Category Archives: Public Involvement

27 Aug

The Brent Spence Bridge Needed Repairs: How We Helped 180,000 Drivers a Day Stay Cool, Calm and Informed

By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]

14 Aug

From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project

By: Matt Fickenworth, Intern   When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]

12 Dec
2 Jul

The Advantages of Partnering with a Certified Diverse Supplier

By Haley Taylor   Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements […]

21 Jun

Three Tips for Taking Photos of Your Public Works Project

By Laura Whitman, APR, Community Relations Consultant   Many things go into creating interesting and visually-compelling communications materials. From targeted email and social media updates to newsletters, posters and handouts, strong visuals– especially photos—are an important tool for grabbing the public’s attention and clearly communicating your messages.   To ensure that your project photos are […]

20 Sep

Why You Need Key Messages for Your Public Works Projects

From speaking to reporters and other stakeholders, to writing social media posts and website content, key messages are critical to ensure you’re consistent and focused in all your communications. Key messages, also known as the foundation of public relations, are usually three clear, concise statements that demonstrate the purpose and benefits of your public works […]

13 Sep
31 May

Map Design Tips to Clearly Communicate Your Improvement Project

A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand. When you’re using maps to help communicate your project to the public, you want to make sure they’re uncluttered, clearly branded and clearly labeled. Below are a few examples of maps the Rasor Public Involvement Team […]

22 Mar

Tips for Effective Public Works Project Email Subject Lines

The email subject line is critical for your public works projects email campaigns. A well-crafted subject line can immediately grab the recipient, and engage them into opening the email. But a poorly directed subject line will result in the email hitting the trash folder. Below are tips for writing effective email subject lines. Keep it […]

22 Feb

Three Tips for Producing an Animated Video About Your Public Works Project

Second only to Facebook, the video-sharing social media site, YouTube, is one of the most-used social media platforms. This says a lot about an Internet user’s preference for video. Video should be included in your public involvement approach since it’s an increasingly popular way to explain information, and can enhance your ability to reach your […]