By Emily Rogers, Digital Account Executive In today’s day and age, there are many ways to measure success. Accurately measuring success is something that can make or break a company. Digital marketing has become an essential means for businesses to target their audiences, boost awareness and drive sales. The digital marketing sector offers endless ways […]
By Savannah Hedges, Account Associate. From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the […]
By Mimi Rasor, APR, President
Two weeks ago, we published Part One of this blog: an in-depth look at how the unfolding pandemic affected Rasor and the initial steps we took to ride out the storm. In Part Two, we look at the agency’s recovery and subsequent growth, and the lessons we learned.
By Mimi Rasor, APR, President
A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.
By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]
By Libby Esterle, Senior Account Executive About a year ago, I wrote a blog emphasizing the importance of carefully proofreading everything we draft and used a humorous personal Facebook post as an example. But, some things never change, and the need to carefully proof EVERYTHING we do at our Cincinnati marketing and communications firm, is […]
Jimmy Caccamo, Account Associate Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core, […]
By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed […]
By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
By Kaity Dunn Account Associate One of the things I enjoy about working at Rasor Marketing Communications is the collaboration and camaraderie I share with everyone who works here. A perk of working at this Cincinnati public relations agency is the “open floor” plan of our desks that enables me to quickly ask a question […]
