Tag Archives: Purchasing behavior

9 May

The Name Game

By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly  adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]