Tag Archives: Media

27 Oct

Media, Ads and You: The Love Triangle You Can’t Escape

By Victoria Knepp, Account Associate  As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]

9 Apr

Huffington Post A Brand Divided or Brilliant Strategy

By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]

19 Nov

So You Want Your Story in The New York Times: 4 Tips for Pitching Stories to Media

By Kasi Detmer, Account Associate You want to come across as the savvy public relations professional that you are but it can seem intimidating to think about pitching stories to major media outlets. As a Cincinnati public relations professional I spend a lot of my time doing media relations, a part of that being spent […]

17 Apr

Between Two Ferns with Zach Galifianakis: Obama’s Marketing Brilliance

By: Jimmy Caccamo, Account Associate If you haven’t watched actor Zach Galifianakis’s “Between Two Ferns” then you’re missing out. “Between Two Ferns” is an internet comedy series that airs on the website Funny or Die and has an average of 7 million views per video. The shows consist of Zach Galifianakis being, well Zach Galifianakis. […]

5 Nov

Four Things to Consider When Timing Your Media Pitch

By: Kaity Dunn, Account Associate I recently had a meeting about ongoing public relations efforts for a Cincinnati client of ours with my colleague, Betty Hull. A large portion of our meeting involved discussing the best approach for timing media pitches near the large calendars she had drawn on the whiteboard that depicted the remaining […]