The Jewish Hospital Marketing Plan
The Client: The Jewish Hospital, a top tertiary hospital in the region
Their Challenge: “Our marketing team needs to develop and push out a new strategic marketing plan, but we’re short on both time and people.”
Our Solution: A comprehensive marketing plan from research to tactical execution and evaluation. Situation analysis and SWOT and goals and objectives, soup to nuts? Naturally, we did it all. We executed news releases, public seminars for key service lines, beefed-up internal communications with a monthly newsletter, patient education materials, a press conference for new technology and new web content as a trusted extension of the team.
The Results: More than 1,000 percent ROI for the hospital in public seminars, both the hospital and patients felt better, and employee engagement rose.