The Client: Kentucky Transportation Cabinet (KYTC)   The Challenge: To encourage drivers of the Brent Spence Bridge to “Know Their Lane” and “Plan Their Drive” to avoid traffic on the bridge by seeking other routes.   Our Solution: Once we got the “green light” on the 2017 maintenance, our team had three weeks to develop […]

The Client: Kentucky Transportation Cabinet (KYTC)   The Challenge: “A semi-truck containing flammable material crashed in the middle of the Brent Spence Bridge, which carries 150,000+ vehicles daily along the I-71/I-75 artery from Northern Kentucky to Cincinnati. The bridge has been suddenly closed for inspection, evaluation, and repair. We need crisis communications to provide ongoing […]

Client: The Summit Hotel, a AAA Four Diamond boutique luxury hotel with over 32,000 square feet of indoor and outdoor event space.   The Challenge: “How do we engage The Summit’s online community and increase public awareness of The Summit as a Preferred Hotels & Resorts independent and boutique luxury hotel, while building a reputation as […]

The Client: Festo, a global leader in automation technology and technical training solutions, serving more than 35 industries in 61 countries.   The Challenge: “Since opening our North American headquarters in Mason in 2015, we realized the need to increase awareness of Festo in the region. Also, we needed to make sure people know what […]

UC Health The Client: UC Health, a top academic health system serving greater Cincinnati The Challenge: “We want to connect patients to our world-class healthcare with simpler, concise, and more engaging content.” Our Solution: UC Health’s marketing team was working with several outside partners – including Rasor – to create a brand-new website. The internal […]

The Hill Hear Better Clinic The Client: The Hill Hear Better Clinic, a multilocation audiology practice The Challenge: “Our previous website, social media presence, collateral materials and marketing /communications efforts were created and managed by a national firm that featured generic copy and visuals and was more retail- focused vs. health care-focused. Our materials didn’t […]

HealthPoint Family Care The Challenge: “Our team offers excellent and convenient healthcare services, but consumers don’t know us, and don’t know that we also offer dental and mental health services.” Our Solution: We started with market research and a thorough competitive review, including client interviews. Then, we developed a messaging strategy that was then translated […]

Serene Suites The Client: A memory care community in Blue Ash, OH specially designed for people living with Alzheimer’s and related dementias. The Challenge: “We are developing a new memory care community with an innovative, holistic service approach unlike anything in our marketplace. But we have no name recognition and aren’t part of big corporation. […]

Werk Westbourne Enhancement High Rate Treatment Facility The Client: Black & Veatch, for the Metropolitan Sewer District of Greater Cincinnati (MSD) Their Challenge: MSD is required by federal mandate to construct an Enhanced High Rate Treatment (EHRT) facility within a residential neighborhood to reduce the amount of raw sewage spilling into a local creek, and wants […]

KY 536 Scoping Study The Client: Parsons Brinckerhoff, for the Ohio-Kentucky-Indiana Regional Council of Governments (OKI) Their Challenge: “For this project to be a success, we need to actively engage local residents, property owners, businesses and local and regional community leaders in the process of identifying a preferred alternative for improvements to KY 536, between KY 17 […]