weird to you? Well, it should. If I said Kool-Aid, Pillsbury and Maytag, would that make a little more sense? Make the connection? That right there folks, is the brilliance of brand personification. I’m sure by now you’ve seen the Maytag Man campaign, and if you
- [Going Viral](https://gorasor.com/going-viral/) - By Abby Brown, Creative Associate Oh, the viral video. So simple, so…well, unpredictable. This new form of media, mysterious to many, has become a primary method for brands to communicate to a large audience. Ad Age recently released a list of The 20 Most Viral Ads of 2015, and the article made me question, what
- [Talking to Myself](https://gorasor.com/talking-myself/) - By Kaity Dunn, Account Executive Part of the work that I do for this Cincinnati public relations and marketing firm requires that I work alone at my computer for most of the day. While I’m processing an idea for a writing project or keeping track of my task list, sometimes I say the things I’m
- [Planning a Wedding or Planning a Marketing Campaign? Tips and Tools for Both](https://gorasor.com/planning-wedding-or-planning-marketing-campaign-tips-and-tools-both/) - By Victoria Sabato, Account Associate In a world of “Friday Bride Days” on TLC, wedding fantasy Pinterest boards, the ever-so-famous The Knot and Wedding Wire online planning tools, plus my own wedding coming up in less than six months now, I’m surrounded by all wedding everything. The day I got engaged I cried, laughed and
- [Get Your Design On](https://gorasor.com/get-your-design/) - By Abby Brown, Creative Associate One of the things I love about working at Rasor is that my fellow employees value design. Being our in-house designer, it’s wonderful to work with people who are open to and excited about how design can strengthen our ideas. Marketing and design are so interconnected, yet many people disregard
- [Super Bowl 50: A Rasor Recap](https://gorasor.com/super-bowl-50-rasor-recap/) - By Abby Brown, Creative Associate Last Sunday, countless American families sat on their couches with enormous amounts of cheese-coated carbs and enjoyed the Super Bowl. If you’re anything like the Rasor staff, you were watching for the ads (and the cheese-coated carbs). We had a blast live-tweeting the event, and here are a few of
- [And…Action (Plans)!  How to Keep on Task and on Budget. Easily and Efficiently.](https://gorasor.com/andaction-plans-how-keep-task-and-budget-easily-and-efficiently/) - By Libby Esterle, Senior Account Executive Someone once said “There is more than one way to skin a cat.” True. Also morbid. And gross. Even for someone who prefers dogs. But the sentiment is accurate. People can tackle projects, solve problems and complete tasks successfully and through a myriad of ways, depending on their personalities,
- [You Need to Laugh at Work. Go Check Your Funny File.](https://gorasor.com/you-need-laugh-work-go-check-your-funny-file/) - By Erika Turan, Senior Account Executive A million years ago, one of my dearest friends and mentors gave me the best advice she would ever offer: keep a funny file at work. (OK, maybe it wasn’t the very best bit of advice she gave, given that she also told me my husband and I simply
- [Need to Nail Media Relations? Read This.](https://gorasor.com/need-nail-media-relations-read/) - Words from the Wise on Media Relations By Victoria Knepp, Account Associate Recently I got to dive headfirst into what we in the marketing communications field call the wonderful world of media relations. Oftentimes media is our bridge to publicizing our client’s product or event to all the local - and sometimes even national -
- [Large Pizza with Pepperoni and Happy Faces: How Emojis are Helping Brands](https://gorasor.com/large-pizza-pepperoni-and-happy-faces-how-emojis-are-helping-brands/) - By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat
- [Don’t Let Those Sticky Notes, Color Coded Timelines and To-Do Lists Scare You - Read This and Get Organized Now.](https://gorasor.com/dont-let-those-sticky-notes-color-coded-timelines-and-do-lists-scare-you-read-and-get/) - By Victoria Knepp, Account Associate How many times have you been asked, “How do you keep yourself organized?” in a job interview? How many times have you asked yourself, “How can I keep myself organized?” Well, no matter who is asking the question, in the marketing communications world an automatic answer is a must. Working
- [Please Don’t Spike My Eggnog: How to Learn from Big Brand Fails](https://gorasor.com/please-dont-spike-my-eggnog-how-learn-big-brand-fails/) - By Abby Brown, Creative Associate The world of marketing is often a nerve-racking place to navigate. There are numerous variables to consider when reaching an audience: messaging, visuals, copy, positioning, etc. It’s important to have a reliable team that will ensure each detail is covered. Unfortunately, we’re only humans. Sometimes details are forgotten, mistakes are
- [@RasorMC: Do’s & Don’ts for Social Media #Success](https://gorasor.com/rasormc-dos-donts-social-media-success/) - By Victoria Knepp, Account Associate Anyone in marketing knows social media is a quintessential tool in any company’s marketing strategy. This tool is incredibly useful, but only if you use it correctly. The way you use social media personally versus professionally can be starkly different, and like any marketing tool, there are do’s and don’ts
- [Want to Win an Actual Award from that Nomination? Here’s How.](https://gorasor.com/want-win-actual-award-nomination-heres-how/) - By Erika Turan, APR, Senior Account Executive As a busy public relations and marketing executive, your plate is full. You’re putting out fires that range from writing a speech for the ribbon-cutting, to managing social media timelines, to planning that next event to bring in potential customers. And you may or may not find yourself
- [3 Reasons Why Cincinnati is a Wonderfully Creative City](https://gorasor.com/3-reasons-why-cincinnati-wonderfully-creative-city/) - By Abby Brown, Creative Associate As someone who grew up in Cincinnati, I know a few things to be true. Skyline is far superior to Gold Star, the Bengals will always upset my dad, and Graeter's Ice Cream is made from the precious tears of unicorns. But coming back to live and work in Cincy
- [The 5 Qualities You Need for an Agency Career](https://gorasor.com/5-qualities-you-need-agency-career/) - By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more. Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think
- [Cookies and Carbs and Chocolate (Oh My): Why We Love Working in Montgomery](https://gorasor.com/cookies-and-carbs-and-chocolate-oh-my-why-we-love-working-montgomery/) - By Abby Brown, Creative Associate A day in the life of a Rasor employee includes many things: humorous banter between coworkers, lots of hard work for our fabulous clients, and most likely a conversation about cats. A pleasant office culture is key to any work environment, and ours is as pleasant as zoo babies hanging
- [Public Relations: It's Not About Party Going and Spin Doctoring](https://gorasor.com/public-relations-its-not-about-party-going-and-spin-doctoring/) - By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more
- [Design Do's and Don'ts](https://gorasor.com/design-dos-and-donts/) - By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing?
- ["My Mind Was Blown Away" by the Continuous Flow Intersection](https://gorasor.com/my-mind-was-blown-away-by-the-continuous-flow-intersection/) - Working at this Cincinnati public relations agency, it's my job to become an expert in the product or service of our clients. Throughout the past four years I’ve learned quite a bit about transportation improvements, but my favorite thing I’ve learned so far is about the innovative traffic formations these engineer folk come up with
- [Engage Me!](https://gorasor.com/engage-me/) - What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced
- [Interview Advice: Just Be You](https://gorasor.com/interview-advice-just-be-you/) - I say just be yourself. Maybe easier said than done in an interview setting, but here are my four steps to just being you.
- [Fluffy Butts = Stress Relief. Why You Should Consider an Office Pet](https://gorasor.com/fluffy-butts-stress-relief-why-you-should-consider-an-office-pet/) - We love having furry friends in the office, and here’s how they contribute more than just the cute factor.
- [PCOS Awareness](https://gorasor.com/pcos-awareness/) - Our Rasor photos symbolize our sharp approach to marketing communications, but learn how they mean something more to those diagnosed with PCOS.
- [15,000 Customers to Inform. Here’s the Communications Video That Made It Happen.](https://gorasor.com/15000-customers-to-inform-heres-the-communications-video-that-made-it-happen/) - By Libby Esterle, Senior Account Executive I recently had the opportunity to work with one of our awesome clients, Greater Cincinnati Water Works (GCWW), on a comprehensive integrated marketing campaign to introduce and launch its new online customer care portal and account management system, myGCWW.org. In addition to creating a bevy of materials such
- [“Kids! Big Ben. Parliament. Again.” Going in Circles](https://gorasor.com/kids-big-ben-parliament-again-going-in-circles/) - By Kaity Dunn, Account Executive As part of an award-winning Cincinnati marketing and communications agency that specializes in public involvement projects, I’ve had the pleasure of working with several transportation and infrastructure clients over the years. And, as you can probably imagine, I’ve noticed that projects related to easing congestion and improving traffic flow
- [Stock Photography: How to Handle the Good, Bad and Painfully Ugly](https://gorasor.com/stock-photography-how-to-handle-the-good-bad-and-painfully-ugly/) - By Abby Brown, Creative Associate Stock photography is a great example of a fantastic idea that often goes horribly wrong. Stock photo websites are an important resource for designers and clients everywhere. Need a picture of a cat riding a bicycle but don’t have time to teach your feline how to use training wheels? That’s
- [Five Communications Takeaways from OTEC 2016](https://gorasor.com/five-communications-takeaways-from-otec-2016/) - Our Public Works team does quite a bit of public involvement work for many Cincinnati area projects, so we recently participated in the October 2016 Ohio Transportation Engineering Conference (OTEC) in Columbus to stay on top of the latest industry news. At the breakout sessions, we were thrilled to hear many firms voicing their commitment
- [Technically Speaking](https://gorasor.com/technically-speaking/) - Think of this blog as what NOT to do. Or at least, things you should reconsider leveraging or seriously limiting when it comes to engaging your target audience.
- [Why I Love Cincinnati and Why You Should Too](https://gorasor.com/why-i-love-cincinnati-and-why-you-should-too/) - This city has it all, for starters, one rockin’ marketing communications agency is here (that plug was totally not shameless).
- [Your Road Closure Press Release is More Important Than You Think](https://gorasor.com/your-road-closure-press-release-is-more-important-than-you-think/) - A press release about road closures is actually an opportunity to do two things.
- [How to Speak Designer-ese](https://gorasor.com/how-to-speak-designer-ese/) - If you work in an environment that puts you anywhere near a designer, you might notice that we have our own language.
- [Three Content Ideas For Your Public Works Social Media Accounts](https://gorasor.com/three-content-ideas-for-your-public-works-social-media-accounts/) - Check out these three #socialmedia tips for #publicinvolvement projects on our blog.
- [Five Ways to Set Yourself Up for Social Success](https://gorasor.com/five-ways-to-set-yourself-up-for-social-success/) - Need some social media direction? We can help! Check out our latest blog for some tips to make your presence stand out.
- [Super Bowl 2017: A Rasor Recap](https://gorasor.com/super-bowl-2017-a-rasor-recap/) - Missed the ads during the Super Bowl? Don’t worry, we’ve got you covered. Check out our recap on the blog.
- [Three Tips for Producing an Animated Video About Your Public Works Project](https://gorasor.com/three-tips-for-producing-an-animated-video-about-your-public-works-project/) - How can videos boost your public involvement projects? Check out our latest blog on how to best utilize videos to reach your audience.
- [Measuring Your Healthcare Marketing Metrics: How to be a Rockstar](https://gorasor.com/measuring-your-healthcare-marketing-metrics-how-to-be-a-rockstar/) - If you’re a healthcare marketer, you know the importance of having decision-making data on hand. Find out how our new app, Market Vitals, can make you a data rock star in our latest blog post.
- [Tips for Effective Public Works Project Email Subject Lines](https://gorasor.com/tips-for-effective-public-works-project-email-subject-lines/) - If you’re organizing a public works email campaign, subject lines can make or break your communication. Check out our blog for tips on how to stand out.
- [How Do You Develop an Innovative App to Measure Healthcare Marketing Metrics?  Like This.](https://gorasor.com/how-do-you-develop-an-innovative-app-to-measure-healthcare-marketing-metrics-like-this/) - Call us data nerds, but we can’t contain our excitement about our new app, Market Vitals. Check out our blog about how our creation came to be (and how it’ll make a big splash in the healthcare world).
- [How Do You Make Your Messaging Stand Out? Do Like Papa John’s](https://gorasor.com/how-do-you-make-your-messaging-stand-out-do-like-papa-johns/) - Pizza and marketing are two of our favorite things. Our latest blog includes both.
- [The Fyre Festival and the Power of Marketing](https://gorasor.com/the-fyre-festival-and-the-power-of-marketing/) - What can we learn from Fyre Festival's epic fail? Let our blog shed some PR and marketing insights.
- [Stuck with a Blank Page? Here’s Where to Look for Inspiration](https://gorasor.com/stuck-with-a-blank-page-heres-where-to-look-for-inspiration/) - Writer’s block keeping you from busting out blogs? Check out our go-to sources for blog inspiration.
- [Map Design Tips to Clearly Communicate Your Improvement Project](https://gorasor.com/map-design-tips-to-clearly-communicate-your-improvement-project/) - A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand.
- [Your Data Needs a Facelift, and Design Can Help](https://gorasor.com/your-data-needs-a-facelift-and-design-can-help/) - I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus,
- [Tips for RFP Success](https://gorasor.com/tips-for-rfp-success/) - How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process)
- [Five Ways for Businesses to Take Instagram by Storm](https://gorasor.com/five-ways-for-businesses-to-take-instagram-by-storm/) - If Instagram marketing is uncharted territory, read our latest blog for our tips on navigating the app.
- [How an Office Environment Can Save Lives](https://gorasor.com/how-an-office-environment-can-save-lives/) - We value a healthy, happy and productive workspace (bonus points for office dogs). Check out our thoughts on office culture in our latest blog.
- [Everything I Need to Know About Facebook I Learned from Fiona the Baby Hippo](https://gorasor.com/everything-i-need-to-know-about-facebook-i-learned-from-fiona-the-baby-hippo/) - Everyone’s favorite hippo is the epitome of cuteness, but Little Fiona is also a great example of the Cincinnati Zoo’s social media strategy.
- [Breaking Down the Logo Design Process](https://gorasor.com/breaking-down-the-logo-design-process/) - Logo design isn’t an exact science, but as a team of marketing and communications experts, we suggest building your brand on a strong foundation. Here are our tips for crafting an effective brand.
- [Hashtags Are Changing the Conversation About Women](https://gorasor.com/hashtags-are-changing-the-conversation-about-women/) - Nowadays, social media has become a platform for many things: grudgingly long (and far too personal) Facebook statuses, the ability to keep up with people’s lives you never talk to…but it also serves as a news resource and way to communicate with brands. Over the past year, some big name brands have used social media
- [Tips for Creating a Gantt Chart for Your Public Works Website](https://gorasor.com/tips-for-creating-a-gantt-chart-for-your-public-works-website/) - A Gantt chart is most commonly used as an internal document for project management, but it can also be useful for public involvement purposes.
- [Why You Need Key Messages for Your Public Works Projects](https://gorasor.com/why-you-need-key-messages-for-your-public-works-projects/) - From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works
- [The Magic of Brand Loyalty … or Someone Please Talk Me Out of Buying an iPhone X](https://gorasor.com/the-magic-of-brand-loyalty/) - I live in a modestly sized home. I drove the same Toyota Corolla for 15 years. My wardrobe could stand a serious upgrade. I say these things to demonstrate that I’m truly not an overly materialistic person. Yet, each fall, I mark my calendar and count down the days to Apple’s big announcement event —
- [How a Deep Dive Can Elevate Your Business](https://gorasor.com/how-a-deep-dive-can-elevate-your-business/) - One of the things I like best about working for a leading Cincinnati-based marketing and communications agency is the variety of projects and clients—from developing creative campaign concepts to writing copy to refreshing branding--every day brings something a little bit different to keep me on my toes. And one of my favorite projects is conducting comprehensive communications audits for our valued clients.
- [Hey Hospital Marketer: Here Are 4 Things Your CEO Wants From You](https://gorasor.com/hey-hospital-marketer-here-are-4-things-your-ceo-wants-from-you/) - Have you read the September 2017 Spectrum from the Society for Healthcare Strategy and Market Development (SHSMD)? The cover article, written by a hospital CEO and former SHSMD board member, is called “6 Things Your CEO Needs from You.” You may not have had time to read it, so here are a few things the author identifies
- [Check Us Out! Rasor is Now a Member of the PRConsultants Group. Here’s What You Need to Know.](https://gorasor.com/check-us-out-rasor-is-a-now-a-member-of-the-prconsultants-group-heres-what-you-need-to-know/) - There are more than 22,000 public relations professionals in the United States. The need for expert communications counsel is growing, as is the need for PR professionals to be able to expand their reach nationwide. Our Cincinnati public relations agency is excited to announce that we are officially the second Ohio representative of PRConsultants Group (PRCG), a collaborative network of award-winning, senior-level public relations and
- [Networking Ideas for Public Works Professionals](https://gorasor.com/networking-ideas-for-public-works-professionals/) - As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state. Local Chambers Business Chambers are always holding events where people with a variety of
- [Babies: Do They Have Privacy Rights on Social Media?](https://gorasor.com/babies-do-they-have-privacy-rights-on-social-media/) - Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it
- [Fiona, the Roly Poly Adorable Hippo Marketing Machine](https://gorasor.com/fiona-the-roly-poly-adorable-hippo-marketing-machine/) - Go ahead and Google the word “Fiona,” and the first result you get won’t be the princess from Shrek. Or Fiona Apple, the Grammy-award winning singer. The first page of results is nearly entirely about a baby hippo. Fiona, the bouncing, blubbery hippopotamus born prematurely at the Cincinnati Zoo in 2017, had all the odds
- [From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.](https://gorasor.com/from-phone-interviews-to-in-person-interviews-these-hints-will-help-you-nail-it/) - Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they
- [Plants and happiness in the office](https://gorasor.com/plants-and-happiness-in-the-office/) - A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at
- [3 Things They Didn't Teach You in Marketing School](https://gorasor.com/3-things-they-didnt-teach-you-in-marketing-school/) - By Ian Marker, Account Associate As someone who recently graduated from college with a degree in “strategic communications” (aka public relations for people who don’t speak academic institution) I thought I was equipped with everything I needed to be my own public relations and marketing CEO. What I found, after securing the all-important post-graduation
- [Taking a Peek Behind the Curtain](https://gorasor.com/taking-a-peek-behind-the-curtain/) - As a marketing and PR professional for an award-winning, Cincinnati-based agency, most of the time I work behind the scenes on my clients, so to speak. From ghost writing articles to conducting research to coordinating design for materials and outreach efforts, I am not front and center—and that is just fine with me. In fact, growing up my mom always wanted me to become an on-air
- [A Few of Our Favorite Things](https://gorasor.com/a-few-of-our-favorite-things/) - It’s time for Rasor’s annual list of Favorite Things. It’s just like Oprah’s list, just not quite as famous. From puppies to hippos to beer, we cover it all. We wish you and yours a warm and happy holiday season. Fiona, the baby hippo. And if you don’t love her too, we can’t be friends anymore. The newly re-opened Music
- [Six Ways to Release Energy at Your Desk Job](https://gorasor.com/six-ways-to-release-energy-at-your-desk-job/) - By Autumn Grace Peterson I would never claim to be athletic. I was the kid who sat in the middle of the soccer field picking dandelions while her ultra-competitive dad’s vein bulged from his neck as he pled me to go for a goal. To this day, I am told my “run” looks more
- [Why Do Some Organizations Still Make This Big Social Media Mistake?](https://gorasor.com/why-do-some-organizations-still-make-this-big-social-media-mistake/) - By Christa Skiles Some people spend their time on Facebook looking at cute animal videos or vacation photos from their friends. While I do that, too, as someone who works at a marketing and communications agency, I’m rarely scrolling blindly through my own newsfeed. Rather, I’m always on the lookout for innovative ways organizations
- [You Need a Reason to Believe if You Want Your Marketing to Make an Impact](https://gorasor.com/you-need-a-reason-to-believe-if-you-want-your-marketing-to-make-an-impact/) - By Erika Turan I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there
- [This Is Us Just Put Crock-Pot on the Defensive. Here's How to Keep Your Own Brand from Being Blindsided.](https://gorasor.com/this-is-us-just-put-crock-pot-on-the-defensive-heres-how-to-keep-your-own-brand-from-being-blindsided/) - By Erika Turan Fans of NBC’s juggernaut This Is Us have catapulted the show’s ratings since it launched in 2016. In fact, upward of 10 million people tune in each week to watch the generational drama that follows the Pearson family through triumph and heartbreak. Chief among the show’s touchpoints is its time-travel storytelling.
- [I Can Manage](https://gorasor.com/i-can-manage/) - By Libby Esterle, Senior Account Executive I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition
- [The Super Bowl Ad People are Still Talking About…Two Years Later](https://gorasor.com/the-super-bowl-ad-people-are-still-talking-abouttwo-years-later/) - by Autumn Grace Peterson, Account Associate It’s advertisers’ favorite holiday: the Super Bowl. As the 2018 Super Bowl unfolded, I was reminiscing about past advertising. Of all of the ads ever in Super Bowl history, one stood out among the crowd. I guarantee if you were to mention this commercial to a group
- [Erasing the Lines: Why I Love the Continually Blurring Edges Between Marketing and PR](https://gorasor.com/erasing-the-lines-why-i-love-the-continually-blurring-edges-between-marketing-and-pr/) - By Christa Skiles I’ve been working in the world of communications for more than 20 years now. And, while I know that’s really just a drop in the bucket where time is concerned (or at least — having recently celebrated another birthday — that’s what I’m going to keep telling myself), it now feels
- [Everybody Writes…but not all of us write well.](https://gorasor.com/everybody-writesbut-not-all-of-us-write-well/) - A marketer's review of Everybody Writes by Ann Handley
- [What Can Marketers Learn from Trap Music?](https://gorasor.com/what-can-marketers-learn-from-trap-music/) - By: Autumn Grace Peterson, Account Associate Trap music serves to remind us of the value of being authentic; that not everything has to be hyper-produced and photoshopped to perfection. Curious? Read on! Every young professional has their own way of preparing for the workday. Some people prefer yoga, maybe a peaceful cup of coffee, or even a
- [Instagram: What’s in Your Branding Toolbox?](https://gorasor.com/instagram-whats-in-your-branding-toolbox/) - Three brands on Instagram that you need to see By Ian Marker, Account Associate Working for an award-winning Cincinnati marketing and communications agency has allowed me to utilize multiple social media platforms to advance our clients’ businesses. From Facebook to Pinterest, we know that social media is useful, free and here to stay. But if you were to ask me my
- [Memorable Ads Throughout the Ages](https://gorasor.com/memorable-ads-throughout-the-ages/) - By Libby Esterle, Senior Account Executive I recently ran across an article in Ad Age (a popular outlet for those of us who work in the marketing and communications field) that listed, in their opinion at least, the most interesting ad campaigns of the 21st century. The article got me thinking about what ads I remember well throughout the years and why they stick
- [Good Photography Can Improve Your Marketing](https://gorasor.com/good-photography-can-improve-your-marketing/) - By Ian Marker, Account Associate We’ve all seen those social media accounts that have their act together. Beautiful images help tell the story of a brand. Today, we live in a world driven by pictures. We scour the internet at work seeing pictures from our last Google search, become annoyed with pop-up advertisements of the newest perfume from Macy’s and to
- [Are You Really a Good Communicator?](https://gorasor.com/are-you-really-a-good-communicator/) - By Christa Skiles As someone who has worked in marketing and public relations her entire career, I’d like to let you in on a little secret that all communications professionals understand to be true: Every person you will ever meet thinks he or she knows what it takes to be a good communicator.
- [A Pay-Per-Click Primer, Part 1](https://gorasor.com/a-pay-per-click-primer-part-1/) - Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages. A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search. These are ads that appear at the top of the web search page when
- [Three Tips to Help You Become a Better Writer](https://gorasor.com/three-tips-to-help-you-become-a-better-writer/) - Writing is one of our main areas of expertise at this Cincinnati marketing and communications agency. Writing is a powerful form of communication, and it’s something that I believe everyone can, and should, feel confident doing. Whether you’re volunteering and need to send out an email to your team, you’re checking in with your child’s
- [Short To-Do List Today? Here Are Some Tasks to Add](https://gorasor.com/short-to-do-list-today-heres-some-tasks-to-add/) - In the fast-paced and constantly moving marketing communications industry, there are some days where we have mile long to-do lists and 12 hour days and others when we’re done with our client work at lunch time. So when you’ve crossed off everything you had to do, here’s what you can add to your to-do list.
- [Fun Ways to Learn, Post-Graduation](https://gorasor.com/fun-ways-to-learn-post-graduation/) - Autumn Grace Peterson, Account Associate Graduation season is upon us. One thing that terrified me a year ago, when I graduated, was the fear that I would cease to learn. Miami University, my alma mater, is a liberal arts school which gave me the opportunity to study a variety of subjects. I wondered, “if I am doing similar
- [A Pay-Per-Click Primer, Part 2](https://gorasor.com/a-pay-per-click-primer-part-2/) - By Libby Esterle, Senior Account Executive Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign. As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your
- [Increased Engagement with Instagram Stories for Business](https://gorasor.com/increased-engagement-with-instagram-stories-for-business/) - By Ian Marker, Account Associate If you’ve read my last blog, Instagram: What’s in Your Branding Toolbox?, you know an Instagram page is a great place for a business to express its brand using pictures to convey an identity. Strategic planning and focus is involved when trying to curate the perfect-looking page for your brand. But life isn’t perfect and, to
- [What Broadway Can Teach Us About Building Online Communities](https://gorasor.com/what-broadway-can-teach-us-about-building-online-communities/) - By Christa Skiles, Senior Account Executive Before I came to Rasor Marketing Communications, I spent 15 years working in the world of professional theatre. So, it should come as no surprise that I still choose to spend a substantial portion of my free time in the dark watching larger-than-life stories play out on a
- [Three Tips for Taking Photos of Your Public Works Project](https://gorasor.com/three-tips-for-taking-photos-of-your-public-works-project/) - By Laura Whitman, APR, Community Relations Consultant Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals-- especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages. To ensure that your project photos are
- [The Advantages of Partnering with a Certified Diverse Supplier](https://gorasor.com/the-advantages-of-partnering-with-a-certified-diverse-supplier/) - By Haley Taylor Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements
- [6 Reasons Why You Should Make More Lists](https://gorasor.com/6-reasons-why-you-should-make-more-lists/) - Autumn Grace Peterson, Account Associate I’m not sure what’s been increasing faster recently: the temperature or my workload. The only thing that has been keeping me sane this summer season is an abundance of lists. I continuously update a large ongoing list with a variety of tasks ranging from replying to an email to larger projects. Admittedly, this mammoth record of responsibilities can
- [How to Write a Great Case Study](https://gorasor.com/how-to-write-a-great-case-study/) - By Erika Turan Case studies are an integral part of a marketer’s arsenal, helping to convey compelling information about a brand, product or service. With the ability to transcend a number of industries, from hotels to healthcare to manufacturing, their applicability is endless. Our award-winning Cincinnati marketing agency creates them for an array of clients,
- [Good Communicators Develop Tools for Writing What They Don’t Know](https://gorasor.com/good-communicators-develop-tools-for-writing-what-they-dont-know/) - By Christa Skiles You’ve probably heard the adage, “Write what you know.” But, when you’re a communications professional at a full-service marketing and public relations agency, more often than not you’re called upon to write about a diverse array of topics, many of which you probably won’t know much about at the start of your engagement. That’s OK, and maybe even
- [Twitter Triumph: Eight Tips to Craft the Perfect Tweet](https://gorasor.com/twitter-triumph-eight-tips-to-craft-the-perfect-tweet/) - Autumn Grace Peterson, Account Associate Category: Social Media Over the past few years, Twitter has become much less of a pre-teen hub for duck face pictures and sassy sub-tweeting and much more of a platform for business communication. As a business or a professional, you want to make sure you’re putting your best foot forward.
- [Three FREE Photo Apps to Spice Up Your Photo Marketing](https://gorasor.com/three-free-photo-apps-to-spice-up-your-photo-marketing/) - By Ian Marker, Account Associate “The best camera is the one you have with you.” We all live in the digital age, whether we like it or not, and people are viewing more content per day than ever. To catch the attention of your audience, you’re going to need to help your photos
- [4 things soccer teaches us about marketing (and how it can make us better communicators)](https://gorasor.com/4-things-soccer-teaches-us-about-marketing-and-how-it-can-make-us-better-communicators/) - By Becky Fickenworth One day a few years ago, I realized I’d become something I’d never intentionally set out to be – a Soccer Mom. It’s tough not to become one when you have three boys who started playing soccer at age 4, two of whom will play soccer in college next year. Go
- [Extra! Extra! How to Ensure Your Next News Conference Goes Off Without a Hitch](https://gorasor.com/extra-extra-how-to-ensure-your-next-news-conference-goes-off-without-a-hitch/) - By Christa Skiles You have an exciting announcement to make. So, of course, you want to maximize your chances of getting your news out quickly to as many people as possible. Is a news conference in your future? It’s important to remember that reporters and editors are bombarded every day with far more messages than they could ever answer. While they’re always on the
- [Your agency wants to know your budget? Tell them.](https://gorasor.com/your-agency-wants-to-know-your-budget-tell-them/) - You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing
- [In Defense of Thought: Sometimes You Just Need a Moment](https://gorasor.com/in-defense-of-thought-sometimes-you-just-need-a-moment/) - By Erika Turan How many meetings have you had this week? (I don’t know, Erika. It’s only Tuesday, and I’ve lost count.) How many hours a week do you spend in meetings? (How many hours are there in a week? That’s how many I spend in meetings.) Do you leave those meetings with a
- [When Radical Candor Is Actually the Kindest Feedback](https://gorasor.com/when-radical-candor-is-actually-the-kindest-feedback/) - By Christa Skiles In my free time – or at least the treasured little free time I insist upon each night before I fall asleep, when the dog has finally crashed from his evening walk and I’ve put the smartphone down for good – I love to read. Most often, my taste leans toward fiction, but I also love a good nonfiction
- [Should Your Brand Be on Snapchat?](https://gorasor.com/should-your-brand-be-on-snapchat/) - By Ian Marker, Account Associate We’ve all heard of Snapchat, and with 300 million monthly users, many of us have an account. According to Omnicoreagency.com,the company is no newbie to the social media game, marking its seventh anniversary in 2018. Working with clients at Rasor Marketing Communicationsin Cincinnati, we’re often asked if Snapchat is
- [Think your budget’s too small to hire an agency? Think again.](https://gorasor.com/think-your-budgets-too-small-to-hire-an-agency-think-again/) - By Haley Taylor Our clients often come to us with limited budgets with which to spend on communication and marketing services. We get that. When I’m purchasing a car, I don’t just walk in and say, “I have unlimited funds, please take all you want!” Our agency can and does work within virtually any
- [Building a Team - One Fun Activity at a Time](https://gorasor.com/building-a-team-one-fun-activity-at-a-time/) - At Rasor Marketing Communications we are fortunate to have a great team of people who work well together. From working moms to recent college graduates and interns to a couple of empty-nesters, our diverse team gets along really well. And this goes beyond just work. We often come together to enjoy healthy and delicious lunch
- [How You Measure Up Against Your Competitor’s Facebook Pages](https://gorasor.com/how-you-measure-up-against-your-competitors-facebook-pages/) - By Ian Marker, Account Associate Working in an award-winning marketing agency in Cincinnati, you learn what it takes to measure up your clients’ competitors. It’s our job to make sure they have the best content that earns the most engagement for their audience. In return, the client receives more engagement for their website and more sales of their product or service. But how do you
- [How Are Your 2019 Resolutions Coming?](https://gorasor.com/how-are-your-2019-resolutions-coming/) - By Ian Marker, Account Associate We all made them, but how are you doing at keeping your New Year’s resolutions? You may not have kept all those promises you made at the start of the year, but that doesn’t mean all hope is lost. When you drafted your New Year’s resolutions, a few things
- [Wendy’s Twitter Account: A Case Study](https://gorasor.com/wendys-twitter-account-a-case-study/) - Wendy’s: widely known for its fast food, but also known for their quick-witted Twitter page. If you haven’t followed the page, what are you doing with your Twitter account? The restaurant chain consistently serves sass on this platform, posting multiple times a day and frequently responding to mentions. People don’t just follow this account for
- [6 Ways to Build a Successful Instagram Page for Your Business](https://gorasor.com/6-ways-to-build-a-successful-instagram-page-for-your-business/) - Instagram currently has over 800 million users and is still growing—so how do you present yourself in the best way on this app? As a millennial, I go on Instagram at least once of day and have noticed trends that draw me more to certain profiles than others. I’ve pulled together a list of
- [The Hostess with the Mostess--Tips for Planning Successful Events](https://gorasor.com/the-hostess-with-the-mostess-tips-for-planning-successful-events/) - Several months ago, I asked my husband what he wanted for his upcoming (and milestone) birthday. His answer? “A surprise party.”
- [5 Design Tips for AWESOME Presentations](https://gorasor.com/5-design-tips-for-awesome-presentations/) - A couple of things should be considered when making a great presentation: a good script (naturally) and good design.
- [3 Branding Lessons from Game of Thrones](https://gorasor.com/3-branding-lessons-from-game-of-thrones/) - Even if you haven’t kept up with the show, it’s hard to miss Game of Thrones right now. HBO just debuted the series’ final season, and the juggernaut is not to be messed with.
- [Are Your Photos the Right Size for Instagram?](https://gorasor.com/are-your-photos-the-right-size-for-instagram/) - Over 95 million photos and videos are shared on Instagram each day and with accounts depicting epic travel scenery or mouthwatering food setups, we can tell that not many posts are taken inside the native Instagram app anymore.
- [19 Things to Do in Cincinnati This Summer](https://gorasor.com/19-things-to-do-in-cincinnati-this-summer/) - By: Erika Turan Our Cincinnati-based marketing and communications agency is proud to call the Queen City home. Some of us are natives, but many of us are transplants from other parts of the U.S. But, no matter how we got here, we love exploring Cincinnati, and it seems like the list of things to
- [Website Best Practices](https://gorasor.com/website-best-practices/) - By Libby Esterle, Senior Account Executive Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people
- [Delivering a Presentation? Here Are 5 Tips to Make it Better](https://gorasor.com/delivering-a-presentation-here-are-5-tips-to-make-it-better/) - By: Erika Turan A good friend of mine recently presented at a global conference. It was a great opportunity for him to share his experience working at a Fortune 500 company for more than two decades. However, when he asked me to offer feedback on his presentation, I was struck by how his message
- [Looking to Help Your Brand Connect? Start With Strong, Clear Messaging](https://gorasor.com/looking-to-help-your-brand-connect-start-with-strong-clear-messaging/) - By Becky Fickenworth I’m feeling conflicted. I recently came across this article, “Smart People Buy Generic Brands,” and I wasn’t sure how to take it. I buy generic (or store-brand) whenever possible but never really considered myself smart for doing so – just frugal. (With three kids in college, I don’t have much of
- [From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project](https://gorasor.com/from-baby-boomers-to-gen-z-how-to-get-everyones-input-on-your-public-involvement-project/) - By: Matt Fickenworth, Intern When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their
- [The Brent Spence Bridge Needed Repairs: How We Helped 180,000 Drivers a Day Stay Cool, Calm and Informed](https://gorasor.com/the-brent-spence-bridge-needed-repairs-how-we-helped-180000-drivers-a-day-stay-cool-calm-and-informed/) - By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the
- [Marketing Measurement: How to Get Everyone on the Same Page](https://gorasor.com/marketing-measurement-how-to-get-everyone-on-the-same-page/) - By: Mimi Rasor and Allison Neikirk It happens at every organization: over-reporting. Teams create reports, then more reports and even more reports, each with their own format and level of detail. Then when it comes time for strategic planning or leadership team meetings, it’s nearly impossible to combine all the pieces to create a single
- [Is Your Agency Delivering Great Customer Service? Here Are 3 Things to Look For](https://gorasor.com/is-your-agency-delivering-great-customer-service-here-are-3-things-to-look-for/) - By Libby Esterle, Senior Account Executive Yearning for warmer weather, I recently ordered a tank top online. After trying it on, I decided that I wanted to exchange it, just to give me a little more “wiggle room.” Mind you, this was in no way the fault of the company, as they delivered exactly what
- [Blogging 101: How to Write a Killer Blog Post in 5 Easy Steps](https://gorasor.com/blogging-101-how-to-write-a-killer-blog-post-in-5-easy-steps/) - By Brittnay Bell, Account Executive So, you’re ready to start or improve your blog and you’re wondering where to start? Well you’ve come to the right place. The following tips are easy to follow and serve as a starting point for any blog post. Pick an interesting topic A blog is a great communication tool
- [Communicating Valor: The Role Communication Plays in Telling the Stories of the Greatest Generation](https://gorasor.com/communicating-valor-the-role-communication-plays-in-telling-the-stories-of-the-greatest-generation/) - By Libby Esterle, Senior Account Executive A few months ago, our oldest daughter was one of 40 Cincinnati-area high school students selected to accompany a group of World War II veterans to the National WWII Museum in New Orleans as part of the Gary Sinise Foundation’s Soaring Valor program. It was truly a very touching
- [Big Rocks, Little Rocks: How to Fix Almost Anything](https://gorasor.com/big-rocks-little-rocks-how-to-fix-almost-anything/) - By Stephanie Rasor There are few topics that the wisdom of Stephen Covey can’t bring enlightenment to. Recently, I searched for tips on evaluating priorities and Covey’s lesson on big rocks and little rocks turned up. For those not familiar, the gist is when you make space for the big rocks (key priorities) then the
- [Influencer Marketing 101](https://gorasor.com/influencer-marketing-101/) - Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who
- [Influencer Marketing 102: Measuring the Success of your Brand Partnership](https://gorasor.com/influencer-marketing-102-measuring-the-success-of-your-brand-partnership/) - By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach
- [The ABCs of TV](https://gorasor.com/the-abcs-of-tv/) - By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon
- [Blogs Can Do the Marketing for You. Here’s How.](https://gorasor.com/blogs-can-do-the-marketing-for-you-heres-how/) - By Erika Turan, APR, Senior Account Executive As a public relations and marketing agency in Cincinnati, we often counsel our clients to include blog writing in their tactical plans. There’s a long list of reasons why: it’s an easy way to share information you might not otherwise have a platform for (think: changes to regulations,
- [Looking to Amp Up Your Marketing Strategy? Start Here.](https://gorasor.com/looking-to-amp-up-your-marketing-strategy-start-here/) - By Libby Esterle, Senior Account Executive One of the best things about working for a Cincinnati-based marketing and communications agency is the wide variety of clients we are fortunate to work with. From partnering with area healthcare systems like Mercy Health and The Jewish Hospital to managing public works projects and providing support to municipalities
- [Having Fun With Your 404 Message](https://gorasor.com/having-fun-with-your-404-message/) - By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate
- [Good, Clean Communications](https://gorasor.com/good-clean-communications/) - How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a
- [Marketing Agency Has No Experience in Your Industry? It May Not Matter (It Might Even Help)](https://gorasor.com/marketing-agency-has-no-experience-in-your-industry-it-may-not-matter-it-might-even-help/) - By Erika Turan, APR If you’ve ever been on the hunt for the perfect new marketing agency partner, you know how difficult it can be to find the right fit. You’re looking for that compatible combination of budget, personalities, creative, skillsets and, of course, experience. In my decades working in public relations and marketing
- [The Beauty of Online Reviews](https://gorasor.com/the-beauty-of-online-reviews/) - By Libby Hagedon Think back to the last time you bought a new-to-you item. Maybe it was a new water bottle. Maybe it was a pack of diapers for you to try on your baby. Maybe it was a new tube of mascara. What persuaded you to make that purchase? Was it the packaging? The
- [The Importance of Proper Word Choice](https://gorasor.com/the-importance-of-proper-word-choice/) - By Libby Esterle, Senior Account Executive Jimmy Fallon is known for his witty banter, self-deprecating humor and good-natured teasing. From sharing hilarious “Mom Texts” submitted by his Twitter followers, to watching his epic Lip Sync Battles with the likes of Paul Rudd and Emma Stone, to his “The Tonight Show” celebrity interviews, he can always
- [5 Pro Tips for Working from Home](https://gorasor.com/5-pro-tips-for-working-from-home/) - By Brittnay Bell, Account Executive COVID-19 has upended most of our daily lives. From self-quarantine, to becoming teachers for our children overnight, while also working from home, and cooking most – if not all – of our daily meals. These changes have had a massive impact on our lives, and it can get hectic and
- [How to Make Your Call-to-Action Really Work](https://gorasor.com/how-to-make-your-call-to-action-really-work/) - By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the
- [Secrets to Successful Virtual Public Meetings](https://gorasor.com/secrets-to-successful-virtual-public-meetings/) - By Laura Whitman, APR, Community Relations Consultant Let’s face it – we’ve all seen attendance at public meetings dropping. People have had more places to be, more things to do, and carving out time to attend public meetings is a challenge. As a result, interest in holding online public meetings has been growing and before
- [Spice Up Your Zoom Meetings: Baby Yoda. The Office. Toilet Paper Forts.](https://gorasor.com/spice-up-your-zoom-meetings-baby-yoda-the-office-toilet-paper-forts/) - By Libby Hagedon, Account Executive Graphics by Shelley Whaley, Senior Creative Executive
- [Consumers Want More Communication, and Advertising is On Sale](https://gorasor.com/consumers-want-more-communication-and-advertising-is-on-sale/) - By Elyn Buscani, Account Manager In a March 2020 survey from Kantar, just eight percent of consumers in 30 countries thought that stopping advertising should be a priority for brands. But 77 percent of respondents said they wanted advertising to “talk about how the brand is helpful in the new everyday life,” and 75 percent said it
- [Social Media for Government Agencies](https://gorasor.com/social-media-for-government-agencies/) - Social media is a critical component of any communications plan. These are the best practices to follow when launching, evaluating, and pivoting social media plans for government agencies.
- [Marketing in the Time of Coronavirus](https://gorasor.com/marketing-in-the-time-of-coronavirus/) - With things starting to open up, it’s important to market resonating content with your consumers. We inform you of how you can do that, and what you should be looking for on the consumer end.
- [My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing](https://gorasor.com/my-new-dutch-oven-came-with-jokes-dont-be-afraid-to-inject-some-humor-into-your-marketing/) - By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit
- [A Teddy Bear and a Boy. Southwest Airlines Does It Again.](https://gorasor.com/a-teddy-bear-and-a-boy-southwest-airlines-does-it-again/) - By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric,
- [What 1,000 Consumers Told Us (and Why You Should Invest in Marketing Now)](https://gorasor.com/what-1000-consumers-told-us-and-why-you-should-invest-in-marketing-now/) - By Mimi Rasor, APR, President As we all know, COVID-19 has turned our world upside down. Life as we know it has changed, and we will feel the effects of it for a very long time. Fortunately, we are also starting to responsibly re-open and this got us thinking—what’s the best way to connect with
- [No Fail Tips for Presenting Ad Concepts](https://gorasor.com/no-fail-tips-for-presenting-ad-concepts/) - By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words,
- [How to Use Instagram Stories to Engage Your Audience](https://gorasor.com/how-to-use-instagram-stories-to-engage-your-audience/) - By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small
- [What Are Marketers Measuring Right Now?](https://gorasor.com/what-are-marketers-measuring-right-now/) - By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it
- [Three Lessons from “Six Feet Under"](https://gorasor.com/three-lessons-from-six-feet-under/) - How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched "Six Feet Under," courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into
- [Keeping Your Sanity – 6 Tips for Being a Working Mom During a Pandemic    ](https://gorasor.com/keeping-your-sanity-6-tips-for-being-a-working-mom-during-a-pandemic/) - By Elyn Buscani, Business Development After experiencing a week when I was swinging between joy (hearing about a successful first day back in-person for my youngest son) and meltdown (in fear of missing a rapidly approaching major work deadline), it’s time to take a breath and start this new week on the right foot. I’m
- [Facebook Advertising Tips You Should Know](https://gorasor.com/facebook-advertising-tips-you-should-know/) - By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10
- [How a Style Guide Helped Catch a Killer](https://gorasor.com/how-a-style-guide-helped-catch-a-killer/) - By Libby Esterle, Senior Account Executive As a communications and marketing professional, I know that each person has their own unique writing style that is reflected in their voice and tone. I, for instance, tend to be a bit more straightforward and matter of fact when I write, whereas some of my other agency colleagues
- [In a Creative Slump? Here Are 7 Ideas to Snap Out of It](https://gorasor.com/in-a-creative-slump-here-are-7-ideas-to-snap-out-of-it/) - By Erika Turan, APR I’ve found myself on page 24 of a marketing plan more than once, with a brain that’s just deep fried. Coming up with creative tactics and innovative programming that ties back to strategic, measurable goals is challenging stuff, and at some point, just typing the word “brochure” in bullet points over
- [How Hard Can It Be to Give $2 Million Away During a Pandemic?](https://gorasor.com/how-hard-can-it-be-to-give-2-million-away-during-a-pandemic/) - By Elyn Buscani, Business Development When Mason City Council approved a $2 million small business stimulus package, Rasor got a dream project. We had the opportunity to help our longtime client, the City of Mason, distribute much-needed money to support small businesses during the economic crisis caused by the COVID-19 pandemic. Who wouldn’t want this
- [Connecting Virtually](https://gorasor.com/connecting-virtually/) - What my experience in planning virtual public meetings taught me - and how it’s helped me host virtual events with friends and family. By Brittnay Bell, Account Executive Like much of the rest of the world, the pandemic has forced much of my life online. I've hosted family holidays, a baby shower, and even attended
- [Are You Paying Attention?](https://gorasor.com/are-you-paying-attention/) - How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many
- [Social Strategy 2021: Focus on Engagement, Not Follower Count](https://gorasor.com/social-strategy-2021-focus-on-engagement-not-follower-count/) - Content Marketing By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media
- [How Fat Bear Week Exploded in 2020](https://gorasor.com/how-fat-bear-week-exploded-in-2020/) - By Libby Hagedon, Account Executive Last year, one of my good friends in Alaska introduced me to the wonder that is Fat Bear Week. What is Fat Bear Week, you ask? I think the Washington Post summed it up best: “Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating
- [TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)](https://gorasor.com/tiktok-and-journalism-the-washington-post-is-leading-the-way-wait-what/) - By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling
- [Is Your E-mail List Still Relevant? Maybe You Should Launch a Re-engagement Campaign.](https://gorasor.com/is-your-e-mail-list-still-relevant-maybe-you-should-launch-a-re-engagement-campaign/) - By Brittnay Bell, Account Executive My personal email account is a hot mess. I get upwards of 30 promotional emails a day, some useful, some not -- and my New Year’s resolution was to clean up my Gmail account and unsubscribe from emails that were no longer sparking joy. Then, one email stopped me in
- [Social Media Fumble? How to Move on (and Avoid It Next Time)](https://gorasor.com/social-media-fumble-how-to-move-on-and-avoid-it-next-time/) - By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people
- [Three Questions That Can Help You do More with Less on Social Media](https://gorasor.com/three-questions-that-can-help-you-do-more-with-less-on-social-media/) - By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even
- [Do You Need a Fake Commute? Experts Say Yes.](https://gorasor.com/do-you-need-a-fake-commute-experts-say-yes/) - By Erika Turan, APR For millions of us, March 2021 signaled the one-year mark of working from home. We’ve mastered (or attempted to master) Zoom meetings, cats-as-coworkers, creating home office spaces, and juggling children who need extra support and attention of their own.
- [The Name Game](https://gorasor.com/the-name-game/) - One of the services we offer as a comprehensive marketing and communications agency are discovery audits— a thorough process that is designed to help our clients best position themselves in their industry and differentiate them from their competitors.
- [Tools That Have Made Working From Home for 53 Weeks a Little Bit Easier](https://gorasor.com/tools-that-have-made-working-from-home-for-53-weeks-a-little-bit-easier/) - By Libby Hagedon, Account Executive After Tiger King, Love is Blind, sourdough starters and whipped coffee, the pandemic blues started setting in around April or May of 2020 as our whole team continued to work remotely. And with two young kids under my roof, my patience was thin and anxiety was high. To quiet the storm, I researched how I could make my workday better. Here’s a list of things that have brought me small joys and great breakthroughs in this wild season of life.
- [Instagram: Running a Poll Outside of Your Stories](https://gorasor.com/instagram-running-a-poll-outside-of-your-stories/) - Polls are a great way to boost engagement and get feedback from your followers, but there are two problems with running polls solely in your Instagram stories.
- [Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part One)](https://gorasor.com/small-business-pandemic-survival-the-pause-the-pivot-and-the-push-forward/) - By Mimi Rasor, APR, President A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.
- [Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part Two)](https://gorasor.com/small-business-pandemic-survival-the-pause-the-pivot-and-the-push-forward-part-two/) - By Mimi Rasor, APR, President Two weeks ago, we published Part One of this blog: an in-depth look at how the unfolding pandemic affected Rasor and the initial steps we took to ride out the storm. In Part Two, we look at the agency’s recovery and subsequent growth, and the lessons we learned.
- [Headed Back to the Office? Us too. What We'll Miss, and Three Things We're Looking Forward to.](https://gorasor.com/headed-back-to-the-office-us-too-what-well-miss-and-three-things-were-looking-forward-to/) - Who would have thought that we were going to spend more than a year working exclusively from home?! Not me. I remember last February when COVID was just a whisper in the news and a thing of rumors and speculation. After months of an all-consuming pandemic, vaccination rates are on the rise, and the country is establishing a new normal. As a part of that new normal, some people are pining for their office and face-to-face interaction, and others are dreading the day they'll have to ditch the sweatpants and waist-up Zoom attire.
- [Want to Get Your Message Across? Use Fewer Words](https://gorasor.com/want-to-get-your-message-across-use-fewer-words/) - By Erika Turan, APR, Senior Account Executive It’s an irresistible siren call for many businesses and organizations, especially those with fledgling marketing efforts: if one message is good, 30 must be better. There are just a few problems with that approach, unfortunately:
- [Events are Back! Is Your Social Media Strategy Ready? ](https://gorasor.com/events-are-back-is-your-social-media-strategy-ready/) - Tips and tricks for leveraging social media at events: Post before, during, and after. Utilize hashtags and tags. Play to the platform. Encourage encouragement.
- [The Reopening Effect – What Marketers Need to Know About Consumer Media Habit Shifts](https://gorasor.com/the-reopening-effect-what-marketers-need-to-know-about-consumer-media-habit-shifts/) - There’s no one-sized-fits-all answer for media planning in 2021 and beyond, so marketers must continue to make the best use of upfront research, measurement tracking during campaigns, and post-buy analysis based upon organizational goals.
- [Rebranding Our Twitter: The Process (Part One)](https://gorasor.com/rebranding-our-twitter-the-process-part-one/) - In researching B2B marketing, it’s easy to see that there is an ongoing struggle with engagement across all social platforms. But even a further disconnect on Twitter - with no product, it’s difficult to interact and relate with consumers in unique ways.
- [Rebranding Our Twitter: The Results (Part Two)](https://gorasor.com/rebranding-our-twitter-the-results-part-two/) - This goes to show that social media management isn’t something that should be taken lightly or swept under the rug – if you want consistent results, you need consistent hard work and discipline. Preparing and creating content is a never-ending process, but it’s rewarded in the end.
- [Do Your Customers Know What They Really Want or Need?](https://gorasor.com/do-your-customers-know-what-they-really-want-or-need/) - Marketing isn’t always just telling your audience about your brand, products, or services. It’s also about educating them on why they might need something they don’t understand or haven’t thought of before.
- [Unlocking the Secrets of Good Key Messaging](https://gorasor.com/unlocking-the-secrets-of-good-key-messaging/) - A strong key message track can help you launch everything from web copy to social posts to entire campaigns. When was the last time you reviewed yours?
- [Bad Reviews: How to Diffuse a Seemingly Unwinnable Situation](https://gorasor.com/bad-reviews-how-to-diffuse-a-seemingly-unwinnable-situation/) - Online reviews wield a lot of power. Great reviews from happy customers give your brand a boost of credibility. It makes decisions easier when shopping around.
- [Small Marketing Budget? Try This Easy Hack](https://gorasor.com/small-marketing-budget-try-this-easy-hack/) - Whether your annual budget is $10,000 or $1 million, there’s a simple way to help you work more efficiently, stretch your dollars and keep your message tight: re-purpose your tactics.
- [5 Ways to Tell if a Marketing Agency Can Help You](https://gorasor.com/5-ways-to-tell-if-a-marketing-agency-can-help-you/) - No matter your budget, it’s important to make the best use of your budget, and, more importantly, your valuable time. When you’re ready to bring in outside help, here are guidelines that will help you find a marketing firm that is a good fit.
- [Practice Makes (Email Marketing) Perfect, Part I](https://gorasor.com/practice-makes-email-marketing-perfect-part-i/) - Much like websites, email marketing is here to stay and, when used strategically and thoughtfully, it can be a vital resource to maintain and build a loyal customer base and generate and convert leads.
- [Practice Makes (Email Marketing) Perfect, Part II](https://gorasor.com/practice-makes-email-marketing-perfect-part-ii/) - Make your social media efforts work for you by repurposing your content, including photos and videos, in your email outreach as well. By having multiple touch points and sharing the same content in several different ways, you are better able to stay top-of-mind and convert leads.
- [Don’t Lose Track of Your Goal](https://gorasor.com/dont-lose-track-of-your-goal/) - When you’re looking at your data, look at all of your data. Watch the big picture so you can see how you’re progressing toward your goals, rather than getting caught up in a slightly lower reach than you’re expecting.
- [Refresh, Re-Evaluate and Re-NEW YEAR](https://gorasor.com/refresh-re-evaluate-and-re-new-year/) - Do your research. In the social media world, things change constantly, and sometimes the biggest challenge as a social manager can be keeping up with those changes.
- [Everything You Need to Know About Marketing and PR, According to Ted Lasso (Plus: the Biscuit Recipe)](https://gorasor.com/everything-you-need-to-know-about-marketing-and-pr-according-to-ted-lasso-plus-the-biscuit-recipe/) - Have you jumped on board Apple TV’s hit, Ted Lasso? The heartfelt, quirky, funny series stars Jason Sudeikis as Ted, a small-time American football coach who takes a job coaching a professional soccer club in England, despite having zero experience coaching (or playing) soccer.
- [The Cincinnati Bengals are Going to the Super Bowl: 12 Things You Didn’t Know About When a Brand Comes to Life](https://gorasor.com/the-cincinnati-bengals-are-going-to-the-super-bowl-12-things-you-didnt-know-about-when-a-brand-comes-to-life/) - The brand is the emotional connection fans feel to the team, to athletes they may never see play in person, let alone meet in real life.
- [What Is an NFT? And What Does It Have to Do With Marketing?](https://gorasor.com/what-is-an-nft-and-what-does-it-have-to-do-with-marketing/) - Is it a scam? Still up in the air. Is it cool? Still up in the air. Is it one of the latest tech frenzies to sweep the globe? Not up in the air. While NFTs may be extremely confusing, which we’ll get to in a bit, there’s no doubt about the popularity and rise in interest: the statistics are in, and they’re mind-blowing. In Q3 of 2021 alone, the trading volume of NFTs amounted to nearly $11 billion. How? And why?? Let’s take a deeper look.
- [Do You Know What GOST Stands For?](https://gorasor.com/do-you-know-what-gost-stands-for/) - Every solid communications, marketing or public relations plan includes the four GOST elements, but sometimes their meanings can overlap or feel a little ambiguous.
- [Twin College Basketball Stars Are Poised to Make $1 Million in Endorsements. Is This Just the Beginning of NIL Opportunities for Brands?](https://gorasor.com/twin-college-basketball-stars-are-poised-to-make-1-million-in-endorsements-is-this-just-the-beginning-of-nil-opportunities-for-brands/) - With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers. For an institution that has been highly criticized for not allowing their athletes to be paid (even Barack Obama had something to say), the NCAA changed course last year with NIL. So, what is NIL?
- [The Almighty Algorithm: What it is, and why you should care about it. ](https://gorasor.com/the-almighty-algorithm-what-it-is-and-why-you-should-care-about-it/) - For us marketers, an algorithm is how the social channel or search engine looks at your interaction with content, to then influence what content you see more of, or more frequently.
- [What is the Metaverse? (And Why Should You Care?)](https://gorasor.com/what-is-the-metaverse-and-why-should-you-care/) - The word “metaverse” describes a fully realized digital world that exists beyond the one in which we live.
- [Extra! Extra! Read All About It! How to Draft Attention-Getting Headlines](https://gorasor.com/extra-extra-read-all-about-it/) - Since I’ve been writing headlines for years, you’d think that doing so would always come easily and naturally to me—but that isn’t always the case. In fact, sometimes I struggle more with the headline
- [Telling a Patient Story? Tips for a Great Interview](https://gorasor.com/telling-a-patient-story/) - If your hospital is planning to use patient stories for education and outreach, here are some tips for a successful interview.
- [Focus on the Long-Term: 3 Easy Tips to Get Out of the Grips of Short-Term Distractions](https://gorasor.com/focus-on-the-long-term-3-easy-tips-to-get-out-of-the-grips-of-short-term-distractions/) - If you’ve also been pushing back long-term planning to focus on the short term, read on for tips that worked for the Rasor team.
- [Three Ways to Revamp Your Instagram Account](https://gorasor.com/revamp-your-instagram-account/) - When you use Instagram for marketing, though, it’s a little different than using it for fun on your personal account. Here are three hacks you can use to optimize your Instagram account
- [How to Optimize Your Instagram Profile](https://gorasor.com/how-to-optimize-your-instagram-profile/) - By Lynn Corbitt, Account Executive Instagram can be an important tool to have in your marketing strategy, especially if your audience is between the ages of 18 and 44 and lives in a suburban or urban area. There are plenty more demographic insights to explore, if you’re into that sort of thing. If you
- [The All-Too-Often Talked About Company Culture: An Unofficial Thank You Letter To My Team](https://gorasor.com/companyculture/) - Everywhere you look, you see it. Apparently, every company has a great culture. But, what does that mean? I think the more important question is, what do you think a “great” culture is?
- [Shark! Gaining attention quickly](https://gorasor.com/gaining-attention-quickly/) - Gaining attention quickly in advertising is something that Shark Week has done well through its creative and well-crafted advertising campaigns. These ads are...
- [Don't Worry, You're Here To Stay. Why there will always be demand for creative writers](https://gorasor.com/dont-worry-youre-here-to-stay-why-there-will-always-be-demand-for-creative-writers/) - The work that I do has forced me to see how important writers are. The world’s largest companies hire writers to make their every published word feel cared for
- [Mastering Short-Form Videos in 2022](https://gorasor.com/mastering-short-form-videos-in-2022/) - This may seem difficult to perfect, but short-form videos do not require a perfect, polished look. These videos are a way to let loose. One way to master trends...
- [How to Make your Advertising Dollars Work for You](https://gorasor.com/how-to-make-your-advertising-dollars-work-for-you/) - From creating ads designed for TV, billboards, transit buses, print, and digital, here are some tips that will help you maximize an advertising budget
- [Three Questions to Ask in Every Content-Generating Interview](https://gorasor.com/three-questions-to-ask-in-every-content-generating-interview/) - Crafting your interview questions doesn’t have to be a struggle, and these questions should help you get started.
- [Crafting the Perfect Image for Your Facebook Ad](https://gorasor.com/crafting-the-perfect-image-for-your-facebook-ad/) - Facebook is a great place to spread awareness. According to Pew Research Center, 69% of Americans have a Facebook account and 49% of those users log on multiple
- [Social Media Changes You Need to Know (Hint: Video is Taking Over)](https://gorasor.com/social-media-changes-you-need-to-know-hint-video-is-taking-over/) - Here’s the rundown on the new Facebook update. Your feed is changing, again.
- [Could You be Missing Out on Your Real Target Audience? Here’s what to do about it](https://gorasor.com/could-you-be-missing-out-on-your-real-target-audience-heres-what-to-do-about-it/) - When it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago.
- [How to Rebrand Your Social Media Accounts](https://gorasor.com/how-to-rebrand-your-social-media-accounts/) - When you’re creating your social accounts, you’re going to want to take time to strategize and create them with a purpose.
- [The More Things Change, the More They Stay the Same](https://gorasor.com/the-more-things-change-the-more-they-stay-the-same/) - The world in which we communicate has changed almost beyond recognition – brands and businesses can now reach audiences on an almost granular level. What was once essentially one-way communication with consumers, clients, and stakeholders has evolved into a constant dialog
- [Craft Your Media Pitches With a Journalist’s Mindset](https://gorasor.com/craft-your-media-pitches-with-a-journalists-mindset/) - Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with PR pros who have never been on the other side of the equation can drive themselves crazy trying to understand why their perfect pitch letter didn’t result in a story for their client. But there are things we can all do to minimize the odds of getting a no-thank-you, or worse, no reply whatsoever.
- [Evergreen Lessons from Always-Changing Tech](https://gorasor.com/evergreen-lessons-from-always-changing-tech/) - From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design After several decades of the web bringing innovation, what are the key takeaways that apply today?
- [Tips to Prepare for Disruption](https://gorasor.com/tips-to-prepare-for-disruption/) - In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing I’ve added a few more ways to prepare for inevitable disruptions.
- [Digital Marketing KPIs Your Business Should be Tracking](https://gorasor.com/digital-marketing-kpis-your-business-should-be-tracking/) - In today’s day and age, there are many ways to measure success. Accurately measuring success is something that can make or break a company. Digital marketing has become an essential means for businesses to target their audiences, boost awareness and drive sales. The digital marketing sector offers endless ways to be successful while thinking
- [Trip Advisor―An Unofficial Guide to Effective Travel Marketing](https://gorasor.com/trip-advisor―an-unofficial-guide-to-effective-travel-marketing/) - My husband and I recently took a road trip to my home state of Minnesota to visit family and friends, covering five states and logging just under 2,000 miles in seven days. Along the way I was struck by how effectively relatively simple marketing grabbed my attention as co-pilot, from interesting roadside signage and
- [Marketing Can be Madness](https://gorasor.com/marketing-can-be-madness/) - It’s tempting to say “oh, we can handle marketing ourselves,” especially for growing companies. That’s admirable, truly, but it could end up hurting your results in the long run. After all, there’s a lot that goes into a marketing campaign. For example, let’s talk about a website. We’ve created many websites for a wide variety
- [Five Questions to Ask When Planning Your Next Event](https://gorasor.com/five-questions-to-ask-when-planning-your-next-event/) - Think about the last time you went to an event. You likely walked in knowing what to expect out of it. You maybe had a nametag, a seating assignment, and an agenda. You probably knew who else was going to be there. Maybe there was live music, signature cocktails, or finessed presentations. It felt easy,
- [Selectively Choosing an Audience](https://gorasor.com/selectively-choosing-an-audience/) - With a wedding anniversary approaching, it’s undoubtedly fun to reminisce on the fond memories of our special day, but I also can’t help thinking of the marketing tactics our venue used (and just how clever they were). They had a small presence on the typical wedding-specific websites, but their reviews were limited, and they functioned
- [Five Marketing Déjà vu Moments I Had While Buying a New Home](https://gorasor.com/five-marketing-deja-vu-moments-i-had-while-buying-a-new-home/) - I recently bought a new home (yay!) and sold my first home (*insert mixed emotions emoji here). It’s been incredibly exciting, but also insanely overwhelming. In case you didn’t know, the real estate market is WILD right now. It is for sure a seller’s market, and let’s just not have a conversation about those
- [In Our Taylor Era: Why Good Brand Stewardship Makes Good Business Sense](https://gorasor.com/in-our-taylor-era-why-good-brand-stewardship-makes-good-business-sense/) - My older daughter Shelby became a Swiftie right around second grade. We were watching live when Kanye snatched the mic from 17-year-old Taylor. The Red Tour at Rupp Arena was Shelby’s first big concert. When Swift surprise-dropped folklore in the middle of quarantine, she brought a smile to my girl’s face for the first time
- [Bringing the "Social" Back to Social Media](https://gorasor.com/bringing-the-social-back-to-social-media/) - By Emily Rogers, Digital Account Executive January, 2024 Long before the internet and social media existed, the desire for human connection was something that people all around the world strived for. People gathered around campfires and kitchens telling stories and growing closer. Fast forward to the 21st century, and this still is the case, with
- [Why Didn’t the Media Run My Story?](https://gorasor.com/why-didnt-the-media-run-my-story/) - Rasor is an award-winning agency based in Cincinnati, dedicated to helping businesses thrive in the areas of digital marketing, website development, public involvement, copywriting, strategy, social media, public relations and more. With a passion for creativity, strategic thinking, and effective communication, we deliver innovative marketing and communications solutions tailored to your unique needs. Our expert

## Pages

- [Rasor Marketing Communications](https://gorasor.com/) - Rasor Marketing Communications | Award-winning agency for marketing, public involvement, design, research and public relations that grows business. Proven ROI.
- [Design & Production](https://gorasor.com/what-we-do/design-production/) - Design & Production: Getting It Done We’re well-versed at coming alongside our clients to become an extension of them, working quietly in the background to execute plans big and small. We make you look good, and we’re easy (and fun) to work with. Sometimes you don’t need help strategizing an overall plan or developing research.
- [Marketing](https://gorasor.com/what-we-do/marketing/) - Marketing: Determining the Best Strategy There are almost as many tactics for marketing as there are humans on the planet. That is to say, A LOT. Figuring out the most effective strategies and tactics takes experts with depth and breadth of experience. Luckily, we’ve got that in spades. Marketing Plan Development Do you have a
- [MessagingMatters](https://gorasor.com/messagingmatters/) - What do customers think about your brand? 😥 😕 ❤️ Do your customers know why they should be loyal to your brand? If they don’t, you’d better fix your messaging – fast. Your stakeholders need both functional AND emotional benefit messaging to compel loyalty, so it’s up to you to communicate it clearly and consistently.
- [New Consumer Data Shows COVID’s Impact on Healthcare Usage and Brands](https://gorasor.com/new-consumer-data-shows-covids-impact-on-healthcare-usage-and-brands/) - New Consumer Data Shows COVID’s Impact on Healthcare Usage and Brands Healthcare systems are operating through extraordinary challenges, battling the virus, impacts on employee morale, and turbulence that affects the ability to run a health system. In the meantime, where are healthcare consumers, and what do they need? National research by Nuvoodoo is shedding new
- [Marketing During Coronavirus](https://gorasor.com/covid19/) - Get the Answers Every Marketer is Seeking Right Now The COVID-19 health crisis brought an economic disruption that rivals nothing we’ve ever seen. Now, as we begin to move into the other side of the upended economy, marketers are wondering: How should my marketing strategy change? What’s the right frequency, message, and channel? What
- [Core Metrics](https://gorasor.com/core-metrics/)
- [Research](https://gorasor.com/what-we-do/research/) - Research: Asking the Right Questions Implementing an impactful marketing or public relations campaign that resonates with everyone from your number one customer to the people in the C-suite means your message has to be rock solid. And the only way to do that is to start by asking the right questions. Sometimes our clients know
- [Public Relations](https://gorasor.com/what-we-do/public-relations/) - Public Relations: Communicating for Success Many of our team members are accredited by the Public Relations Society of America, and our public relations experience runs the gamut from coordinating press conferences for major product launches to wrangling media like the BBC, CNN and the New York Times. But as any expert practitioner will tell you,
- [Public Involvement](https://gorasor.com/what-we-do/public-involvement/) - Public Involvement So, you’re about to embark on a major road project. Or, maybe you’re planning new strategies to reduce sewer overflows. Does your project include Federal Highway dollars? Is it on a tight timeline? Is the community nervous about what you need to do? We’ve been there, done that… and done it again. Our
- [Market Vitals](https://gorasor.com/what-we-do/market-vitals/) - Market Vitals Market Vitals™ is an app for healthcare marketers to understand how marketing spend correlates to bottom-line results. With system, facility and service line dashboards, all of your marketing and finance data is aggregated by quarter and easily viewed and shared. Market Vitals™ app available in iOS. Market Vitals™ brings your data together in
- [Who We Are](https://gorasor.com/who-we-are/) - Our TeamMimi Rasor, APRHas been known to practice speeches to her dog (Though he's biased)Becky Fickenworth, APRAspires to own a stationery storeErika Turan, APRHates clowns for a very legit reasonLaura Whitman, APRCan whistle any David Bowie songElyn BuscaniOnce met Reds Bat Boy Teddy Kremer and loved every secondAngela BensmanHas a million cousins (That's barely an
- [What We Do](https://gorasor.com/what-we-do/) - We bring our A game To every client, every time, in every service we provide. We’re a relentless crew of overachievers, ready to hone messages for our clients, determine the best media for distribution and execute creatively with measurable results. We offer research, marketing, design and production, and public relations services. But to leave it
- [Talk To Us](https://gorasor.com/contact/) - Name(Required) First Last Email(Required) Phone(Required)Company(Required)Untitled Submit
- [Problems We Solve](https://gorasor.com/problems-we-solve/) - Filter by Service Display All Research Marketing Design & Production Public Relations Public Involvement Rasor Sharp Data Filter by Industry Display All B2B B2C Healthcare Public Involvement Non-Profit No results found.Coming Soon!A major bridge has to be shut down and drivers need updates.Potential patients don't know about the quality healthcare we offer.You want to kick-start
- [Clients We Serve](https://gorasor.com/clients-we-serve/)

## Case Studies

- [KYTC - Brent Spence Bridge Repair](https://gorasor.com/casestudy/kytc-brent-spence-bridge-repair/) - https://gorasor.com/casestudy/kytc-brent-spence-bridge-repair/ KYTC – Brent Spence Bridge Repair Rasor | Communicators. Strategists. Creatives
- [KYTC Crisis Communications](https://gorasor.com/casestudy/kytc-crisis-communications/) - KYTC Crisis Communications Rasor | Communicators. Strategists. Creatives
- [The Summit Hotel](https://gorasor.com/casestudy/the-summit-hotel/) - The Summit Hotel Rasor | Communicators. Strategists. Creatives Communications with an Edge https://gorasor.com/casestudy/the-summit-hotel/
- [Festo](https://gorasor.com/casestudy/festo/) - June 10, 2022 Festo https://gorasor.com/casestudy/festo/ Rasor | Communicators. Strategists. Creatives
- [UC Health](https://gorasor.com/casestudy/uc-health/) - UC Health The Client: UC Health, a top academic health system serving greater Cincinnati The Challenge: “We want to connect patients to our world-class healthcare with simpler, concise, and more engaging content.” Our Solution: UC Health’s marketing team was working with several outside partners - including Rasor - to create a brand-new website. The internal
- [Hill Hear Better](https://gorasor.com/casestudy/hill-hear-better/) - The Hill Hear Better Clinic The Client: The Hill Hear Better Clinic, a multilocation audiology practice The Challenge: “Our previous website, social media presence, collateral materials and marketing /communications efforts were created and managed by a national firm that featured generic copy and visuals and was more retail- focused vs. health care-focused. Our materials didn’t
- [HealthPoint Family Care](https://gorasor.com/casestudy/healthpoint-fc/) - Rasor | Communicators. Strategists. Creatives https://gorasor.com/casestudy/healthpoint-fc/ August 12, 2021 HealthPoint Family Care
- [Serene Suites](https://gorasor.com/casestudy/serene-suites/) - Serene Suites The Client: A memory care community in Blue Ash, OH specially designed for people living with Alzheimer’s and related dementias. The Challenge: “We are developing a new memory care community with an innovative, holistic service approach unlike anything in our marketplace. But we have no name recognition and aren’t part of big corporation.
- [Werk Westbourne Enhancement High Rate Treatment Facility](https://gorasor.com/casestudy/werk-westbourne-enhancement-high-rate-treatment-facility/) - Werk Westbourne Enhancement High Rate Treatment Facility The Client: Black & Veatch, for the Metropolitan Sewer District of Greater Cincinnati (MSD) Their Challenge: MSD is required by federal mandate to construct an Enhanced High Rate Treatment (EHRT) facility within a residential neighborhood to reduce the amount of raw sewage spilling into a local creek, and wants
- [KY 536 Scoping Study](https://gorasor.com/casestudy/ky-536-scoping-study/) - KY 536 Scoping Study The Client: Parsons Brinckerhoff, for the Ohio-Kentucky-Indiana Regional Council of Governments (OKI) Their Challenge: “For this project to be a success, we need to actively engage local residents, property owners, businesses and local and regional community leaders in the process of identifying a preferred alternative for improvements to KY 536, between KY 17
- [Greater Cincinnati Water Works](https://gorasor.com/casestudy/greater-cincinnati-water-works/) - Greater Cincinnati Water Works The Client: Greater Cincinnati Water Works The Challenge: “We are launching a new billing system and online account management system to better serve our customers. We want to clearly communicate the benefits to our customers and minimize calls to our Customer Care Center." Our Solution: A comprehensive communications program that reached customers multiple
- [CCTID](https://gorasor.com/casestudy/cctid/) - Clermont County Transportation Improvement District: Brand Development and Communications The Client: Clermont County Transportation Improvement District (CCTID) Their Challenge: “We’re moving fast with improvement projects. How do we establish a brand and manage communications with the community?” Our Solution: We developed a clear, comprehensive communications plan. And that led to direct mail, plus an interactive
- [U.S. Navy Week](https://gorasor.com/casestudy/u-s-navy-week/) - U.S. Navy Week The Client: United States Navy Their Challenge: “We are holding one of our 21 annual Navy Weeks in Cincinnati and selected you as our In-City Planner (ICP) to tell the story of the Navy in Cincinnati and help generate interest in service.” Our Solution: In-city intelligence, relationships and access to local leadership
- [Oasis](https://gorasor.com/casestudy/oasis/) - Oasis Rail Transit Metroquest Survey The Client: HDR Their Challenge: “We need to gain a better understanding of what potential riders of the Oasis Rail Transit project want in terms of train station amenities, travel times and utilization. How can we gather the opinions of riders from Downtown Cincinnati to Milford?” Our Solution: An easy-to-use
- [Montgomery Inn](https://gorasor.com/casestudy/montgomery-inn/) - Montgomery Inn Media Relations The Client: Montgomery Inn, one of Cincinnati’s most famous restaurants Their Challenge: “You know us for our special recipe barbeque sauce, but we’re spicing things up. We developed a new Chipotle Barbeque Sauce and we want to tell everyone about it. Oh, and it’s the 25th anniversary of our Boathouse location.”
- [Mercy Health](https://gorasor.com/casestudy/mercy-health-gamma-internal-comms-social/) - Mercy Health https://gorasor.com/casestudy/mercy-health-gamma-internal-comms-social/ Communications with an Edge
- [The Jewish Hospital](https://gorasor.com/casestudy/the-jewish-hospital/) - The Jewish Hospital Marketing Plan The Client: The Jewish Hospital, a top tertiary hospital in the region Their Challenge: “Our marketing team needs to develop and push out a new strategic marketing plan, but we’re short on both time and people.” Our Solution: A comprehensive marketing plan from research to tactical execution and evaluation. Situation
- [Icon Solar](https://gorasor.com/casestudy/icon-solar/) - Icon Solar Refresh The Client: Icon Solar, a locally-owned solar panel installer Their Challenge: “With an upward trend in business, we need to redefine and liven up our brand to speak to consumers in a way our competitors aren’t.” Our Solution: A deep-dive communications audit, new key message track, brand guidelines and voice attributes. Development
- [Greater Cincinnati Health Council](https://gorasor.com/casestudy/greater-cincinnati-health-council/) - Greater Cincinnati Health Council Communications The Client: The Greater Cincinnati Health Council (GCHC), a non-profit association with more than 130 member hospitals and healthcare providers Their Challenge: “We developed the Tristate Health Care Supplier Diversity Consortium (the Consortium) to help local healthcare systems collaborate to improve their supplier diversity. Now we need to tell our
- [Fields Ertel Groundbreaking](https://gorasor.com/casestudy/fields-ertel-groundbreaking/) - Fields Ertel Groundbreaking The Client: The Warren County Transportation Improvement District was in need of an effective and all-encompassing way to communicate the importance, details and progress of this project. Their Challenge: “We’re starting construction on a major roadway initiative to improve significant issues with congestion and safety. We want the public to be aware this
- [Eastern Corridor Program](https://gorasor.com/casestudy/eastern-corridor-public-relations/) - Eastern Corridor Program The Client: Ohio Department of Transportation (ODOT) After a six-year hiatus, the Eastern Corridor Program, one of the Greater Cincinnati region’s most forward-thinking transportation improvement strategies, was back on the planning and development track. Their multi-modal Program aims to: improve mobility introduce regional rail transit expand accommodations for travel by bus, bicycle
- [dd+p group](https://gorasor.com/casestudy/ddp-group/) - dd+p group Media Relations The Client: dd+p group Their Challenge: “Our client, Trifecta Multimedical, is launching technology that will be a huge benefit to our field. Oh, and they’re doing it in the midst of a major industry trade show. We need a savvy way to get the word out. Fast.” Our Solution: A media
- [City of Mason](https://gorasor.com/casestudy/city-of-mason-media-relations/) - City of Mason Media Relations The City of Mason was in the midst of planning four significant economic development investments that, if managed appropriately, would mean mega media exposure to further its brand and reputation for attracting biohealth and advanced manufacturing technology companies. The Client: The City of Mason Department of Economic Development Their Challenge: “We
- [Cintas Shark Tank](https://gorasor.com/casestudy/cintas-shark-tank/) - Cintas Shark Tank The Client: Cintas, a Fortune 500 company providing business solutions around the globe to help their clients “Get Ready for the Workday.” Their Challenge: “How can we engage our employees in improving customer communications and loyalty? Maybe a competition ‘Shark Tank’-style, with finalists flying to Las Vegas to present their best ideas
- [American Heart Association](https://gorasor.com/casestudy/american-heart-association-go-red-for-women-cincinnati-bengals-sponsorship/) - Go Red for Women Cincinnati Bengals Sponsorship The Client: Cincinnati American Heart Association (AHA) Their Challenge: “How do we engage more men in our Go Red for Women event and broaden awareness with a male audience? I know – let’s sponsor a Cincinnati Bengals football game! How should we deliver our message?” Our Solution: We

## Client Logos

- [WSP](https://gorasor.com/clientlogo/wsp/)
- [ODOT](https://gorasor.com/clientlogo/odot/)
- [Woolpert](https://gorasor.com/clientlogo/woolpert/)
- [Lucke Group](https://gorasor.com/clientlogo/lucke-group/)
- [Parsons](https://gorasor.com/clientlogo/parsons/)
- [OHC](https://gorasor.com/clientlogo/ohc/)
- [Mobility Health](https://gorasor.com/clientlogo/mobility-health/)
- [Kimley Horn](https://gorasor.com/clientlogo/kimley-horn/)
- [HNTB](https://gorasor.com/clientlogo/hntb/)
- [Gravity Diagnostic](https://gorasor.com/clientlogo/gravity-diagnostic/)
- [Gentherm](https://gorasor.com/clientlogo/gentherm/)
- [FESTO](https://gorasor.com/clientlogo/festo/)
- [Davey](https://gorasor.com/clientlogo/davey/)
- [City of Montgomery](https://gorasor.com/clientlogo/city-of-montgomery/)
- [City of Hamilton](https://gorasor.com/clientlogo/city-of-hamilton/)
- [Great Parks](https://gorasor.com/clientlogo/great-parks/)
- [Becker](https://gorasor.com/clientlogo/becker/)
- [City of Cincinnati](https://gorasor.com/clientlogo/city-of-cincinnati/)
- [TY Lin](https://gorasor.com/clientlogo/ty-lin/)
- [Michael Baker](https://gorasor.com/clientlogo/michael-baker/)
- [Lochner](https://gorasor.com/clientlogo/lochner/)
- [Gresham Smith](https://gorasor.com/clientlogo/gresham-smith/)
- [Brent Spence Bridge Paint](https://gorasor.com/clientlogo/brent-spence-bridge-paint/)
- [Payroll Partners](https://gorasor.com/clientlogo/payroll-partners/)
- [Warren County Engineer's Office](https://gorasor.com/clientlogo/warren-county-engineers-office/)
- [Serene Suites](https://gorasor.com/clientlogo/serene-suites/)
- [Rodem](https://gorasor.com/clientlogo/rodem/)
- [Metro Analytics](https://gorasor.com/clientlogo/metro-analytics/)
- [Madison Wealth Management](https://gorasor.com/clientlogo/madison-wealth-management/)
- [HealthPoint](https://gorasor.com/clientlogo/healthpoint/)
- [Hathaway Stamp](https://gorasor.com/clientlogo/hathaway-stamp/)
- [Hamilton County Environmental Services](https://gorasor.com/clientlogo/hamilton-county-environmental-services/)
- [Cincinnati Sports Club](https://gorasor.com/clientlogo/cincinnati-sports-club/)
- [Montgomery County Environmental Services](https://gorasor.com/clientlogo/montgomery-county-environmental-services/)
- [Butler County TID](https://gorasor.com/clientlogo/3042/)
- [BSB 2017 Maintenance](https://gorasor.com/clientlogo/bsb-2017-maintenance/)
- [KYTC](https://gorasor.com/clientlogo/kytc/)
- [MCTID](https://gorasor.com/clientlogo/mctid/)
- [NKY Outer Loop Study](https://gorasor.com/clientlogo/nky-outer-loop-study/)
- [Driving NKYProgress](https://gorasor.com/clientlogo/driving-nkyprogress/)
- [Burgess & Niple](https://gorasor.com/clientlogo/burgess-niple/)
- [The Summit Hotel](https://gorasor.com/clientlogo/the-summit-hotel/)
- [Solid Blend](https://gorasor.com/clientlogo/solid-blend/)
- [New Life Furniture](https://gorasor.com/clientlogo/new-life-furniture/)
- [Hill Hear Better](https://gorasor.com/clientlogo/hill-hear-better/)
- [Icon Solar](https://gorasor.com/clientlogo/icon-solar/)
- [WCTID](https://gorasor.com/clientlogo/wctid/)
- [Stantec](https://gorasor.com/clientlogo/stantec/)
- [Mason](https://gorasor.com/clientlogo/mason/)
- [HDR](https://gorasor.com/clientlogo/hdr/)
- [Health Council](https://gorasor.com/clientlogo/health-council/)
- [GCWW](https://gorasor.com/clientlogo/gcww/)
- [Cintas](https://gorasor.com/clientlogo/cintas/)
- [Christ Hospital](https://gorasor.com/clientlogo/christ-hospital/)
- [CCTID](https://gorasor.com/clientlogo/1635/)
- [Advanced Testing Laboratory](https://gorasor.com/clientlogo/advanced-testing-laboratory/)

## Categories

- [Uncategorized](https://gorasor.com/category/uncategorized/)
- [Advertising](https://gorasor.com/category/advertising/)
- [Analytics](https://gorasor.com/category/analytics/)
- [Blogs](https://gorasor.com/category/blogs/)
- [Business](https://gorasor.com/category/business/)
- [Cincinnati](https://gorasor.com/category/cincinnati/)
- [Communications](https://gorasor.com/category/communications/)
- [Content Marketing](https://gorasor.com/category/content-marketing/)
- [Design](https://gorasor.com/category/design/)
- [Healthcare Marketing](https://gorasor.com/category/healthcare-marketing/)
- [Just For Fun](https://gorasor.com/category/just-for-fun/)
- [Marketing](https://gorasor.com/category/marketing/)
- [Media Relations](https://gorasor.com/category/media-relations/)
- [Messaging](https://gorasor.com/category/messaging/)
- [Practical Knowledge](https://gorasor.com/category/practical-knowledge/)
- [Public Involvement](https://gorasor.com/category/public-involvement/)
- [Public Relations](https://gorasor.com/category/public-relations/)
- [Rasor News](https://gorasor.com/category/rasor-news/)
- [Research](https://gorasor.com/category/research/)
- [Social Media](https://gorasor.com/category/social-media/)
- [Writing](https://gorasor.com/category/writing/)
- [Self Care](https://gorasor.com/category/self-care/)
- [Lifestyle](https://gorasor.com/category/lifestyle/)
- [Branding](https://gorasor.com/category/branding/)
- [Website](https://gorasor.com/category/website/)
- [AI](https://gorasor.com/category/ai/)

## Tags

- [abercrombie & fitch](https://gorasor.com/tag/abercrombie-fitch/)
- [Acting](https://gorasor.com/tag/acting/)
- [Ad bowl](https://gorasor.com/tag/ad-bowl/)
- [Ad campaign](https://gorasor.com/tag/ad-campaign/)
- [Ad equivalency](https://gorasor.com/tag/ad-equivalency/)
- [Ad Fails](https://gorasor.com/tag/ad-fails/)
- [ads](https://gorasor.com/tag/ads/)
- [Adventure](https://gorasor.com/tag/adventure/)
- [Advertise](https://gorasor.com/tag/advertise/)
- [Advertising](https://gorasor.com/tag/advertising-33/)
- [agency](https://gorasor.com/tag/agency/)
- [Agency bio](https://gorasor.com/tag/agency-bio/)
- [Algorithm](https://gorasor.com/tag/algorithm/)
- [Analytics](https://gorasor.com/tag/analytics/)
- [App](https://gorasor.com/tag/app/)
- [Apple](https://gorasor.com/tag/apple/)
- [Apple technology](https://gorasor.com/tag/apple-technology/)
- [Applesauce](https://gorasor.com/tag/applesauce/)
- [Applesauce pouch](https://gorasor.com/tag/applesauce-pouch/)
- [Audience](https://gorasor.com/tag/audience/)
- [Autumn](https://gorasor.com/tag/autumn/)
- [awards](https://gorasor.com/tag/awards/)
- [B2B](https://gorasor.com/tag/b2b/)
- [B2B marketing](https://gorasor.com/tag/b2b-marketing/)
- [B2C](https://gorasor.com/tag/b2c/)
- [Baby industry](https://gorasor.com/tag/baby-industry/)
- [Baby marketing](https://gorasor.com/tag/baby-marketing/)
- [Baby names](https://gorasor.com/tag/baby-names/)
- [Back to School](https://gorasor.com/tag/back-to-school/)
- [Baking](https://gorasor.com/tag/baking/)
- [Bed Bath & Beyond](https://gorasor.com/tag/bed-bath-beyond/)
- [Bees](https://gorasor.com/tag/bees/)
- [Best buys](https://gorasor.com/tag/best-buys/)
- [Best internship program](https://gorasor.com/tag/best-internship-program/)
- [Best practice](https://gorasor.com/tag/best-practice/)
- [Best practices](https://gorasor.com/tag/best-practices/)
- [Big data](https://gorasor.com/tag/big-data/)
- [Big Oven](https://gorasor.com/tag/big-oven/)
- [Black friday](https://gorasor.com/tag/black-friday/)
- [Blackfish](https://gorasor.com/tag/blackfish/)
- [Blacksmith Awards](https://gorasor.com/tag/blacksmith-awards/)
- [Blockchain](https://gorasor.com/tag/blockchain/)
- [Blog](https://gorasor.com/tag/blog/)
- [Blog content](https://gorasor.com/tag/blog-content/)
- [Blogger](https://gorasor.com/tag/blogger/)
- [Blogging](https://gorasor.com/tag/blogging/)
- [Blogging tips](https://gorasor.com/tag/blogging-tips/)
- [Blogs](https://gorasor.com/tag/blogs/)
- [Body language](https://gorasor.com/tag/body-language/)
- [Brand](https://gorasor.com/tag/brand/)
- [Brand association](https://gorasor.com/tag/brand-association/)
- [Brand awareness](https://gorasor.com/tag/brand-awareness/)
- [Brand campaign](https://gorasor.com/tag/brand-campaign/)
- [Brand identity](https://gorasor.com/tag/brand-identity/)
- [Brand loyalty](https://gorasor.com/tag/brand-loyalty/)
- [Brand management](https://gorasor.com/tag/brand-management/)
- [Brand voice](https://gorasor.com/tag/brand-voice/)
- [Branding](https://gorasor.com/tag/branding/)
- [Brands](https://gorasor.com/tag/brands/)
- [Bucket list](https://gorasor.com/tag/bucket-list/)
- [Building client relationships](https://gorasor.com/tag/building-client-relationships/)
- [Business](https://gorasor.com/tag/business-36/)
- [Business Development](https://gorasor.com/tag/business-development/)
- [Business etiquette](https://gorasor.com/tag/business-etiquette/)
- [Cake](https://gorasor.com/tag/cake/)
- [Cakes](https://gorasor.com/tag/cakes/)
- [Campaign](https://gorasor.com/tag/campaign/)
- [Case study](https://gorasor.com/tag/case-study/)
- [Celebrity PR](https://gorasor.com/tag/celebrity-pr/)
- [Chicago](https://gorasor.com/tag/chicago/)
- [Christmas](https://gorasor.com/tag/christmas/)
- [Cincinnati](https://gorasor.com/tag/cincinnati-13/)
- [Cincinnati advertising](https://gorasor.com/tag/cincinnati-advertising/)
- [Cincinnati business](https://gorasor.com/tag/cincinnati-business/)
- [Cincinnati communications](https://gorasor.com/tag/cincinnati-communications/)
- [Cincinnati enquirer](https://gorasor.com/tag/cincinnati-enquirer/)
- [Cincinnati enquirer format](https://gorasor.com/tag/cincinnati-enquirer-format/)
- [Cincinnati internship](https://gorasor.com/tag/cincinnati-internship/)
- [Cincinnati Marketing](https://gorasor.com/tag/cincinnati-marketing/)
- [Cincinnati marketing agency](https://gorasor.com/tag/cincinnati-marketing-agency/)
- [Cincinnati marketing company](https://gorasor.com/tag/cincinnati-marketing-company/)
- [Cincinnati marketing firm](https://gorasor.com/tag/cincinnati-marketing-firm/)
- [Cincinnati marketing internship](https://gorasor.com/tag/cincinnati-marketing-internship/)
- [Cincinnati news](https://gorasor.com/tag/cincinnati-news/)
- [Cincinnati parks](https://gorasor.com/tag/cincinnati-parks/)
- [Cincinnati PR](https://gorasor.com/tag/cincinnati-pr/)
- [Cincinnati PR agency](https://gorasor.com/tag/cincinnati-pr-agency/)
- [Cincinnati public relations](https://gorasor.com/tag/cincinnati-public-relations/)
- [Cincinnati public relations agency](https://gorasor.com/tag/cincinnati-public-relations-agency/)
- [Cincinnati restaurants](https://gorasor.com/tag/cincinnati-restaurants/)
- [Cincinnati zoo](https://gorasor.com/tag/cincinnati-zoo/)
- [Cincinnati.com](https://gorasor.com/tag/cincinnati-com/)
- [Cincy](https://gorasor.com/tag/cincy/)
- [Cliches](https://gorasor.com/tag/cliches/)
- [client](https://gorasor.com/tag/client/)
- [Client relations](https://gorasor.com/tag/client-relations/)
- [Coffee](https://gorasor.com/tag/coffee/)
- [College](https://gorasor.com/tag/college/)
- [Combinations](https://gorasor.com/tag/combinations/)
- [Comic strip](https://gorasor.com/tag/comic-strip/)
- [Comics](https://gorasor.com/tag/comics/)
- [Commercials](https://gorasor.com/tag/commercials/)
- [communicate](https://gorasor.com/tag/communicate/)
- [Communication](https://gorasor.com/tag/communication/)
- [Communications](https://gorasor.com/tag/communications-41/)
- [Community relations](https://gorasor.com/tag/community-relations/)
- [Company](https://gorasor.com/tag/company/)
- [Consumer](https://gorasor.com/tag/consumer/)
- [Consumer branding](https://gorasor.com/tag/consumer-branding/)
- [Consumer marketing](https://gorasor.com/tag/consumer-marketing/)
- [Consumer report](https://gorasor.com/tag/consumer-report/)
- [Consumer spending](https://gorasor.com/tag/consumer-spending/)
- [Content](https://gorasor.com/tag/content/)
- [Content Marketing](https://gorasor.com/tag/content-marketing-12/)
- [Content strategy](https://gorasor.com/tag/content-strategy/)
- [Contest](https://gorasor.com/tag/contest/)
- [Cookie](https://gorasor.com/tag/cookie/)
- [Cookies](https://gorasor.com/tag/cookies/)
- [Cooking](https://gorasor.com/tag/cooking/)
- [Cooking on a budget](https://gorasor.com/tag/cooking-on-a-budget/)
- [Corn maze](https://gorasor.com/tag/corn-maze/)
- [Coronavirus](https://gorasor.com/tag/coronavirus/)
- [Coworker](https://gorasor.com/tag/coworker/)
- [Creative Marketing](https://gorasor.com/tag/creative-marketing/)
- [Creative Slump](https://gorasor.com/tag/creative-slump/)
- [Creativity](https://gorasor.com/tag/creativity/)
- [CRM](https://gorasor.com/tag/crm/)
- [Cub Scouts](https://gorasor.com/tag/cub-scouts/)
- [Culture](https://gorasor.com/tag/culture/)
- [Customer](https://gorasor.com/tag/customer/)
- [Customer relations](https://gorasor.com/tag/customer-relations/)
- [Customer relationship management](https://gorasor.com/tag/customer-relationship-management/)
- [Customer relationships](https://gorasor.com/tag/customer-relationships/)
- [Customer service](https://gorasor.com/tag/customer-service/)
- [Customer support](https://gorasor.com/tag/customer-support/)
- [data](https://gorasor.com/tag/data/)
- [Delta](https://gorasor.com/tag/delta/)
- [design](https://gorasor.com/tag/design/)
- [Diaper bag](https://gorasor.com/tag/diaper-bag/)
- [Digital communication](https://gorasor.com/tag/digital-communication/)
- [Digital marketing](https://gorasor.com/tag/digital-marketing/)
- [Direct marketing](https://gorasor.com/tag/direct-marketing/)
- [Display contest](https://gorasor.com/tag/display-contest/)
- [Dog blog](https://gorasor.com/tag/dog-blog/)
- [Dogs](https://gorasor.com/tag/dogs/)
- [e-newsletter](https://gorasor.com/tag/e-newsletter/)
- [Early adopter](https://gorasor.com/tag/early-adopter/)
- [Easy note](https://gorasor.com/tag/easy-note/)
- [Editing](https://gorasor.com/tag/editing/)
- [Education](https://gorasor.com/tag/education/)
- [Ellen DeGeneres](https://gorasor.com/tag/ellen-degeneres/)
- [Ellie Goulding](https://gorasor.com/tag/ellie-goulding/)
- [email](https://gorasor.com/tag/email/)
- [email campaign](https://gorasor.com/tag/email-campaign/)
- [Email etiquette](https://gorasor.com/tag/email-etiquette/)
- [Email Marketing](https://gorasor.com/tag/email-marketing/)
- [Employee happiness](https://gorasor.com/tag/employee-happiness/)
- [Employee management](https://gorasor.com/tag/employee-management/)
- [Employee productivity](https://gorasor.com/tag/employee-productivity/)
- [Employment](https://gorasor.com/tag/employment/)
- [Empowerment](https://gorasor.com/tag/empowerment/)
- [engagement](https://gorasor.com/tag/engagement/)
- [event](https://gorasor.com/tag/event/)
- [Event Marketing](https://gorasor.com/tag/event-marketing/)
- [Event planner](https://gorasor.com/tag/event-planner/)
- [Event planning](https://gorasor.com/tag/event-planning/)
- [Events](https://gorasor.com/tag/events/)
- [Facebook](https://gorasor.com/tag/facebook/)
- [Facebook embedding](https://gorasor.com/tag/facebook-embedding/)
- [Facebook friends](https://gorasor.com/tag/facebook-friends/)
- [Facebook posts](https://gorasor.com/tag/facebook-posts/)
- [Facebook Search](https://gorasor.com/tag/facebook-search/)
- [Facebook tools](https://gorasor.com/tag/facebook-tools/)
- [Fall](https://gorasor.com/tag/fall/)
- [Family](https://gorasor.com/tag/family/)
- [Fantasy football](https://gorasor.com/tag/fantasy-football/)
- [Fashionable diaper bag](https://gorasor.com/tag/fashionable-diaper-bag/)
- [Father's day commercial](https://gorasor.com/tag/fathers-day-commercial/)
- [Fathers day](https://gorasor.com/tag/fathers-day/)
- [Fathers day marketing](https://gorasor.com/tag/fathers-day-marketing/)
- [Favorite products](https://gorasor.com/tag/favorite-products/)
- [Favorite word](https://gorasor.com/tag/favorite-word/)
- [Fiona the hippo](https://gorasor.com/tag/fiona-the-hippo/)
- [Firm](https://gorasor.com/tag/firm/)
- [Food](https://gorasor.com/tag/food/)
- [Foodie](https://gorasor.com/tag/foodie/)
- [Football](https://gorasor.com/tag/football/)
- [Fortune cookie](https://gorasor.com/tag/fortune-cookie/)
- [Four eyes](https://gorasor.com/tag/four-eyes/)
- [Frugal cooking](https://gorasor.com/tag/frugal-cooking/)
- [Frugal kitchen](https://gorasor.com/tag/frugal-kitchen/)
- [Fyre Festival](https://gorasor.com/tag/fyre-festival/)
- [Generation Y](https://gorasor.com/tag/generation-y/)
- [Generic brand](https://gorasor.com/tag/generic-brand/)
- [Gifts](https://gorasor.com/tag/gifts/)
- [Go Go Applesauce](https://gorasor.com/tag/go-go-applesauce/)
- [Goals](https://gorasor.com/tag/goals/)
- [Google](https://gorasor.com/tag/google/)
- [Graduation](https://gorasor.com/tag/graduation/)
- [Grammar](https://gorasor.com/tag/grammar/)
- [graphic design](https://gorasor.com/tag/graphic-design/)
- [Greek yogurt advertising](https://gorasor.com/tag/greek-yogurt-advertising/)
- [Grocery](https://gorasor.com/tag/grocery/)
- [Grocery app](https://gorasor.com/tag/grocery-app/)
- [Halloween](https://gorasor.com/tag/halloween/)
- [Happiness formula](https://gorasor.com/tag/happiness-formula/)
- [Happy](https://gorasor.com/tag/happy/)
- [healthcare](https://gorasor.com/tag/healthcare/)
- [Healthcare marketing](https://gorasor.com/tag/healthcare-marketing/)
- [Healthcare marketing management](https://gorasor.com/tag/healthcare-marketing-management/)
- [Holiday](https://gorasor.com/tag/holiday/)
- [Holiday cards](https://gorasor.com/tag/holiday-cards/)
- [Holiday gifts](https://gorasor.com/tag/holiday-gifts/)
- [Holiday lights](https://gorasor.com/tag/holiday-lights/)
- [Holidays](https://gorasor.com/tag/holidays/)
- [Home decor](https://gorasor.com/tag/home-decor/)
- [Homophones](https://gorasor.com/tag/homophones/)
- [Hope](https://gorasor.com/tag/hope/)
- [Hospital marketing](https://gorasor.com/tag/hospital-marketing/)
- [Hotels](https://gorasor.com/tag/hotels/)
- [How to be a good intern](https://gorasor.com/tag/how-to-be-a-good-intern/)
- [How to choose a marketing firm](https://gorasor.com/tag/how-to-choose-a-marketing-firm/)
- [How to have the best internship](https://gorasor.com/tag/how-to-have-the-best-internship/)
- [How to rock an internship](https://gorasor.com/tag/how-to-rock-an-internship/)
- [How to surprise your coworkers](https://gorasor.com/tag/how-to-surprise-your-coworkers/)
- [Huffington Post](https://gorasor.com/tag/huffington-post/)
- [Infographic](https://gorasor.com/tag/infographic/)
- [Infographics](https://gorasor.com/tag/infographics/)
- [Innocence Project](https://gorasor.com/tag/innocence-project/)
- [Innovation](https://gorasor.com/tag/innovation/)
- [Instagram](https://gorasor.com/tag/instagram/)
- [Intern](https://gorasor.com/tag/intern/)
- [Intern leadership training](https://gorasor.com/tag/intern-leadership-training/)
- [Internet marketing](https://gorasor.com/tag/internet-marketing/)
- [Internship](https://gorasor.com/tag/internship/)
- [Internships](https://gorasor.com/tag/internships/)
- [interview advice](https://gorasor.com/tag/interview-advice/)
- [Interviewing skills](https://gorasor.com/tag/interviewing-skills/)
- [iPad](https://gorasor.com/tag/ipad/)
- [iTunes](https://gorasor.com/tag/itunes/)
- [Job Hunting](https://gorasor.com/tag/job-hunting/)
- [Jobs](https://gorasor.com/tag/jobs/)
- [Journalism](https://gorasor.com/tag/journalism/)
- [Just for Fun](https://gorasor.com/tag/just-for-fun-50/)
- [Key messages](https://gorasor.com/tag/key-messages/)
- [KPIs](https://gorasor.com/tag/kpis/)
- [Kraft](https://gorasor.com/tag/kraft/)
- [Kroger](https://gorasor.com/tag/kroger/)
- [Krohn conservatory](https://gorasor.com/tag/krohn-conservatory/)
- [Leadership](https://gorasor.com/tag/leadership/)
- [Likes](https://gorasor.com/tag/likes/)
- [LinkedIn](https://gorasor.com/tag/linkedin/)
- [Live interviews](https://gorasor.com/tag/live-interviews/)
- [Local news](https://gorasor.com/tag/local-news/)
- [logo](https://gorasor.com/tag/logo/)
- [logo design](https://gorasor.com/tag/logo-design/)
- [logos](https://gorasor.com/tag/logos/)
- [Loyalty](https://gorasor.com/tag/loyalty/)
- [Management](https://gorasor.com/tag/management/)
- [maps](https://gorasor.com/tag/maps/)
- [market](https://gorasor.com/tag/market/)
- [Market communications](https://gorasor.com/tag/market-communications/)
- [Market research](https://gorasor.com/tag/market-research/)
- [Market Vitals](https://gorasor.com/tag/market-vitals/)
- [Marketing](https://gorasor.com/tag/marketing-50/)
- [Marketing agency Cincinnati](https://gorasor.com/tag/marketing-agency-cincinnati/)
- [Marketing analysis](https://gorasor.com/tag/marketing-analysis/)
- [Marketing campaign](https://gorasor.com/tag/marketing-campaign/)
- [Marketing Cincinnati](https://gorasor.com/tag/marketing-cincinnati/)
- [Marketing communications](https://gorasor.com/tag/marketing-communications/)
- [Marketing firm](https://gorasor.com/tag/marketing-firm/)
- [Marketing internship](https://gorasor.com/tag/marketing-internship/)
- [Martha Stewart](https://gorasor.com/tag/martha-stewart/)
- [Mascot Branding](https://gorasor.com/tag/mascot-branding/)
- [Maximizing internship](https://gorasor.com/tag/maximizing-internship/)
- [Mazunte](https://gorasor.com/tag/mazunte/)
- [McDonald's](https://gorasor.com/tag/mcdonalds/)
- [Media](https://gorasor.com/tag/media/)
- [Media pitch](https://gorasor.com/tag/media-pitch/)
- [Media Relations](https://gorasor.com/tag/media-relations-6/)
- [Meetings](https://gorasor.com/tag/meetings/)
- [Memory](https://gorasor.com/tag/memory/)
- [Mental Health](https://gorasor.com/tag/mental-health/)
- [Mentorship](https://gorasor.com/tag/mentorship/)
- [messaging](https://gorasor.com/tag/messaging/)
- [Meta](https://gorasor.com/tag/meta/)
- [Metaverse](https://gorasor.com/tag/metaverse/)
- [Millennials](https://gorasor.com/tag/millennials/)
- [Minnesota](https://gorasor.com/tag/minnesota/)
- [Mobile marketing](https://gorasor.com/tag/mobile-marketing/)
- [Mom](https://gorasor.com/tag/mom/)
- [Morning](https://gorasor.com/tag/morning/)
- [Morning person](https://gorasor.com/tag/morning-person/)
- [Movies and product placement](https://gorasor.com/tag/movies-and-product-placement/)
- [Moving](https://gorasor.com/tag/moving/)
- [Music](https://gorasor.com/tag/music/)
- [Music advertising](https://gorasor.com/tag/music-advertising/)
- [Music at work](https://gorasor.com/tag/music-at-work/)
- [music festival](https://gorasor.com/tag/music-festival/)
- [Music memory](https://gorasor.com/tag/music-memory/)
- [Names](https://gorasor.com/tag/names/)
- [Nashville](https://gorasor.com/tag/nashville/)
- [Netflix](https://gorasor.com/tag/netflix/)
- [Network](https://gorasor.com/tag/network/)
- [Networking](https://gorasor.com/tag/networking/)
- [New kids on the block](https://gorasor.com/tag/new-kids-on-the-block/)
- [New Year](https://gorasor.com/tag/new-year/)
- [New Year resolution](https://gorasor.com/tag/new-year-resolution/)
- [Newport on the levee](https://gorasor.com/tag/newport-on-the-levee/)
- [News](https://gorasor.com/tag/news/)
- [News outlets](https://gorasor.com/tag/news-outlets/)
- [Newspaper advertisements](https://gorasor.com/tag/newspaper-advertisements/)
- [Newspaper format](https://gorasor.com/tag/newspaper-format/)
- [NFT](https://gorasor.com/tag/nft/)
- [nkotb](https://gorasor.com/tag/nkotb/)
- [office](https://gorasor.com/tag/office/)
- [Office Culture](https://gorasor.com/tag/office-culture/)
- [Office decorating](https://gorasor.com/tag/office-decorating/)
- [office dog](https://gorasor.com/tag/office-dog/)
- [Office pets](https://gorasor.com/tag/office-pets/)
- [office wellness](https://gorasor.com/tag/office-wellness/)
- [Ohio](https://gorasor.com/tag/ohio/)
- [One stop agency](https://gorasor.com/tag/one-stop-agency/)
- [Online marketing](https://gorasor.com/tag/online-marketing/)
- [Online video](https://gorasor.com/tag/online-video/)
- [Oral B](https://gorasor.com/tag/oral-b/)
- [Organization](https://gorasor.com/tag/organization/)
- [Organizing](https://gorasor.com/tag/organizing/)
- [OTR AGLOW](https://gorasor.com/tag/otr-aglow/)
- [Otterbox](https://gorasor.com/tag/otterbox/)
- [Over-The-Rhine](https://gorasor.com/tag/over-the-rhine/)
- [Packaging](https://gorasor.com/tag/packaging/)
- [People magazine](https://gorasor.com/tag/people-magazine/)
- [Personal bio tips](https://gorasor.com/tag/personal-bio-tips/)
- [Personal brand](https://gorasor.com/tag/personal-brand/)
- [Personal branding](https://gorasor.com/tag/personal-branding/)
- [Physical Health](https://gorasor.com/tag/physical-health/)
- [Pinterest](https://gorasor.com/tag/pinterest/)
- [Pizza](https://gorasor.com/tag/pizza/)
- [Pizza Hut](https://gorasor.com/tag/pizza-hut/)
- [Planning](https://gorasor.com/tag/planning/)
- [Podcast](https://gorasor.com/tag/podcast/)
- [Podcasts](https://gorasor.com/tag/podcasts/)
- [Positioning](https://gorasor.com/tag/positioning/)
- [Possessives](https://gorasor.com/tag/possessives/)
- [Post](https://gorasor.com/tag/post/)
- [Posting](https://gorasor.com/tag/posting/)
- [Powerpoint](https://gorasor.com/tag/powerpoint/)
- [PR](https://gorasor.com/tag/pr/)
- [PR agency](https://gorasor.com/tag/pr-agency/)
- [PR campaign](https://gorasor.com/tag/pr-campaign/)
- [PR crisis](https://gorasor.com/tag/pr-crisis/)
- [PR fail](https://gorasor.com/tag/pr-fail/)
- [PR problem](https://gorasor.com/tag/pr-problem/)
- [PR tips](https://gorasor.com/tag/pr-tips/)
- [presentation](https://gorasor.com/tag/presentation/)
- [Presentations](https://gorasor.com/tag/presentations/)
- [President Obama](https://gorasor.com/tag/president-obama/)
- [Press release](https://gorasor.com/tag/press-release/)
- [Print industry](https://gorasor.com/tag/print-industry/)
- [Produce](https://gorasor.com/tag/produce/)
- [Product development](https://gorasor.com/tag/product-development/)
- [Product Marketing](https://gorasor.com/tag/product-marketing/)
- [Product Placement](https://gorasor.com/tag/product-placement/)
- [Productivity](https://gorasor.com/tag/productivity/)
- [Professional bio](https://gorasor.com/tag/professional-bio/)
- [project](https://gorasor.com/tag/project/)
- [Project Management](https://gorasor.com/tag/project-management/)
- [Proof reading](https://gorasor.com/tag/proof-reading/)
- [Proofing](https://gorasor.com/tag/proofing/)
- [Proofreading](https://gorasor.com/tag/proofreading/)
- [Proofreading tips](https://gorasor.com/tag/proofreading-tips/)
- [prsa](https://gorasor.com/tag/prsa/)
- [PRSA awards](https://gorasor.com/tag/prsa-awards/)
- [Public Communications](https://gorasor.com/tag/public-communications/)
- [Public Involvement](https://gorasor.com/tag/public-involvement-7/)
- [Public Involvement Plan](https://gorasor.com/tag/public-involvement-plan/)
- [Public Meetings](https://gorasor.com/tag/public-meetings/)
- [Public Relations](https://gorasor.com/tag/public-relations-49/)
- [Public relations agency](https://gorasor.com/tag/public-relations-agency/)
- [Public Relations Awards](https://gorasor.com/tag/public-relations-awards/)
- [Public relations tips](https://gorasor.com/tag/public-relations-tips/)
- [Public speaking](https://gorasor.com/tag/public-speaking/)
- [public works](https://gorasor.com/tag/public-works/)
- [Pumpkin](https://gorasor.com/tag/pumpkin/)
- [Pumpkin products](https://gorasor.com/tag/pumpkin-products/)
- [Pumpkins](https://gorasor.com/tag/pumpkins/)
- [Purchasing behavior](https://gorasor.com/tag/purchasing-behavior/)
- [Puzzles](https://gorasor.com/tag/puzzles/)
- [Rasor marketing](https://gorasor.com/tag/rasor-marketing/)
- [Rasor marketing communications](https://gorasor.com/tag/rasor-marketing-communications/)
- [Reading](https://gorasor.com/tag/reading/)
- [Real World](https://gorasor.com/tag/real-world/)
- [reality TV](https://gorasor.com/tag/reality-tv/)
- [Recipe](https://gorasor.com/tag/recipe/)
- [Recruiting](https://gorasor.com/tag/recruiting/)
- [Reporters](https://gorasor.com/tag/reporters/)
- [Research](https://gorasor.com/tag/research-8/)
- [Resilience](https://gorasor.com/tag/resilience/)
- [Resolution](https://gorasor.com/tag/resolution/)
- [Restaurant service](https://gorasor.com/tag/restaurant-service/)
- [Restaurants](https://gorasor.com/tag/restaurants/)
- [Resume](https://gorasor.com/tag/resume/)
- [Retail](https://gorasor.com/tag/retail/)
- [Revenge](https://gorasor.com/tag/revenge/)
- [Revolution](https://gorasor.com/tag/revolution/)
- [RFP](https://gorasor.com/tag/rfp/)
- [Ritz-Carlton](https://gorasor.com/tag/ritz-carlton/)
- [ROI](https://gorasor.com/tag/roi/)
- [Routine](https://gorasor.com/tag/routine/)
- [Royal baby](https://gorasor.com/tag/royal-baby/)
- [Royal baby news](https://gorasor.com/tag/royal-baby-news/)
- [Sales](https://gorasor.com/tag/sales/)
- [Sam's club](https://gorasor.com/tag/sams-club/)
- [Sarah Koenig](https://gorasor.com/tag/sarah-koenig/)
- [Search engine marketing](https://gorasor.com/tag/search-engine-marketing/)
- [Search engine optimization](https://gorasor.com/tag/search-engine-optimization/)
- [Search engines](https://gorasor.com/tag/search-engines/)
- [SeaWorld](https://gorasor.com/tag/seaworld/)
- [SeaWorld truth team](https://gorasor.com/tag/seaworld-truth-team/)
- [Selling](https://gorasor.com/tag/selling/)
- [SEM](https://gorasor.com/tag/sem/)
- [SEO](https://gorasor.com/tag/seo/)
- [Serial](https://gorasor.com/tag/serial/)
- [Service](https://gorasor.com/tag/service/)
- [Shopper](https://gorasor.com/tag/shopper/)
- [Shopping](https://gorasor.com/tag/shopping/)
- [Should I buy an iPad](https://gorasor.com/tag/should-i-buy-an-ipad/)
- [Sign-off](https://gorasor.com/tag/sign-off/)
- [simple](https://gorasor.com/tag/simple/)
- [Small business](https://gorasor.com/tag/small-business/)
- [Smart phones](https://gorasor.com/tag/smart-phones/)
- [Smartphone](https://gorasor.com/tag/smartphone/)
- [Smartphone cases](https://gorasor.com/tag/smartphone-cases/)
- [Smartphones](https://gorasor.com/tag/smartphones/)
- [Social hygiene](https://gorasor.com/tag/social-hygiene/)
- [Social marketing](https://gorasor.com/tag/social-marketing/)
- [Social Media](https://gorasor.com/tag/social-media-31/)
- [Social media advertising](https://gorasor.com/tag/social-media-advertising/)
- [Social media apps](https://gorasor.com/tag/social-media-apps/)
- [Social media etiquette](https://gorasor.com/tag/social-media-etiquette/)
- [Social media goals](https://gorasor.com/tag/social-media-goals/)
- [Social media language](https://gorasor.com/tag/social-media-language/)
- [Social media marketing](https://gorasor.com/tag/social-media-marketing/)
- [Social media myths](https://gorasor.com/tag/social-media-myths/)
- [social media strategy](https://gorasor.com/tag/social-media-strategy/)
- [Social media terms](https://gorasor.com/tag/social-media-terms/)
- [Social media tools](https://gorasor.com/tag/social-media-tools/)
- [Social media trends](https://gorasor.com/tag/social-media-trends/)
- [Social media videos](https://gorasor.com/tag/social-media-videos/)
- [Special Events](https://gorasor.com/tag/special-events/)
- [Spelling](https://gorasor.com/tag/spelling/)
- [Spelling bee](https://gorasor.com/tag/spelling-bee/)
- [Sports](https://gorasor.com/tag/sports/)
- [Spring break](https://gorasor.com/tag/spring-break/)
- [Start ups](https://gorasor.com/tag/start-ups/)
- [Steve Jobs](https://gorasor.com/tag/steve-jobs/)
- [Storytelling](https://gorasor.com/tag/storytelling/)
- [Strange](https://gorasor.com/tag/strange/)
- [Strategic campaign](https://gorasor.com/tag/strategic-campaign/)
- [Strategy](https://gorasor.com/tag/strategy/)
- [stress relief](https://gorasor.com/tag/stress-relief/)
- [Style](https://gorasor.com/tag/style/)
- [subject line](https://gorasor.com/tag/subject-line/)
- [Summer](https://gorasor.com/tag/summer/)
- [SummerinCincy](https://gorasor.com/tag/summerincincy/)
- [Super bowl](https://gorasor.com/tag/super-bowl/)
- [Super bowl ads](https://gorasor.com/tag/super-bowl-ads/)
- [Survey](https://gorasor.com/tag/survey/)
- [Suspense](https://gorasor.com/tag/suspense/)
- [SWOT analysis](https://gorasor.com/tag/swot-analysis/)
- [Talking points](https://gorasor.com/tag/talking-points/)
- [Target audience](https://gorasor.com/tag/target-audience/)
- [Taste of Belgium](https://gorasor.com/tag/taste-of-belgium/)
- [Team](https://gorasor.com/tag/team/)
- [Teamwork](https://gorasor.com/tag/teamwork/)
- [Tech](https://gorasor.com/tag/tech/)
- [Technology](https://gorasor.com/tag/technology/)
- [Teenagers and social media](https://gorasor.com/tag/teenagers-and-social-media/)
- [Television marketing](https://gorasor.com/tag/television-marketing/)
- [Thankful](https://gorasor.com/tag/thankful/)
- [Thanksgiving](https://gorasor.com/tag/thanksgiving/)
- [The Enquirer](https://gorasor.com/tag/the-enquirer/)
- [The office](https://gorasor.com/tag/the-office/)
- [The pitch](https://gorasor.com/tag/the-pitch/)
- [The proposal](https://gorasor.com/tag/the-proposal/)
- [Things to do in Chicago](https://gorasor.com/tag/things-to-do-in-chicago/)
- [This American Life](https://gorasor.com/tag/this-american-life/)
- [TikTok](https://gorasor.com/tag/tiktok/)
- [Time management](https://gorasor.com/tag/time-management/)
- [Tone](https://gorasor.com/tag/tone/)
- [Tourism](https://gorasor.com/tag/tourism/)
- [Traditional marketing](https://gorasor.com/tag/traditional-marketing/)
- [Transportation](https://gorasor.com/tag/transportation/)
- [Travel](https://gorasor.com/tag/travel/)
- [Travel apps](https://gorasor.com/tag/travel-apps/)
- [Traveling](https://gorasor.com/tag/traveling/)
- [Tumbler love](https://gorasor.com/tag/tumbler-love/)
- [Tumblers](https://gorasor.com/tag/tumblers/)
- [TV advertising](https://gorasor.com/tag/tv-advertising/)
- [TV marketing](https://gorasor.com/tag/tv-marketing/)
- [TV show guide](https://gorasor.com/tag/tv-show-guide/)
- [TV show ideas](https://gorasor.com/tag/tv-show-ideas/)
- [TV shows](https://gorasor.com/tag/tv-shows/)
- [Twitter](https://gorasor.com/tag/twitter/)
- [Twitter stories](https://gorasor.com/tag/twitter-stories/)
- [Vacation](https://gorasor.com/tag/vacation/)
- [Vacation activities](https://gorasor.com/tag/vacation-activities/)
- [Values](https://gorasor.com/tag/values/)
- [Vendor partners](https://gorasor.com/tag/vendor-partners/)
- [Video](https://gorasor.com/tag/video/)
- [Video advertising](https://gorasor.com/tag/video-advertising/)
- [Video marketing](https://gorasor.com/tag/video-marketing/)
- [Vine](https://gorasor.com/tag/vine/)
- [Viral marketing](https://gorasor.com/tag/viral-marketing/)
- [Virtual Meetings](https://gorasor.com/tag/virtual-meetings/)
- [Voice](https://gorasor.com/tag/voice/)
- [Volunteering](https://gorasor.com/tag/volunteering/)
- [Washington park](https://gorasor.com/tag/washington-park/)
- [Waterproof phone](https://gorasor.com/tag/waterproof-phone/)
- [Website design](https://gorasor.com/tag/website-design/)
- [Website development](https://gorasor.com/tag/website-development/)
- [wellness](https://gorasor.com/tag/wellness/)
- [What's in a name](https://gorasor.com/tag/whats-in-a-name/)
- [Winning](https://gorasor.com/tag/winning/)
- [Women](https://gorasor.com/tag/women/)
- [word](https://gorasor.com/tag/word/)
- [words](https://gorasor.com/tag/words/)
- [Work Commute](https://gorasor.com/tag/work-commute/)
- [Work Culture](https://gorasor.com/tag/work-culture/)
- [Work ethic](https://gorasor.com/tag/work-ethic/)
- [Work flow](https://gorasor.com/tag/work-flow/)
- [Work from home](https://gorasor.com/tag/work-from-home/)
- [Work Humor](https://gorasor.com/tag/work-humor/)
- [work life](https://gorasor.com/tag/work-life/)
- [Work/life balance](https://gorasor.com/tag/worklife-balance/)
- [Workplace](https://gorasor.com/tag/workplace/)
- [workplace wellness](https://gorasor.com/tag/workplace-wellness/)
- [Writing](https://gorasor.com/tag/writing-18/)
- [Writing skills](https://gorasor.com/tag/writing-skills/)
- [Writing Style](https://gorasor.com/tag/writing-style/)
- [Writing tips](https://gorasor.com/tag/writing-tips/)
- [Yogurt](https://gorasor.com/tag/yogurt/)
- [YouTube](https://gorasor.com/tag/youtube/)
- [Content creation](https://gorasor.com/tag/content-creation/)
- [Marketing Framework](https://gorasor.com/tag/marketing-framework/)
- [Influencer Marketing](https://gorasor.com/tag/influencer-marketing/)
- [Tips and Tricks](https://gorasor.com/tag/tips-and-tricks/)
- [Traffic](https://gorasor.com/tag/traffic/)
- [Infrastructure](https://gorasor.com/tag/infrastructure/)
- [Metrics](https://gorasor.com/tag/metrics/)
- [Measurement](https://gorasor.com/tag/measurement/)
- [Trending](https://gorasor.com/tag/trending/)
- [Self Care](https://gorasor.com/tag/self-care/)
- [Lifestyle](https://gorasor.com/tag/lifestyle/)
- [Stress Management](https://gorasor.com/tag/stress-management/)
- [Practical Knowledge](https://gorasor.com/tag/practical-knowledge/)
- [Reputation](https://gorasor.com/tag/reputation/)
- [Authenticity](https://gorasor.com/tag/authenticity/)
- [First Impression](https://gorasor.com/tag/first-impression/)
- [Career](https://gorasor.com/tag/career/)
- [Construction](https://gorasor.com/tag/construction/)
- [Government](https://gorasor.com/tag/government/)
- [transparency](https://gorasor.com/tag/transparency/)
- [Color](https://gorasor.com/tag/color/)
- [Comments](https://gorasor.com/tag/comments/)
- [Captions](https://gorasor.com/tag/captions/)
- [Reels](https://gorasor.com/tag/reels/)
- [AI](https://gorasor.com/tag/ai/)
- [Curiosity](https://gorasor.com/tag/curiosity/)
- [Professional skills](https://gorasor.com/tag/professional-skills/)
- [Book publishing](https://gorasor.com/tag/book-publishing/)
- [Trust](https://gorasor.com/tag/trust/)
- [Collaborations](https://gorasor.com/tag/collaborations/)
- [Design tools](https://gorasor.com/tag/design-tools/)
- [Quality Assurance](https://gorasor.com/tag/quality-assurance/)