Tag Archives: Communications

20 Jan

Could You be Missing Out on Your Real Target Audience? Here’s what to do about it

By Emily Rogers, Digital Account Executive   We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]

30 Nov

Social Media Changes You Need to Know (Hint: Video is Taking Over)

Victoria Knepp, Consultant   Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]

13 Oct

Three Questions to Ask in Every Content-Generating Interview

By Lynn Corbitt, Account Executive   Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]

24 Aug
20 Jul

The All-Too-Often Talked About Company Culture: An Unofficial Thank You Letter To My Team

By Victoria Knepp, Consultant   Recently I was doing research for a client about company culture. Here’s what I found. This time last year, Gallup reported: 48% of U.S. employees were actively job searching. 74% of employees said they experienced burnout on the job at least “sometimes.” This year, Gallup reports: Fewer than 1 in […]

18 May

Telling a Patient Story? Tips for a Great Interview

By Erika Turan, APR, Senior Account Executive   We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]

4 May

Extra! Extra! Read All About It! How to Draft Attention-Getting Headlines

By Libby Esterle, Senior Account Executive   Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]

14 Jul
16 Dec
10 Sep