Tag Archives: Analytics

29 Dec

Don’t Lose Track of Your Goal

By Lynn Corbitt, Account Executive

As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.

15 Dec
26 Aug

What Are Marketers Measuring Right Now?

By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]