Tag Archives: Strategy

4 Jun

My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing

By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]

9 Apr

Huffington Post A Brand Divided or Brilliant Strategy

By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]

4 Sep

4 Reasons Why Your Company Needs Key Messages

By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but […]

10 Dec
17 Jan

3 things your marketing communications agency isn’t telling you

By Erika Turan Senior Account Executive For 15 years, I worked in corporate public relations and marketing departments. Some were big, some were small. But they gave me a unique perspective now that I work on the other side of the coin in a marketing agency. So as someone who was once in your shoes, […]