Tag Archives: Digital marketing

11 Oct

Facebook Advertising Tips You Should Know

By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]

26 Aug

What Are Marketers Measuring Right Now?

By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]

3 Dec

NKOTB Gets S-E-X-Y?

By Erika Turan, APR, Senior Account Executive I went to the New Kids on the Block concert a few weeks ago, I confess, somewhat sheepishly. And you know what? It was a blast. Like ‘em or not, Joey, Donnie, Jordan, Jonathan and Danny can sing and dance pretty darn well. There were pyrotechnics, the stage […]

7 May

The Importance of Content Marketing

Kaity Dunn Account Associate In the March 15, 2013 Cincinnati Business Courier article titled “Digital marketing evens playing field for the little guys,” James Ritchie highlights how small and medium-sized companies benefit from content marketing and social media engagement. Content marketing has proven to be less expensive than traditional advertising approaches, and it’s also where […]