Category Archives: Research

26 Aug

What Are Marketers Measuring Right Now?

By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]

8 Jul

What 1,000 Consumers Told Us (and Why You Should Invest in Marketing Now)

By Mimi Rasor, APR, President As we all know, COVID-19 has turned our world upside down. Life as we know it has changed, and we will feel the effects of it for a very long time. Fortunately, we are also starting to responsibly re-open and this got us thinking—what’s the best way to connect with […]

5 Mar
3 Sep
14 Aug

From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project

By: Matt Fickenworth, Intern   When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]

22 Nov

From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.

Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]

26 Jun

The Myth of “Likes” and “Follows” and Other New Insights

By: Kasi Detmer, Account Associate As Cincinnati marketing professionals, we like to stay informed of new studies relating to our field. A new study by 140 Proof and digital think tank IPG Media is now offering new insight into the way that social media users interact with brands on these platforms. The main takeaway of […]

29 May

7 Industries That Can Thrive on Pinterest

By: Jimmy Caccamo, Account Associate Working at a Cincinnati based marketing firm, I need to constantly monitor different social media channels. The social media scene grows every day. There are new apps and social networks appearing overnight and the days of being solely on Facebook have long since passed. Do these networks have a chance […]

27 Mar

What Embedded Facebook Posts Can Do for You and Your Business

By Kasi Kinnett, Account Associate Facebook has yet another new tool for the business owner or marketing strategist. Following in Twitter’s footsteps, Facebook is now allowing embedded posts. What does this mean? Simply put, a public Facebook post can be put right onto a website and appears as it does on Facebook, the exact same […]

20 Mar

Teens Embarrassed to Be on Facebook

By Kasi Kinnett, Account Associate Teens are leaving Facebook in droves, according to a study done by GlobalWebIndex (GWI). This comprehensive social media study showed that at the beginning of 2013, Facebook had a drop of 29 percent among active teen users, and an 11 percent drop overall in 2013. The reason for this decrease […]