Tag Archives: Social Media

28 Jun
15 Jun
20 Apr
6 Apr

The Almighty Algorithm: What it is, and why you should care about it. 

By Victoria Knepp, Consultant

Tell me you’re in marketing, without telling me you’re in marketing… 

Me on the phone with my mom: Well, if you’re scrolling and you stop your scroll to look at something for even a few seconds, that tells the Instagram algorithm you’re interested in that. So, you’ll get more content like that in the future. 

My mom: … 

23 Mar

Twin College Basketball Stars Are Poised to Make $1 Million in Endorsements. Is This Just the Beginning of NIL Opportunities for Brands?

By Matt Fickenworth, Account Associate

Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.

12 Jan

Refresh, Re-Evaluate and Re-NEW YEAR

By Victoria Knepp, Account Executive

The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.

Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.

29 Dec

Don’t Lose Track of Your Goal

By Lynn Corbitt, Account Executive

As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.

15 Dec
3 Nov

Small Marketing Budget? Try This Easy Hack

By Erika Turan, APR, Senior Account Executive

Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.

8 Sep

Rebranding Our Twitter: The Results (Part Two)

By Matt Fickenworth, Intern

Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.