Author Archives: Erika Turan

14 Jul
7 Apr
10 Feb

TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)

By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]

4 Nov
24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

15 Apr

How to Make Your Call-to-Action Really Work

By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]

20 Feb
31 Dec
10 Jul
19 Jun

19 Things to Do in Cincinnati This Summer

By: Erika Turan   Our Cincinnati-based marketing and communications agency is proud to call the Queen City home. Some of us are natives, but many of us are transplants from other parts of the U.S. But, no matter how we got here, we love exploring Cincinnati, and it seems like the list of things to […]