The Reopening Effect – What Marketers Need to Know About Consumer Media Habit Shifts
By Elyn Buscani, Account Manager
As it did for every other facet of our lives, COVID-19 greatly impacted consumer media habits. eMarketer reports that U.S. adults increased media consumption across all types in 2020 to a new high of 13 hours, 21 minutes per day (58 extra minutes year-to-year). Now that federal and state guidelines have relaxed, and ballparks and other venues are filling with people, what does consumer media consumption look like and what should marketers consider?