By Lynn Corbitt, Account Executive Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]
By Victoria Knepp, Consultant Recently I was doing research for a client about company culture. Here’s what I found. This time last year, Gallup reported: 48% of U.S. employees were actively job searching. 74% of employees said they experienced burnout on the job at least “sometimes.” This year, Gallup reports: Fewer than 1 in […]
By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]
By Elyn Buscani, Business Development When Mason City Council approved a $2 million small business stimulus package, Rasor got a dream project. We had the opportunity to help our longtime client, the City of Mason, distribute much-needed money to support small businesses during the economic crisis caused by the COVID-19 pandemic. Who wouldn’t want this […]
By Libby Hagedon, Account Executive Who would have thought that disappearing video would be one of our favorite ways to share our lives on social media? Instagram Stories — 15-second videos, photos or text that disappear after 24 hours — are shared by 500 million users every day. Instagram is a great way for small […]
By Libby Hagedon, Account Executive Look for the helpers. – Fred Rogers Wake up. Check news. Go downstairs. Feed the kids. Take the long commute from the kitchen to the home office, open up the laptop, and start on today’s work. Sound familiar? It’s like the movie Groundhog Day in my house these days as […]
By Laura Whitman, APR, Community Relations Consultant Let’s face it – we’ve all seen attendance at public meetings dropping. People have had more places to be, more things to do, and carving out time to attend public meetings is a challenge. As a result, interest in holding online public meetings has been growing and before […]
By Libby Hagedon Think back to the last time you bought a new-to-you item. Maybe it was a new water bottle. Maybe it was a pack of diapers for you to try on your baby. Maybe it was a new tube of mascara. What persuaded you to make that purchase? Was it the packaging? The […]
By Erika Turan, APR If you’ve ever been on the hunt for the perfect new marketing agency partner, you know how difficult it can be to find the right fit. You’re looking for that compatible combination of budget, personalities, creative, skillsets and, of course, experience. In my decades working in public relations and marketing […]
By Libby Esterle, Senior Account Executive One of the best things about working for a Cincinnati-based marketing and communications agency is the wide variety of clients we are fortunate to work with. From partnering with area healthcare systems like Mercy Health and The Jewish Hospital to managing public works projects and providing support to municipalities […]
