Author Archives: Libby Esterle

6 Feb

Good, Clean Communications

How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]

8 Jan
12 Dec

The ABCs of TV

By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]

16 Oct
18 Sep
20 Jun

Website Best Practices

By Libby Esterle, Senior Account Executive   Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]

23 Apr
2 Jan

Building a Team – One Fun Activity at a Time

At Rasor Marketing Communications we are fortunate to have a great team of people who work well together. From working moms to recent college graduates and interns to a couple of empty-nesters, our diverse team gets along really well. And this goes beyond just work. We often come together to enjoy healthy and delicious lunch […]

30 May

A Pay-Per-Click Primer, Part 2

By Libby Esterle, Senior Account Executive    Recently, I wrote a blog about Pay-Per-Click (PPC) ads, discussing what PPC ads are, how they work and the advantages of running a PPC (also called Google AdWords or paid search) campaign.    As discussed, PPC is a great, fast and easy way to improve your search rankings by moving your […]

20 Apr

A Pay-Per-Click Primer, Part 1

Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages.  A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search.   These are ads that appear at the top of the web search page when […]