Category Archives: Cincinnati

18 Aug
1 Aug

Five Questions to Ask When Planning Your Next Event

Think about the last time you went to an event. You likely walked in knowing what to expect out of it. You maybe had a nametag, a seating assignment, and an agenda. You probably knew who else was going to be there. Maybe there was live music, signature cocktails, or finessed presentations. It felt easy, […]

15 Jun

Trip Advisor―An Unofficial Guide to Effective Travel Marketing

  My husband and I recently took a road trip to my home state of Minnesota to visit family and friends, covering five states and logging just under 2,000 miles in seven days. Along the way I was struck by how effectively relatively simple marketing grabbed my attention as co-pilot, from interesting roadside signage and […]

1 Jun

Digital Marketing KPIs Your Business Should be Tracking

  In today’s day and age, there are many ways to measure success. Accurately measuring success is something that can make or break a company. Digital marketing has become an essential means for businesses to target their audiences, boost awareness and drive sales. The digital marketing sector offers endless ways to be successful while thinking […]

24 Apr

Evergreen Lessons from Always-Changing Tech

From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design […]

9 Feb

The Cincinnati Bengals are Going to the Super Bowl: 12 Things You Didn’t Know About When a Brand Comes to Life

By Erika Turan, APR, Senior Account Executive

It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.

18 Nov

How Hard Can It Be to Give $2 Million Away During a Pandemic?

By Elyn Buscani, Business Development When Mason City Council approved a $2 million small business stimulus package, Rasor got a dream project. We had the opportunity to help our longtime client, the City of Mason, distribute much-needed money to support small businesses during the economic crisis caused by the COVID-19 pandemic. Who wouldn’t want this […]

8 Jan
16 Oct
27 Aug

The Brent Spence Bridge Needed Repairs: How We Helped 180,000 Drivers a Day Stay Cool, Calm and Informed

By: Matt Fickenworth, Intern Originally designed to accommodate 80,000 vehicles a day, the Brent Spence Bridge now carries 160,000 cars, trucks, ambulances and more across the Ohio River between Ohio and Kentucky. It serves as a critical connector, supporting major economic development as goods and services move along I-75 between Michigan and Florida. Re-vamping the […]