Category Archives: Communications

16 Oct
18 Sep
27 Aug

The Brent Spence Bridge Needed Repairs: How We Helped 180,000 Drivers a Day Stay Cool, Calm and Informed

By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]

14 Aug

From Baby Boomers to Gen Z: How to Get Everyone’s Input on Your Public Involvement Project

By: Matt Fickenworth, Intern   When the government takes on an infrastructure improvement project, they’re required to get the public involved. They need to get public input and opinions before they can move forward. The challenge is reaching a diverse group of people across all ages, which can be tough when each generation receives their […]

24 Jul
10 Jul
27 Feb

Wendy’s Twitter Account: A Case Study

Wendy’s: widely known for its fast food, but also known for their quick-witted Twitter page. If you haven’t followed the page, what are you doing with your Twitter account? The restaurant chain consistently serves sass on this platform, posting multiple times a day and frequently responding to mentions. People don’t just follow this account for […]

12 Dec
17 Oct

Your agency wants to know your budget? Tell them.

You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]

5 Sep