By Elyn Buscani (Account Manager) and Lauren Reed (Intern) Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]
By Victoria Knepp, Account Executive
The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.
Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.
By Erika Turan, APR, Senior Account Executive
Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.
By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]
By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]
How to Turn an RFP (Rather Frightening Prospect) into an RFP (Really Functional Process) Anyone who is reading this blog and knows me, likely knows that I am pretty Type A. Most definitely a creature of habit, I not only crave but THRIVE on routine. I am a planner who tends be well-organized, and I […]
By Jimmy Caccamo, Account Associate In my last blog I discussed content marketing and how B2B companies have difficulty on the content marketing front. In order to produce great content marketing you need to set some goals. What do you wish to accomplish? Raise awareness, promote a new service, portray company culture, etc.? After you’ve […]
By: Kaity Dunn, Account Associate Working for a Cincinnati marketing communications and PR agency means we have to keep our social media content strategies fresh and focused. The best way to decide what type of content to post to your social media channels is to first ask yourself and your company leadership this question: What […]