Instagram: Running a Poll Outside of Your Stories
By Brittnay Bell, Account Executive
Polls are a great way to boost engagement and get feedback from your followers, but there are two problems with running polls solely in your Instagram stories.
Category Archives: Research
19
May
21
Apr
The Name Game
Changing Your Company’s Name? Start Here
By Libby Esterle, Senior Account Executive
One of the services we offer as a comprehensive marketing and communications agency are discovery audits— a thorough process that is designed to help our clients best position themselves in their industry and differentiate them from their competitors.
26
Aug
What Are Marketers Measuring Right Now?
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]
8
Jul
What 1,000 Consumers Told Us (and Why You Should Invest in Marketing Now)
By Mimi Rasor, APR, President As we all know, COVID-19 has turned our world upside down. Life as we know it has changed, and we will feel the effects of it for a very long time. Fortunately, we are also starting to responsibly re-open and this got us thinking—what’s the best way to connect with […]
5
Mar
The Beauty of Online Reviews
By Libby Hagedon Think back to the last time you bought a new-to-you item. Maybe it was a new water bottle. Maybe it was a pack of diapers for you to try on your baby. Maybe it was a new tube of mascara. What persuaded you to make that purchase? Was it the packaging? The […]
3
Sep
Marketing Measurement: How to Get Everyone on the Same Page
By: Mimi Rasor and Allison Neikirk It happens at every organization: over-reporting. Teams create reports, then more reports and even more reports, each with their own format and level of detail. Then when it comes time for strategic planning or leadership team meetings, it’s nearly impossible to combine all the pieces to create a single […]
14
Aug
From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project
By: Matt Fickenworth, Intern When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]
22
Nov
From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.
Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]
26
Jun
The Myth of “Likes” and “Follows” and Other New Insights
By: Kasi Detmer, Account Associate As Cincinnati marketing professionals, we like to stay informed of new studies relating to our field. A new study by 140 Proof and digital think tank IPG Media is now offering new insight into the way that social media users interact with brands on these platforms. The main takeaway of […]
29
May
7 Industries That Can Thrive on Pinterest
By: Jimmy Caccamo, Account Associate Working at a Cincinnati based marketing firm, I need to constantly monitor different social media channels. The social media scene grows every day. There are new apps and social networks appearing overnight and the days of being solely on Facebook have long since passed. Do these networks have a chance […]