Tag Archives: Strategy

9 Mar

Do You Know What GOST Stands For?

By Lynn Corbitt, Account Executive

When you work with a marketer, chances are at some point they’ll use the acronym GOST. (And no, that’s not a misspelling of “ghost!) If they don’t use the acronym, then they’re likely just skipping that part and going straight to the four words themselves: goals, objectives, strategies and tactics. A great plan is more likely to deliver great results, which is what happened for one of our clients, Mercy Health.

12 Jan

Refresh, Re-Evaluate and Re-NEW YEAR

By Victoria Knepp, Account Executive

The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.

Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.

15 Dec
1 Dec

Practice Makes (Email Marketing) Perfect, Part I

By Libby Esterle, Senior Account Executive

Over the summer I shared some best practices and recommendations for leveraging social media at events and figured a nice follow up would be to do the same for email marketing. Much like websites, email marketing is here to stay and, when used strategically and thoughtfully, it can be a vital resource to maintain and build a loyal customer base and generate and convert leads.

3 Nov

Small Marketing Budget? Try This Easy Hack

By Erika Turan, APR, Senior Account Executive

Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.

13 Jan

Social Strategy 2021: Focus on Engagement, Not Follower Count

By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]

30 Dec

Are You Paying Attention?

How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many […]

4 Jun

My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing

By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]

9 Apr

Huffington Post A Brand Divided or Brilliant Strategy

By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]

4 Sep

4 Reasons Why Your Company Needs Key Messages

By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but […]