Libby Hagedon, Account Executive
Libby Hagedon brings more than 10 years of digital marketing and social media expertise to the Rasor team. As an Account Executive, Libby provides strategic support for clients with Facebook, Twitter, Instagram and whatever the next platform of the future may be. Her expertise in all-things-digital dovetails well with her love for the details; data-driven decisions are her favorite kind of decisions.
Libby started her career at Rasor in its early days, as an intern during her college years before heading out west to the desert of Phoenix. There, she honed her craft as a digital marketing manager at a local health club, handling the online presence of four locations across the Phoenix metro. Libby assisted in the successful launching of a new location, new website launch and video production during her tenure. When she decided to move back to the Midwest (the best), an opportunity arose at Rasor and she jumped!
Having been on the agency, client, in-house and freelance side of publications and marketing, Libby brings her digital marketing and public relations prowess to Rasor clients including Icon Solar, HealthPoint Family Care, The Summit Hotel, Convergys, UC Health and KZF Design.
Libby earned a Bachelor of Arts degree in Integrated Strategic Communications from the University of Kentucky, learning a combined approach to both marketing and public relations. In her free time, she enjoys movies, cross-stitch, yoga and playing with her two young kids.
What’s something that people might not know about you?
I’m a good shot! I won an archery competition in summer camp and received a marksmanship medal too. It was with a Daisy pellet gun, but still.
Which app would be the last you’d delete from your phone? Why?
Instagram. I love staying in touch with friends and seeing their lives grow and change, but I also love seeing what other brands are doing on the platform and keeping up with trends.
What’s your favorite thing about working in social media?
I love that it’s constantly evolving and changing, and that it’s at the forefront of communication. More and more people are getting their information from social media, and it’s up to us as professionals to make sure that we share the right message at the right time.
When it comes on the radio, what song do you have to turn up really loud?
Cuz I Love You – Lizzo That song was made to be played so loud that you can’t hear yourself singing off key.