Category Archives: Communications

13 Oct

Three Questions to Ask in Every Content-Generating Interview

By Lynn Corbitt, Account Executive   Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]

24 Aug
28 Jun
2 Jun

Focus on the Long-Term: 3 Easy Tips to Get Out of the Grips of Short-Term Distractions

By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]

18 May

Telling a Patient Story? Tips for a Great Interview

By Erika Turan, APR, Senior Account Executive   We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]

4 May

Extra! Extra! Read All About It! How to Draft Attention-Getting Headlines

By Libby Esterle, Senior Account Executive   Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]

20 Oct
14 Jul
16 Dec
10 Sep