Icon Solar Refresh
The Client: Icon Solar, a locally-owned solar panel installer
Their Challenge: “With an upward trend in business, we need to redefine and liven up our brand to speak to consumers in a way our competitors aren’t.”
Our Solution: A deep-dive communications audit, new key message track, brand guidelines and voice attributes. Development of a unique personification of Icon’s brand and professional – yet sunny – voice: “Wanda the Wealth Warrior,” a financially-savvy know-how expert whose bright personality sets Icon Solar apart (and her sense of style doesn’t hurt either).
The Results: An email campaign, direct mail, postcards and a sell sheet designs for Icon Solar to shine through the competition (pun intended).