Author Archives: Erika Turan

4 Nov
24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

15 Apr

How to Make Your Call-to-Action Really Work

By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]

20 Feb
31 Dec
10 Jul
19 Jun

19 Things to Do in Cincinnati This Summer

By: Erika Turan   Our Cincinnati-based marketing and communications agency is proud to call the Queen City home. Some of us are natives, but many of us are transplants from other parts of the U.S. But, no matter how we got here, we love exploring Cincinnati, and it seems like the list of things to […]

15 May

3 Branding Lessons from Game of Thrones

By Erika Turan Even if you haven’t kept up with the show, it’s hard to miss Game of Thrones right now. HBO just debuted the series’ final season, and the juggernaut is not to be messed with. The series eight premiere brought in a record 17.4 million viewers. Not too shabby in a world of approximately one […]

31 Oct

In Defense of Thought: Sometimes You Just Need a Moment

By Erika Turan   How many meetings have you had this week? (I don’t know, Erika. It’s only Tuesday, and I’ve lost count.) How many hours a week do you spend in meetings? (How many hours are there in a week? That’s how many I spend in meetings.) Do you leave those meetings with a […]

17 Oct

Your agency wants to know your budget? Tell them.

You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]