Tag Archives: Branding

24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

4 Jun

My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing

By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]

30 Jun

You’re Not Just a Consumer Anymore, You’re a Friend

By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]

11 Feb
12 Nov

4 Reasons Why Creating a Podcast Will Build Your Brand

By Jimmy Caccamo, Account Associate To be an effective communicator you will need an audience (and I’m not talking about the audience of stuffed animals you entertained in second grade.) Today, businesses are trying to get in front of consumers in creative ways, yet the mass communication channels that existed 10 years ago are not […]

27 Aug

Ellie Goulding: Teen Romance Queen

By: Jimmy Caccamo, Account Associate Ellie Goulding is a 28-year-old English singer-songwriter. She burst onto the scene in 2010. Goulding’s unique voice and heartfelt lyrics have captured the hearts of many men and women around the U.S. and the world. As a marketer working at a Cincinnati marketing and communications firm, my mind wanders to […]

11 Jul

McDonald’s Latest Mascot Mcstake

By: Kasi Detmer, Account Associate “Do you eat it or does it eat you?” “Hey @McDonalds is that Gary Busey?” “Happy Meal Mascot Arrested After Eating Three Children.” McDonald’s newest mascot has been met with somewhat negative, if not hilarious, responses. “Happy” is a wide-smiling promoter of “balanced and wholesome eating.” However, the giant set […]

27 Feb

A Love Letter to Delta Airline’s Branding

By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much […]

3 Dec

NKOTB Gets S-E-X-Y?

By Erika Turan, APR, Senior Account Executive I went to the New Kids on the Block concert a few weeks ago, I confess, somewhat sheepishly. And you know what? It was a blast. Like ‘em or not, Joey, Donnie, Jordan, Jonathan and Danny can sing and dance pretty darn well. There were pyrotechnics, the stage […]

3 Dec

Why a Clear Brand Identity Will Improve Your Business

Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with […]