Category Archives: Marketing

20 Jan

Could You be Missing Out on Your Real Target Audience? Here’s what to do about it

By Emily Rogers, Digital Account Executive   We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]

30 Nov

Social Media Changes You Need to Know (Hint: Video is Taking Over)

Victoria Knepp, Consultant   Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]

17 Nov
14 Sep

Mastering Short-Form Videos in 2022

By Lauren Reed, Intern   Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]

10 Aug

Shark! Gaining attention quickly

By Elyn Buscani (Account Manager) and Lauren Reed (Intern)   Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]

28 Jun
15 Jun
20 Apr
6 Apr

The Almighty Algorithm: What it is, and why you should care about it. 

By Victoria Knepp, Consultant

Tell me you’re in marketing, without telling me you’re in marketing… 

Me on the phone with my mom: Well, if you’re scrolling and you stop your scroll to look at something for even a few seconds, that tells the Instagram algorithm you’re interested in that. So, you’ll get more content like that in the future. 

My mom: … 

23 Mar

Twin College Basketball Stars Are Poised to Make $1 Million in Endorsements. Is This Just the Beginning of NIL Opportunities for Brands?

By Matt Fickenworth, Account Associate

Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.