Category Archives: Business

5 Mar
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8 Jan
18 Sep
10 Jul
12 Dec
17 Oct

Your agency wants to know your budget? Tell them.

You’re about to hire a public relations and marketing agency. Maybe you need a full-blown strategic campaign that encompasses everything from media relations to brand work to research to web content. Maybe your team is just stretched to the limits and you need a partner to take the ball and run on some smaller-but-pressing writing […]

2 Jul

The Advantages of Partnering with a Certified Diverse Supplier

By Haley Taylor   Rasor Marketing Communications is an award-winning, full-service communications agency in Cincinnati that also happens to be DBE, SBE, WBE and EDGE certified. What do all of those acronyms mean? The alphabet soup identifies our agency as certified to participate in multiple supplier diversity partnerships. Many projects throughout the country have requirements […]

22 Nov

From Phone Interviews to In-Person Interviews, These Hints Will Help You Nail It.

Over the course of my career in marketing communications, I’ve conducted many interviews with clients, their employees, key stakeholders and target audience members across Greater Cincinnati, including backgrounding sessions, media training and prep and as part of comprehensive communications audits—where we take a deep dive into our client’s industry to gain valuable insight so they […]

26 Jul

How an Office Environment Can Save Lives

Back in February, a story surfaced of a Philippines Ogilvy & Mather employee passing away after reportedly working overtime while suffering from pneumonia. The story was heartbreaking, but sadly, the reality of overworked employees in the ad world is nothing new. In an agency environment, the standard is that the client comes first; but at […]