Category Archives: Marketing

24 Jun

A Teddy Bear and a Boy. Southwest Airlines Does It Again.

By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]

4 Jun

My New Dutch Oven Came with Jokes: Don’t Be Afraid to Inject Some Humor Into Your Marketing

By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]

20 May

Marketing in the Time of Coronavirus

By Libby Hagedon, Account Executive Look for the helpers. – Fred Rogers Wake up. Check news. Go downstairs. Feed the kids. Take the long commute from the kitchen to the home office, open up the laptop, and start on today’s work. Sound familiar? It’s like the movie Groundhog Day in my house these days as […]

13 May
15 Apr

How to Make Your Call-to-Action Really Work

By Erika Turan, APR, Senior Account Executive If you’re bored with your marketing tools, just wait a minute. Fifteen more new tools will be available tomorrow. But as much as we’re living in the Golden Age of Marketing, one thing remains constant: the call-to-action (CTA). Your CTA can be the one thing that seals the […]

20 Feb
6 Feb

Good, Clean Communications

How Sometimes the Simplest Solutions Are the Best By Libby Esterle, Senior Account Executive My husband and I very rarely run errands together. In fact, I’m not entirely sure he feels 100 percent comfortable going to Kroger by himself…however, when we found ourselves out and about one sunny Sunday, we decided to pop into a […]

8 Jan
31 Dec
12 Dec

The ABCs of TV

By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]