Author Archives: Brittnay Bell

30 Jun

Headed Back to the Office? Us too. What We’ll Miss, and Three Things We’re Looking Forward to.

By Brittnay Bell, Account Executive

Who would have thought that we were going to spend more than a year working exclusively from home?! Not me. I remember last February when COVID was just a whisper in the news and a thing of rumors and speculation. After months of an all-consuming pandemic, vaccination rates are on the rise, and the country is establishing a new normal. As a part of that new normal, some people are pining for their office and face-to-face interaction, and others are dreading the day they’ll have to ditch the sweatpants and waist-up Zoom attire.

19 May
24 Feb
13 Jan

Social Strategy 2021: Focus on Engagement, Not Follower Count

By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]

16 Dec
19 May

Social Media for Government Agencies

Are you considering adding social media to your communications plan? Maybe your agency is on various social networking sites, but you aren’t sure if you’re using social media as effectively as you could? We’ve pulled together the best practices our agency follows when launching, evaluating, and pivoting social media plans for government agencies. First, you […]

1 Apr

5 Pro Tips for Working from Home

By Brittnay Bell, Account Executive COVID-19 has upended most of our daily lives. From self-quarantine, to becoming teachers for our children overnight, while also working from home, and cooking most – if not all – of our daily meals. These changes have had a massive impact on our lives, and it can get hectic and […]

22 Jan

Having Fun With Your 404 Message

By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]

27 Nov

Influencer Marketing 102: Measuring the Success of your Brand Partnership

By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]

24 Nov

Influencer Marketing 101

Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]