Tag Archives: Social Media

13 Aug

How to Use Instagram Stories to Engage Your Audience

By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]

24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

29 May

Are Your Photos the Right Size for Instagram?

By Ian Marker, Account Associate   Over 95 million photos and videos are shared on Instagram each day and with accounts depicting epic travel scenery or mouthwatering food setups, we can tell that not many posts are taken inside the native Instagram app anymore. More often than not, we’re transferring our best photos, shot on […]

6 Sep
9 Aug

Everything I Need to Know About Facebook I Learned from Fiona the Baby Hippo

There’s a lot of divisiveness in today’s headlines, but there’s one story that virtually every Cincinnatian I know has rallied around this summer — that’s the tale of the Cincinnati Zoo and Botanical Garden’s media darling, Fiona the baby hippo. Unless you’ve been living under a rock or managed to avoid every imaginable news outlet, […]

12 Jul
17 May

Stuck with a Blank Page? Here’s Where to Look for Inspiration

Oftentimes when our team creates blogs, we’re inspired by client work, industry news or random sources of information (like pizza or office dogs). But, every once in a while, writer’s block hits and it feels impossible to come up with anything uniquely new. So, we turn to some of our favorite sources of inspiration to […]

3 May

The Fyre Festival and the Power of Marketing

If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]

22 Feb

Three Tips for Producing an Animated Video About Your Public Works Project

Second only to Facebook, the video-sharing social media site, YouTube, is one of the most-used social media platforms. This says a lot about an Internet user’s preference for video. Video should be included in your public involvement approach since it’s an increasingly popular way to explain information, and can enhance your ability to reach your […]

1 Feb