Author Archives: Libby Esterle

4 Jun

My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing

By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]

18 Mar

The Importance of Proper Word Choice

By Libby Esterle, Senior Account Executive Jimmy Fallon is known for his witty banter, self-deprecating humor and good-natured teasing. From sharing hilarious “Mom Texts” submitted by his Twitter followers, to watching his epic Lip Sync Battles with the likes of Paul Rudd and Emma Stone, to his “The Tonight Show” celebrity interviews, he can always […]

6 Feb

Good, Clean Communications

How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]

8 Jan
12 Dec

The ABCs of TV

By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]

16 Oct
18 Sep
20 Jun

Website Best Practices

By Libby Esterle, Senior Account Executive   Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]

23 Apr
2 Jan

Building a Team – One Fun Activity at a Time

At Rasor Marketing Communications we are fortunate to have a great team of people who work well together. From working moms to recent college graduates and interns to a couple of empty-nesters, our diverse team gets along really well. And this goes beyond just work. We often come together to enjoy healthy and delicious lunch […]