Author Archives: Erika Turan

18 May

Telling a Patient Story? Tips for a Great Interview

By Erika Turan, APR, Senior Account Executive   We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]

9 Feb

The Cincinnati Bengals are Going to the Super Bowl: 12 Things You Didn’t Know About When a Brand Comes to Life

By Erika Turan, APR, Senior Account Executive

It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.

26 Jan

Everything You Need to Know About Marketing and PR, According to Ted Lasso (Plus: the Biscuit Recipe)

By Erika Turan, APR, Senior Account Executive

Have you jumped on board Apple TV’s hit, Ted Lasso? The heartfelt, quirky, funny series stars Jason Sudeikis as Ted, a small-time American football coach who takes a job coaching a professional soccer club in England, despite having zero experience coaching (or playing) soccer. His appointment as head coach for AFC Richmond is either the worst idea in history, or a genius move no one saw coming.

3 Nov

Small Marketing Budget? Try This Easy Hack

By Erika Turan, APR, Senior Account Executive

Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.

14 Jul
7 Apr
10 Feb

TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)

By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]

4 Nov
24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

15 Apr

How to Make Your Call-to-Action Really Work

By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]