Author Archives: Libby Esterle

12 Dec

The ABCs of TV

By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]

16 Oct
18 Sep
20 Jun

Website Best Practices

By Libby Esterle, Senior Account Executive   Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]

23 Apr
2 Jan

Building a Team – One Fun Activity at a Time

At Rasor Marketing Communications we are fortunate to have a great team of people who work well together. From working moms to recent college graduates and interns to a couple of empty-nesters, our diverse team gets along really well. And this goes beyond just work. We often come together to enjoy healthy and delicious lunch […]

30 May

A Pay-Per-Click Primer, Part 2

By Libby Esterle, Senior Account Executive    Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign.    As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your […]

20 Apr

A Pay-Per-Click Primer, Part 1

Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages.  A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search.   These are ads that appear at the top of the web search page when […]

29 Mar

Memorable Ads Throughout the Ages

By Libby Esterle, Senior Account Executive  I recently ran across an article in Ad Age (a popular outlet for those of us who work in the marketing and communications field) that listed, in their opinion at least, the most interesting ad campaigns of the 21st century. The article got me thinking about what ads I remember well throughout the years and why they stick […]

22 Feb

I Can Manage

By Libby Esterle, Senior Account Executive   I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition […]