Tag Archives: Twitter

28 Jul

Events are Back! Is Your Social Media Strategy Ready? 

By Libby Esterle, Senior Account Executive

Recently, we put together a series of social media best practices and recommendations for a client and I thought, why not also share some of our insights on our very own social media platforms? So, as our world continues to open back up and people are starting to attend events again (I, for one, am looking forward to resuming our weekly wine tastings at Country Fresh Farm Market) , here are some tips and tricks for leveraging social media at events:

24 Mar

Three Questions That Can Help You do More with Less on Social Media

By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]

10 Mar

Social Media Fumble? How to Move on (and Avoid It Next Time)

By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]

6 Sep
1 Feb
23 Apr

The Art of Marketing in 140 Characters or Less

By Kasi Detmer, Account Associate I often find myself grumbling when writing tweets for marketing clients when I’m one character over the 140 limit. “But I NEED that hashtag, I NEED that word.” The character limit is what makes Twitter so amazing and so frustrating. Lately I’ve been fascinated by short stories that meet the […]

26 Mar