Category Archives: Social Media

13 Aug

How to Use Instagram Stories to Engage Your Audience

By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]

24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

19 May

Social Media for Government Agencies

Are you considering adding social media to your communications plan? Maybe your agency is on various social networking sites, but you aren’t sure if you’re using social media as effectively as you could? We’ve pulled together the best practices our agency follows when launching, evaluating, and pivoting social media plans for government agencies. First, you […]

8 Jan
31 Dec
27 Nov

Influencer Marketing 102: Measuring the Success of your Brand Partnership

By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]

24 Nov

Influencer Marketing 101

Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]

14 Aug

From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project

By: Matt Fickenworth, Intern   When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]

29 May

Are Your Photos the Right Size for Instagram?

By Ian Marker, Account Associate   Over 95 million photos and videos are shared on Instagram each day and with accounts depicting epic travel scenery or mouthwatering food setups, we can tell that not many posts are taken inside the native Instagram app anymore. More often than not, we’re transferring our best photos, shot on […]

18 Apr