Senior Account Executive
As I survey my home, I realize sheepishly that despite my tendencies toward organization and de-cluttering, the house is riddled with things we don’t need. I’m not confessing all of them, but let’s just say you might find a Snuggie, a Chillow https://www.chillow.com/?gclid=CJnnu67Q5rgCFRSVMgodCzAAxw and a squeeze tube that lets me write cute messages to my kids with pancake batter.
For the purposes of this blog, I’m defining “need” as items that are seriously questionable. I know we don’t NEED the dozens and dozens of hotel shampoo samples we’ve accumulated over the years at my house, but we do need to wash our hair and someone will use them eventually. I’m talking about the truly silly or unnecessary. Read on for a few examples.
1. Kit Kat Minis. Seen these yet? Apparently the folks over at Nestle felt that the standard Kit Kat package, with its break-apart bars, could be simply too time-consuming to eat. So they created Kit Kat Minis, which are, of course bite-size versions of regular Kit Kats. Nestle is marketing them as the substitute for regular Kit Kats when you only have time for a short break.
To which I say, just how short is your break that eating Kit Kat minis is going to save you a lot of time? Eating a regular Kit Kat doesn’t take the average person more than two minutes.
2. Locker decorations. I can’t decide if I think this is unnecessary, or if I’m just jealous that I didn’t think of it first. Someone concocted the idea to sell items to teen girls that allows them to bling out their school lockers. Ideas include : a tiny chandelier that suspends by magnet from the ceiling ($24), wallpaper ($12) and a rug ($22).
3. Glow-in-the-dark Pull-ups®. This is when you know definitively, beyond the shadow of a doubt, that you live in a First World nation. Pull-ups® a product that transitions toddlers and young children from diapers to underwear. They’re great. Very practical and I’d argue very necessary.
When my daughter used them, it annoyed me to no end that they weren’t gender neutral. Why on earth does my gal need to have pink and flowers emblazoned on something she’s just going to pee on? A couple of times, the girl selection was sold out at the store, and I resorted to buying the boy version (because it’s a need, unless I wanted to deal with a wet mattress). My daughter was always incensed when I tried to convince her that it didn’t matter what color was on the outside.
Now Pull-ups® has introduced a glow-in-the-dark version. And I deem it totally unnecessary on every level. Not the least of which: it’s bed time. I don’t want to have to “charge up” your diaper so you can see it glowing. I want you to go to sleep, not stare at your absorbent underwear.
So what products have you seen lately that you think we don’t need?