By Matt Fickenworth, Intern
Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.
By Matt Fickenworth, Intern
Just a young, bright, intelligent, ambitious, driven, passionate, charismatic intern. You might’ve heard the phrase – it’s a part of the bio of our revamped Twitter account ran by “the intern,” who also happens to be the person writing this blog. Today, we’ll be taking an in-depth look at what went into the rebrand of our Twitter account, and how it looks today.
By Mimi Rasor, APR, President
Two weeks ago, we published Part One of this blog: an in-depth look at how the unfolding pandemic affected Rasor and the initial steps we took to ride out the storm. In Part Two, we look at the agency’s recovery and subsequent growth, and the lessons we learned.
By Mimi Rasor, APR, President
A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.
By Libby Hagedon, Account Executive Graphics by Shelley Whaley, Senior Creative Executive […]
Yes, Mimi Rasor pays me to work at this award-winning Cincinnati marketing communications agency, but she does not know what I am going to say in my blogs. (Sorry Mimi, I’m going rogue!) As our president, Mimi is a visionary genius. Her mind is on par with her heart, which is what makes this place […]
We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]
By Erika Turan, Senior Account Executive While to us, our Rasor photos symbolize our sharp approach to marketing communications (not to mention a nod to our company name), to those diagnosed with Polycystic Ovarian Syndrome, they can come to mean even more. For millions of women, PCOS can mean struggling with irregular menstrual cycles, […]
By Victoria Knepp, Account Associate Last week, Rasor Marketing Communications attended The PRSA Blacksmith Awards, or what I’ve always called it, the Grammys of the PR world. It is a night to celebrate the best of the best in Greater Cincinnati’s public relations community, where exceptional campaigns receive recognition. Each recognition comes with a framed […]
By Kasi Detmer, Account Associate Some may call us overachievers, but we prefer to be called super, duper, uber enthusiastic about our industry. Last night Rasor Marketing Communications attended the Public Relations Society of America Cincinnati Chapter’s 2014 Blockbuster Blacksmith Awards and we were ecstatic to walk away with 10 awards! Rubbing elbows with Cincinnati’s […]
