Author Archives: Lynn Corbitt

28 Jun
15 Jun
9 Mar

Do You Know What GOST Stands For?

By Lynn Corbitt, Account Executive

When you work with a marketer, chances are at some point they’ll use the acronym GOST. (And no, that’s not a misspelling of “ghost!) If they don’t use the acronym, then they’re likely just skipping that part and going straight to the four words themselves: goals, objectives, strategies and tactics. A great plan is more likely to deliver great results, which is what happened for one of our clients, Mercy Health.

29 Dec

Don’t Lose Track of Your Goal

By Lynn Corbitt, Account Executive

As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.

22 Sep

Do Your Customers Know What They Really Want or Need?

By Lynn Corbitt, Account Executive

Have you ever created a marketing campaign that you thought was going to hit it out of the park? You were able to touch on all the benefits of your product without being too salesy, and your tone and word choice was spot-on. When you finally rolled it out, though, it fell a little flat with your audience.