Category Archives: Rasor News

28 May
28 May

Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part One)

By Mimi Rasor, APR, President

A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.

29 Apr
5 Apr

How Do You Develop an Innovative App to Measure Healthcare Marketing Metrics? Like This.

Yes, Mimi Rasor pays me to work at this award-winning Cincinnati marketing communications agency, but she does not know what I am going to say in my blogs. (Sorry Mimi, I’m going rogue!) As our president, Mimi is a visionary genius. Her mind is on par with her heart, which is what makes this place […]

8 Mar

Measuring Your Healthcare Marketing Metrics: How to be a Rockstar

We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]

25 Oct

PCOS Awareness

By Erika Turan, Senior Account Executive   While to us, our Rasor photos symbolize our sharp approach to marketing communications (not to mention a nod to our company name), to those diagnosed with Polycystic Ovarian Syndrome, they can come to mean even more. For millions of women, PCOS can mean struggling with irregular menstrual cycles, […]

23 Nov

Rasor Marketing Communications Attends PRSA Awards: Round Two

By Victoria Knepp, Account Associate  Last week, Rasor Marketing Communications attended The PRSA Blacksmith Awards, or what I’ve always called it, the Grammys of the PR world. It is a night to celebrate the best of the best in Greater Cincinnati’s public relations community, where exceptional campaigns receive recognition. Each recognition comes with a framed […]

14 Nov

Awards and Accolades: Rasor Marketing Communications Attends PRSA Awards

By Kasi Detmer, Account Associate Some may call us overachievers, but we prefer to be called super, duper, uber enthusiastic about our industry. Last night Rasor Marketing Communications attended the Public Relations Society of America Cincinnati Chapter’s 2014 Blockbuster Blacksmith Awards and we were ecstatic to walk away with 10 awards! Rubbing elbows with Cincinnati’s […]