By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
By Lynn Corbitt, Account Executive Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]
By Sam Taylor, Intern At the time of this writing, my father — a man who prides himself on having read fewer than a dozen books in his lifetime — has just started his next book series. He’s indulging in fiction for the first time ever, and has selected the Percy Jackson & The […]
By Victoria Knepp, Consultant Recently I was doing research for a client about company culture. Here’s what I found. This time last year, Gallup reported: 48% of U.S. employees were actively job searching. 74% of employees said they experienced burnout on the job at least “sometimes.” This year, Gallup reports: Fewer than 1 in […]
By Erika Turan, APR, Senior Account Executive We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]
By Libby Esterle, Senior Account Executive Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]
By Erika Turan, APR, Senior Account Executive
It’s an irresistible siren call for many businesses and organizations, especially those with fledgling marketing efforts: if one message is good, 30 must be better.
There are just a few problems with that approach, unfortunately:
What my experience in planning virtual public meetings taught me – and how it’s helped me host virtual events with friends and family. By Brittnay Bell, Account Executive Like much of the rest of the world, the pandemic has forced much of my life online. I’ve hosted family holidays, a baby shower, and even attended […]
How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched “Six Feet Under,” courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into […]
