Tag Archives: Advertising

17 Nov
29 Sep

How to Make your Advertising Dollars Work for You

By Libby Esterle, Senior Account Executive   Back in the day when I started in this industry, paid marketing (advertising) and non-paid marketing (PR, editorial/media relations/etc.) were separate animals and, as a result, advertising wasn’t typically something a traditional PR agency was involved with.  In fact, when I moved to Cincinnati in 1999, I worked […]

14 Sep

Mastering Short-Form Videos in 2022

By Lauren Reed, Intern   Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]

10 Aug

Shark! Gaining attention quickly

By Elyn Buscani (Account Manager) and Lauren Reed (Intern)   Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]

14 Jul
11 Oct

Facebook Advertising Tips You Should Know

By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]

13 Aug

How to Use Instagram Stories to Engage Your Audience

By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]

29 Jul

No Fail Tips for Presenting Ad Concepts

By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]

4 Jun

My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing

By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]

20 May

Marketing in the Time of Coronavirus

By Libby Hagedon, Account Executive Look for the helpers. – Fred Rogers Wake up. Check news. Go downstairs. Feed the kids. Take the long commute from the kitchen to the home office, open up the laptop, and start on today’s work. Sound familiar? It’s like the movie Groundhog Day in my house these days as […]