The Client: UC Health, a top academic health system serving greater Cincinnati
The Challenge: “We want to connect patients to our world-class healthcare with simpler, concise, and more engaging content.”
Our Solution: UC Health’s marketing team was working with several outside partners – including Rasor – to create a brand-new website. The internal project manager left for another job early just as first rounds of deadlines, stakeholder interviews and content drafts were due. With the content development becoming complicated and unwieldly, UC Health turned to Rasor to manage the project and get things back on track.
The Results: The Rasor team digested thousands of technical pages and composed more than 200 pages of consumer-friendly content in about six weeks.