Mercy Health Marketing

The Client: Mercy Health, one of the largest hospital systems in the region  

Their Challenge: “The Jewish Hospital-Mercy Health is the first in Greater Cincinnati to unveil the Leksell Gamma Knife® Perfexion™ and we need to get the word out about not only this life-extending new cancer treatment, but Mercy Health’s excellent cancer care.”

Our Solution: An in-depth strategy focused internally to increase awareness and raise consumer preference via an internal event, presentations, digital newsletters and subsequently externally through brand positioning and key messaging development, a media relations campaign and a coordinated lecture and open house.

The Results: More than 200 Mercy Health employees at our events and a nine percent increase in consumer preference of Mercy Health’s oncology services. Most importantly, Mercy Health successfully treated 125 patients within nine months of the Gamma Knife introduction.


Mercy Health Internal Communications 

The Client: Mercy Health, one of the largest hospital systems in the region

Their Challenge: “With our successful launch of The Heart Institute, we are in the process of negotiating a multi-year sponsorship with the American Heart Association. We want our employees to understand, live and own the new brand and partnership.”

Our Solution: Pilot marketing communications around the new “My Heart. My Life” platform; rv camping full hookup, results analysis, marketing strategy recommendations, internal rollout strategy and execution. Execution included monthly meetings and team collaboration, internal toolkit development, new brand promise and identity, plus a letter from the CEO about the new brand announcement.

The Results: Overwhelmingly positive feedback from employees about the new identity and communications tools, and increased consumer preference for The Heart Institute at Mercy Health through the AHA association.

We were pleased to be a part of the winning Mercy Health team for the 2012 AMA Marketer of the Year award in the nonprofit category and the Innovators Award from National Research Corporation.