Category Archives: Social Media

8 Sep

Rebranding Our Twitter: The Results (Part Two)

By Matt Fickenworth, Intern

Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.

25 Aug

Rebranding Our Twitter: The Process (Part One)

By Matt Fickenworth, Intern

Just a young, bright, intelligent, ambitious, driven, passionate, charismatic intern. You might’ve heard the phrase – it’s a part of the bio of our revamped Twitter account ran by “the intern,” who also happens to be the person writing this blog. Today, we’ll be taking an in-depth look at what went into the rebrand of our Twitter account, and how it looks today.

11 Aug

The Reopening Effect – What Marketers Need to Know About Consumer Media Habit Shifts

By Elyn Buscani, Account Manager

As it did for every other facet of our lives, COVID-19 greatly impacted consumer media habits. eMarketer reports that U.S. adults increased media consumption across all types in 2020 to a new high of 13 hours, 21 minutes per day (58 extra minutes year-to-year). Now that federal and state guidelines have relaxed, and ballparks and other venues are filling with people, what does consumer media consumption look like and what should marketers consider?

28 Jul

Events are Back! Is Your Social Media Strategy Ready? 

By Libby Esterle, Senior Account Executive

Recently, we put together a series of social media best practices and recommendations for a client and I thought, why not also share some of our insights on our very own social media platforms? So, as our world continues to open back up and people are starting to attend events again (I, for one, am looking forward to resuming our weekly wine tastings at Country Fresh Farm Market) , here are some tips and tricks for leveraging social media at events:

19 May
24 Mar

Three Questions That Can Help You do More with Less on Social Media

By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]

10 Mar

Social Media Fumble? How to Move on (and Avoid It Next Time)

By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]

10 Feb

TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)

By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]

13 Jan

Social Strategy 2021: Focus on Engagement, Not Follower Count

By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]

30 Dec

Are You Paying Attention?

How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many […]