Tag Archives: Product Placement

27 Oct


By Victoria Knepp, Account Associate  As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]

29 Oct

Here Are Some Marketing Tie-Ins We Actually Want to See

By Erika Turan, Senior Account Executive Have you heard about “50 Shades of Grey?” Of course you have. The salacious novel burst onto best seller lists in 2012 and has since spun off everything from sexy hotel packages to a controversially-cast movie currently in development. But are you ready for the official “50 Shades” wine? […]

29 Nov

2 things to love (and hate) about product placement

 By Erika Turan, APR, Senior Account Executive As a proud member of Gen X (holla for Depeche Mode and Tiger Beat!), I very distinctively remember watching TV shows and movies where every product on-screen was hidden. That kid wasn’t drinking a Coke, he was drinking something labeled “Soda.” His mom wasn’t in the laundry room […]