Libby Esterle, Senior Account Executive
Libby brings more than 20 years of account management, communications and public relations experience to Rasor Marketing Communications. As a senior account executive, she provides marketing and crisis communications plan development, communication audit work, branding and key messaging, feature articles and collateral material development, website development and support and media, community and public relations activities for a wide variety of clients, including The City of Mason, The Christ Hospital Health Network, Greater Cincinnati Water Works, UC Health and KZF Design.
Libby’s work at Rasor has also resulted in multiple Blacksmith Awards from the Public Relations Society of America and she is a regular contributor to Rasor’s award-winning blog.
Upon relocating to Cincinnati in 1999, Libby joined one of Cincinnati’s largest public relations agencies, where she spent five years as a senior account executive and business development lead. She moved into the non-profit world in 2004, spending three years as the marketing and communications manager for The Leukemia & Lymphoma Society, Southern Ohio Chapter. Prior to joining Rasor, Libby worked in the PR department at Justice & Young Marketing and Public Relations.
Libby earned a B.A. in speech communications and a B.A. in psychology from Gustavus Adolphus College in St. Peter, MN where she graduated with honors.
What’s your favorite movie quote?
“You have a freak flag. You just don’t fly it.” Ben Stone (Luke Wilson) to Meredith (Sarah Jessica Parker) in The Family Stone.
When did you know you wanted to work in communications?
I knew I wanted to work in communications when I began pursuing my second major, Speech Communications, and earned straight As. This was reinforced after taking a career detour post-college, working in sales and IT recruiting and hating it (even though I was successful- that’s a sure sign you’re in the wrong business). I was fortunate to have an opportunity to refocus my career on communications when I relocated to Cincinnati and joined a PR agency.
What do you enjoy about working with clients?
I think what I enjoy most about working with clients and in an agency setting is the variety. The variety of work we provide and the variety of different personalities we interact with on a regular basis. New and fun challenges are around every corner.