I recently bought a new home (yay!) and sold my first home (*insert mixed emotions emoji here). It’s been incredibly exciting, but also insanely overwhelming. In case you didn’t know, the real estate market is WILD right now. It is for sure a seller’s market, and let’s just not have a conversation about those […]
My husband and I recently took a road trip to my home state of Minnesota to visit family and friends, covering five states and logging just under 2,000 miles in seven days. Along the way I was struck by how effectively relatively simple marketing grabbed my attention as co-pilot, from interesting roadside signage and […]
By Lauren Reed, Intern Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]
By Elyn Buscani (Account Manager) and Lauren Reed (Intern) Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]
By Libby Esterle, Senior Account Executive
As part of my blog “series” on social media and email marketing, I wanted to share some final thoughts on email marketing to wrap things up as we head into the new year.
By Libby Esterle, Senior Account Executive
Over the summer I shared some best practices and recommendations for leveraging social media at events and figured a nice follow up would be to do the same for email marketing. Much like websites, email marketing is here to stay and, when used strategically and thoughtfully, it can be a vital resource to maintain and build a loyal customer base and generate and convert leads.
By Erika Turan, APR, Senior Account Executive
Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.
By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]
By Brittnay Bell, Account Executive My personal email account is a hot mess. I get upwards of 30 promotional emails a day, some useful, some not — and my New Year’s resolution was to clean up my Gmail account and unsubscribe from emails that were no longer sparking joy. Then, one email stopped me in […]
By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]
