Tag Archives: Creative Marketing

9 Dec

Your Fruit Punch Has a Face, Bread Dough Can Giggle and Your Appliances are Actually People

By Victoria Knepp, Account Associate Did that title sound weird to you? Well, it should. If I said Kool-Aid, Pillsbury and Maytag, would that make a little more sense? Make the connection? That right there folks, is the brilliance of brand personification. I’m sure by now you’ve seen the Maytag Man campaign, and if you […]

6 Mar

He Ransacks! He Cuddles! Chobani Yogurt Finds an Unlikely Mascot in a Bear

By Erika Turan, APR Senior Account Executive Chobani is a relative newcomer to the yogurt game but has already become the de facto mac daddy of the industry. Founded in 2007 with less than $1 million in loans by a 40-year-old Turkish immigrant, the company has since grown to exceed $1 billion in sales. Before […]