Author Archives: Guest Blogger

18 Apr
27 Feb

Wendy’s Twitter Account: A Case Study

Wendy’s: widely known for its fast food, but also known for their quick-witted Twitter page. If you haven’t followed the page, what are you doing with your Twitter account? The restaurant chain consistently serves sass on this platform, posting multiple times a day and frequently responding to mentions. People don’t just follow this account for […]

14 Nov

When Radical Candor Is Actually the Kindest Feedback

By Christa Skiles    In my free time – or at least the treasured little free time I insist upon each night before I fall asleep, when the dog has finally crashed from his evening walk and I’ve put the smartphone down for good – I love to read. Most often, my taste leans toward fiction, but I also love a good nonfiction […]

10 May

Short To-Do List Today? Here Are Some Tasks to Add

In the fast-paced and constantly moving marketing communications industry, there are some days where we have mile long to-do lists and 12 hour days and others when we’re done with our client work at lunch time. So when you’ve crossed off everything you had to do, here’s what you can add to your to-do list. […]

3 May

Three Tips to Help You Become a Better Writer

Writing is one of our main areas of expertise at this Cincinnati marketing and communications agency. Writing is a powerful form of communication, and it’s something that I believe everyone can, and should, feel confident doing. Whether you’re volunteering and need to send out an email to your team, you’re checking in with your child’s […]

29 Nov

Plants and happiness in the office

A purple orchid sits on my desk near the window. Its silent, natural beauty a sharp contrast to the practical, functional tools I have on my desk. Sometimes while I’m looking around in exasperation when the printer is acting up or my email won’t load fast enough, I’ll see the orchids and think, Well, at […]

8 Nov

Babies: Do They Have Privacy Rights on Social Media?

Working in social media marketing I often think about this new generation of tech-savvy kids (and how I can keep up with them), and the even younger kiddos who are being brought up after them. A new generation of kids are being brought up in a world that has never existed before, a world where social media has existed since their births. A world where it […]

1 Nov

Networking Ideas for Public Works Professionals

As the saying goes, it’s not what you know, it’s who you know. Below are networking ideas for public works professionals. Some of these ideas are specific to the Cincinnati region and Ohio, but you can most likely find something similar in your town and state.     Local Chambers   Business Chambers are always holding events where people with a variety of […]

20 Sep

Why You Need Key Messages for Your Public Works Projects

From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]

13 Sep