Category Archives: Content Marketing

11 Oct

Facebook Advertising Tips You Should Know

By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]

13 Aug

How to Use Instagram Stories to Engage Your Audience

By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]

29 Jul

No Fail Tips for Presenting Ad Concepts

By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]

31 Dec
27 Nov

Influencer Marketing 102: Measuring the Success of your Brand Partnership

By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]

24 Nov

Influencer Marketing 101

Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]

15 May

3 Branding Lessons from Game of Thrones

By Erika Turan Even if you haven’t kept up with the show, it’s hard to miss Game of Thrones right now. HBO just debuted the series’ final season, and the juggernaut is not to be messed with. The series eight premiere brought in a record 17.4 million viewers. Not too shabby in a world of approximately one […]

20 Apr

A Pay-Per-Click Primer, Part 1

Just as websites have become the “new” brochure for companies, digital ads have become the new Yellow Pages.  A big part of online/digital advertising comes in the form of Pay-Per-Click (PPC) ads, also known as Google AdWords or paid search.   These are ads that appear at the top of the web search page when […]

1 Feb

You Need a Reason to Believe if You Want Your Marketing to Make an Impact

By Erika Turan   I’ve been a PR and marketing practitioner for more than 20 years now, the past seven years at this awesome, award-winning marketing and public relations agency in Cincinnati. I’ve seen a lot. I’ve done a lot. Some things have worked. Some things have failed miserably. Much like anything in life, there […]

15 Nov