Category Archives: Communications

20 Sep
18 Aug
1 Jun

Digital Marketing KPIs Your Business Should be Tracking

  In today’s day and age, there are many ways to measure success. Accurately measuring success is something that can make or break a company. Digital marketing has become an essential means for businesses to target their audiences, boost awareness and drive sales. The digital marketing sector offers endless ways to be successful while thinking […]

16 May

Tips to Prepare for Disruption

In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]

22 Feb
20 Jan

Could You be Missing Out on Your Real Target Audience? Here’s what to do about it

By Emily Rogers, Digital Account Executive   We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]

30 Nov

Social Media Changes You Need to Know (Hint: Video is Taking Over)

Victoria Knepp, Consultant   Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]

13 Oct

Three Questions to Ask in Every Content-Generating Interview

By Lynn Corbitt, Account Executive   Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]

24 Aug
28 Jun