Category Archives: Public Relations

18 Sep
27 Aug

The Brent Spence Bridge Needed Repairs: How We Helped 180,000 Drivers a Day Stay Cool, Calm and Informed

By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]

14 Aug

From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project

By: Matt Fickenworth, Intern   When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]

22 Feb

I Can Manage

By Libby Esterle, Senior Account Executive   I love variety and am fortunate to have a good deal of it in my career, working in a Cincinnati-based full-service marketing and communications agency. From writing and editing to conducting audits to brainstorming creative concepts, no day is the same and I love that. But in addition […]

7 Feb

This Is Us Just Put Crock-Pot on the Defensive. Here’s How to Keep Your Own Brand from Being Blindsided.

By Erika Turan   Fans of NBC’s juggernaut This Is Us have catapulted the show’s ratings since it launched in 2016. In fact, upward of 10 million people tune in each week to watch the generational drama that follows the Pearson family through triumph and heartbreak. Chief among the show’s touchpoints is its time-travel storytelling. […]

1 Feb

You Need a Reason to Believe if You Want Your Marketing to Make an Impact

By Erika Turan   I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]

20 Sep

Why You Need Key Messages for Your Public Works Projects

From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]

13 Sep
28 Jun
25 Jan

Three Content Ideas For Your Public Works Social Media Accounts

The beauty of social networking sites, whether you’re in Cincinnati or Sacramento, is that you control your message. With billions of users on Facebook and millions on Twitter, social media helps you meet people where they are, which is a huge benefit to your public involvement endeavors. Once you’ve set up your accounts on the […]