Tag Archives: Facebook

24 Mar

Three Questions That Can Help You do More with Less on Social Media

By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]

10 Mar

Social Media Fumble? How to Move on (and Avoid It Next Time)

By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]

11 Oct

Facebook Advertising Tips You Should Know

By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]

1 Feb
24 Sep

The Facebook Improvements that Should Exist

Mashable’s article about Facebook features that should exist (such as an explanation with a relationship status change) got me thinking about notifications that I would like to see on Facebook: 1. If someone is posting a cryptic status update fishing for attention and responses, they should be required to show up in a different color […]

30 Jun

You’re Not Just a Consumer Anymore, You’re a Friend

By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]

26 Mar
21 Jan

Searching Facebook

By Kasi Detmer, Account Associate Finally! Facebook has enabled the search bar with the ability to search for past posts. No more scrolling back through every single one of the last year’s posts, or trying to remember which album you saved a picture to while waiting for the 600 pictures to load so that you […]

27 Mar

What Embedded Facebook Posts Can Do for You and Your Business

By Kasi Kinnett, Account Associate Facebook has yet another new tool for the business owner or marketing strategist. Following in Twitter’s footsteps, Facebook is now allowing embedded posts. What does this mean? Simply put, a public Facebook post can be put right onto a website and appears as it does on Facebook, the exact same […]

20 Mar

Teens Embarrassed to Be on Facebook

By Kasi Kinnett, Account Associate Teens are leaving Facebook in droves, according to a study done by GlobalWebIndex (GWI). This comprehensive social media study showed that at the beginning of 2013, Facebook had a drop of 29 percent among active teen users, and an 11 percent drop overall in 2013. The reason for this decrease […]